Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
BusinessAnalyst

Erin Flowers

Dallas, Ft, Worth,TX

Summary

Organized and results-oriented Planner excels at seeing big picture and creating plans to achieve business objectives. Adept at leveraging data-driven insights and implementing proactive solutions to deliver cost-effective and timely results. Possesses strong communication, customer service and problem-solving skills.

Overview

18
18
years of professional experience

Work History

Corporate Meeting/Conventions Planner

Alcon
02.2022 - Current
  • Responsible for all aspects of meeting planning for domestic and international meetings and conventions, varying from 30-1000+ attendees
  • Facilitate website development, attendee management and participant communications
  • Prioritized schedules to meet project goals and overall customer satisfaction.
  • Prepare and manage event budgets ranging $50,000 - $1m
  • Provide timely and accurate communications to report budget analysis and convention evaluation forms to dept supervisor and Stakeholders
  • Worked directly with production personnel to resolve production scheduling issues and conflicts.
  • Engaged in both long and short-term project planning, strategizing for on-time, high-quality deliverables.
  • Established project goals and objectives by reviewing project initiatives in line with company requirements.

Sales and Marketing Director

The Bingham House
01.2021 - 12.2021
  • Exceeded sales targets by 38% for the full year – 2021
  • Devised content strategy to effectively engage target audiences.
  • Developed a comprehensive strategy across Google, Facebook and industry partners, resulting in new leads that generated $500k in 2021
  • Slashed payroll costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services
  • Oversaw sales operations, product portfolio optimization and overheads with direct P&L accountability
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.

Venue/Marketing Director

VENUE Forty50
01.2017 - 12.2020
  • Oversaw technical projects in alignment with organizational goals that drove over $2M in annual revenue
  • Created a coaching strategy for sales development representatives leading to a new business performance that was 25% above plan in 2020
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • 2020: Surpassed personal sales goal at 90%
  • Created key industry relationships to increase sales revenue by 50%
  • Directed and planned marketing strategies
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Established departmental performance goals and provided feedback for underperforming areas.

Marketing Manager

OFFSHOOT Marketing
03.2011 - 01.2020
  • Specialized in product launch parties across the US
  • Increased the number of clients by 20% and reduced internal costs by 15%
  • Acting directly in the creation, planning, budgeting, development, and execution of projects for our clients
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Marketing Manager

The Maxcel Company
08.2005 - 08.2008
  • Front-line responsibility for all logistics of corporate events, trade shows, meetings, and incentive trips
  • Traveled around the world with groups ranging from 100 – 1200 attendees as Account Executive
  • Led negotiation and management of venue sourcing, proposals, and selection along with budget creation and allocation responsibility
  • Cultivated partnerships and built strong lasting relationships with both National and International key professionals
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Worked with graphic designers and writers to establish theme and tone for content.

Education

Bachelor of Science - Communications, Sports Broadcasting

University of Tennessee
Knoxville, Tennessee

Skills

  • Salesforce
  • Action Oriented
  • Situational Adaptability
  • Stakeholder Engagement
  • Project Management
  • In person & Virtual events
  • Microsoft Word, Excel, PowerPoint, Publisher, Outlook, Google Apps, Tripleseat, Calendly, Canva, AllSeated, CVENT
  • Design Management
  • Presentation Delivery
  • Communications Management
  • Problem Solving
  • Creative Thinking

Accomplishments

    Member of the University of Tennessee Women's Tennis Team

    MEDCON planner by MPI

Timeline

Corporate Meeting/Conventions Planner

Alcon
02.2022 - Current

Sales and Marketing Director

The Bingham House
01.2021 - 12.2021

Venue/Marketing Director

VENUE Forty50
01.2017 - 12.2020

Marketing Manager

OFFSHOOT Marketing
03.2011 - 01.2020

Marketing Manager

The Maxcel Company
08.2005 - 08.2008

Bachelor of Science - Communications, Sports Broadcasting

University of Tennessee

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Erin Flowers