Erin Garvey
Summary
Results-driven sales and marketing leader with 10+ years of experience driving growth, strengthening brands, and elevating customer experiences. Proven track record leading teams, conducting market research, and developing targeted marketing campaigns that deliver measurable results. Known for integrity, strategic thinking, and clear communication, with a hands-on approach that turns ideas into impact.
Overview
12
12
years of professional experience
Work History
Director of Sales and Marketing
Foundation Vehicles
Golden
09.2025 - Current
- Support the Founder and President through executive assistant duties, including scheduling, project coordination, client communication, and operational organization in a fast-moving startup environment.
- Contribute to sales operations by managing leads, preparing proposals, tracking gross-margin sales activity, and assisting with revenue-generation efforts.
- Help develop marketing strategies to promote the company’s engineered overlanding vehicles, including digital content, social media, and brand positioning.
- Coordinate customer touchpoints, inquiries, and pre-sale interactions to support a smooth sales pipeline, and enhance the client experience.
- Assist with internal organization, expense coordination, and startup processes to streamline daily business operations.
Warehouse Associate /Maintenance Mechanic Assistant
CAT/Wagner
Aurora
02.2024 - 08.2025
- Collaborated with departments such as Will-Call, Customer Service, and Shipping to enhance operational efficiency.
- Picked, packed, and shipped parts for internal use and external customers, ensuring timely deliveries.
- Prepared freight shipments by securing pallets and coordinating pickups with local carriers.
- Provided customer assistance at the counter and yard, including locating parts and managing rush orders.
- Maintained a clean, hazard-free work environment while adhering to PPE, and safety protocols.
- Promoted parts and supplies through proactive customer outreach to strengthen relationships.
- Certified in electric pallet jack, ballymore, and forklift operations.
Business Development Manager & Field Technician
Bristlecone
Engle
02.2023 - 12.2023
- Conducted comprehensive data analysis to extract actionable insights for strategies.
- Performed extensive market research and competitor analyses to identify new opportunities.
- Directed lead-nurturing marketing roadmaps, integrating web, social media, and email campaigns.
- Developed and delivered proposals and RFPs, aligning project scope with client needs.
- Executed targeted marketing campaigns, resulting in a significant increase in qualified leads.
- Collaborated with team members to ensure timely project completion and quality standards.
- Designed digital and print components while adhering to brand guidelines.
- Assisted in residential field construction tasks.
Marketing Manager
Powers Products
Englewood
07.2021 - 12.2022
- Revamped Powers Products' brand identity and core messaging, establishing a consistent brand image.
- Orchestrated company-wide marketing strategies and annual growth plans to drive revenue.
- Managed a $250,000 marketing budget, tracking all expenses meticulously.
- Increased social media presence, growing LinkedIn followers by 188%, and Instagram by 114%.
- Generated financial and performance reports, and made data-driven decisions.
- Developed key partnerships with exclusive manufacturers and vendors to enhance marketing reach.
- Transformed website content and design, boosting MQLs by 76%, and website visitors by 132%.
- Executed client events and trade shows within budget, utilizing diverse media for promotion.
Sales & Marketing Specialist
Sun Design Remodeling Specialists
Fairfax
05.2014 - 05.2021
- Led and mentored a strong lead generation team of three, consistently exceeding sales targets.
- Successfully launched a digital marketing campaign for a new website in 2018, boosting lead generation by 240%.
- Reduced bounce rate by 18%, and increased contract conversions by 154%.
- Formulated weekly rhythm reports to develop marketing strategies in collaboration with senior leadership.
- Responded to incoming lead calls, engaging potential clients, and fostering positive rapport.
- Represented the company in leading a B2B referral organization, cultivating partnerships within the local business community.
- Played a pivotal role in developing and implementing a CRM system using Salesforce for optimized lead management.
- Orchestrated internal and external B2C events, including seminars and virtual events during the pandemic.
Education
Bachelor of Science - Business / Marketing
George Mason University
Fairfax, VASkills
- Google Analytics and Ads
- Adobe Creative Suite
- WordPress and Microsoft Office
- Salesforce and Builder Trend
- Social media marketing
- Marketing strategy development
- ROI optimization
- Brand management
- Budget management
- Website optimization
- Market research and analysis
- Cross-functional leadership
- Client relationship management
- Event planning and execution
- Data analysis and insights
Accomplishments
- 2022 MVP: Team Player Award, Powers Products
- 2021 Top Forty Under 40 Award, Professional Remodeler Magazine
- 2017 Client Experience Award, Sun Design Remodeling
Timeline
Director of Sales and Marketing
Foundation Vehicles
09.2025 - Current
Warehouse Associate /Maintenance Mechanic Assistant
CAT/Wagner
02.2024 - 08.2025
Business Development Manager & Field Technician
Bristlecone
02.2023 - 12.2023
Marketing Manager
Powers Products
07.2021 - 12.2022
Sales & Marketing Specialist
Sun Design Remodeling Specialists
05.2014 - 05.2021
Bachelor of Science - Business / Marketing
George Mason University