Summary
Overview
Work History
Education
Skills
2023 IFPA Floral Marketer of the Year
Timeline
Generic

Erin Esensee

San Antonio,TX

Summary

Senior Director at H-E-B BLOOMS with a goal-oriented mindset and inclusive leadership style. Spearheaded strategic initiatives that enhanced customer satisfaction and drove sales and profit growth. Cultivated strong industry relationships and optimized supply chain processes, achieving significant operational efficiency. Proven expertise in creative marketing strategies and fostering a collaborative team culture.

Overview

21
21
years of professional experience

Work History

Senior Director BLOOMS

H-E-B
12.2019 - Current
  • Fostered a collaborative and high performing team culture through trust building and inclusive leadership.
  • Led cross-functional teams to enhance operational efficiency and streamline processes across the procurement/ marketing team
  • Developed and implemented strategic initiatives to improve customer satisfaction and drive sales growth.
  • Analyzed market trends to inform product assortment decisions, aligning offerings with customer preferences.
  • Collaborated across the business to develop and launch branded product offerings , ensuring first to market positioning to drive innovation and business success.
  • Focused on development of a strong supply chain team- to optimize inventory levels, reducing waste while maintaining product availability.
  • Established KPIs to measure success of strategic initiatives and guide continuous improvement efforts.
  • Cultivated strong industry relationships to enhance agility, accelerate decision making and drive results.
  • Led the team in the development of farm- direct programs in response to market shifts, enabling scalable growth, supporting our store partners and leading to customer satisfaction.

Business Development- BLOOMS

H-E-B
03.2015 - 11.2019
  • Managed multiple projects across areas of the business to drive innovation and first to market concepts.
  • Designed BLOOMS Design Studio in Houston, Tx.- developed facility, concept and online site to support.
  • Developed 3rd party delivery solutions
  • Created training program to support new business model- including call center, event consultations and online platform.
  • Established and nurtured relationships with key stakeholders to enhance partnership opportunities.

Merchandising Manager BLOOMS

H-E-B
01.2009 - 03.2015
  • Developed and implemented merchandising strategies to enhance product visibility and drive sales.
  • Trained regional teams on merchandising best practices, ensuring consistent execution across the business.
  • Managed all new stores openings to ensure profitable market entry.
  • Executed visual merchandising plans, aligning displays with seasonal themes and marketing campaigns.
  • Conducted regular audits of merchandise presentation, ensuring compliance with standards.
  • Assisted in the planning and execution of promotional events to maximize customer engagement.

Product Development Manager

H-E-B
03.2004 - 12.2008
  • Developed product specifications and requirements based on market research and customer feedback.
  • Collaborated with cross-functional teams to streamline product development processes and improve time-to-market.
  • Facilitated stakeholder meetings to gather insights and align on product direction and priorities.
  • Worked with packaging and hardlines vendors to manage project timelines and deliverables, adapting plans to meet changing business needs efficiently.
  • Executed market analysis of trends 2 years in advance to ensure first to market concepts and strategies.
  • Analyzed competitor products to identify trends and inform strategic opportunities.

Education

Associate of Arts - Education

Moorpark College
Moorpark, CA
06-1994

Skills

  • Goal-oriented
  • Inclusive leadership approach
  • Workplace culture enhancement
  • Collaborative engagement
  • Creative marketing strategies

2023 IFPA Floral Marketer of the Year

The IFPA (International Fresh Produce Association) Floral Marketer of the Year Award recognizes outstanding achievements in floral marketing within the fresh produce industry. This award honors individuals or organizations that demonstrate exceptional creativity, innovation, and effectiveness in promoting floral products.

Timeline

Senior Director BLOOMS

H-E-B
12.2019 - Current

Business Development- BLOOMS

H-E-B
03.2015 - 11.2019

Merchandising Manager BLOOMS

H-E-B
01.2009 - 03.2015

Product Development Manager

H-E-B
03.2004 - 12.2008

Associate of Arts - Education

Moorpark College

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