Summary
Overview
Work History
Education
Skills
Affiliations
Endorsements
Timeline
Receptionist
Erin Gonzales

Erin Gonzales

Marketing | Project |Event Manager
San Marcos,CA

Summary

I am currently in the process of relocating to the San Diego area, specifically San Marcos, to be closer to family. Although I was not born in California, I have grown quite fond of the region while visiting my sister and her husband, longtime residents of the area. I visit them multiple times throughout the year, and over time, I often wonder why I didn't move here sooner.


High-performing Event Marketing Manager with an extensive portfolio of successful project accomplishments spanning 15+ years. Outgoing, hands-on professional bringing valuable relationship-building and retention skills, which amassed a diversified network of service providers, ensuring optimal quality and results for successful client events.

  • Event & Project Management
  • Client Relationship Management
  • Strong Analytical Thinking Skills
  • Special Event & Fundraising
  • Event Marketing
  • Interpersonal & Organizational Skills
  • Brand Development & Awareness

Overview

18
18
years of professional experience
3
3
years of post-secondary education

Work History

Philanthropic Events Manager

Kendra Scott
08.2023 - Current

Hello Erin, I just want to thank you so much for your time yesterday evening at your location for my fundraiser for Riverwalk Royalty. It was such a great experience to be in the store, talking to folks about my fundraiser and interacting with your team. You made the experience and set up so easy and seamless-I believe that's why it was so successful! You all did such a great job I had to write a note to let you know. You did great as well as your team! Keep up the great work, and I look forward to hopefully working with you in the future if the opportunity arises. Please keep my info on file and please let me know if you ever need anything. We have space for meetings or trainings and also great guest rooms. Please let me know if you ever have time to come by for a tour and lunch-my treat. Have a great weekend and keep up the great work Quarry team! Thank you & Kendra for all you do for the community!” - Brenda Trevino CTA , Director of Sales, Wyndham Garden Riverwalk. September 29, 2023

  • Collaborate with the Regional Philanthropic Events Manager to achieve our store's philanthropic goals. Attend meetings and provide necessary resources
  • Design brand-aligned marketing printed and social media materials as well as guide and supervise all event marketing strategies with our partners.
  • Manage and update partner database to ensure easy access to information regarding partner events. Responsible for monitoring timelines, deliverables, and metrics while proactively identifying and resolving any potential issues with relevant teams to ensure successful events.
  • Establish and maintain relationships with local chapters of 501(c) organizations, university clubs, district school PTAs, sports teams, and community and city associations.
  • Assist in planning, organizing, and supervising special events and community outreach projects that span over multiple days or weeks. Meticulous management of event correspondence, promotion, logistics with internal and external event site staff, etc.
  • Q3 2023 - 30 new partners/month, 12 weekly events, 97% to goal achieved in 1st Quarter of employment.
  • Acquired 45 average new partners per month, scheduled 20 weekly events, and exceeded our Q4 2023 goal by 101%.

Regional Marketing Specialist

Complete Care ER
11.2020 - 05.2023

"I have worked with Erin on many of my community events in property management. Erin was always the first vendor we would reach out to because we knew she would deliver. She always came through, never disappointed, and was a total joy to work with. Erin would help host several events throughout the year, and each one, just like the last was a total success. Erin was professional, fun, and reliable. Highly recommend Erin and can't wait to work with her again! She is a total asset to any team and can go far!” "– Jonathan Parker. Brooks City Base Property Management

  • Achieved exceptional performance by surpassing all 9 quarterly goals from Q1/2021 Q4/2021, Q1/2022 - Q4/2022, Q1/2023; drove unprecedented combined growth of over 200% throughout tenure
  • Developed and executed regional marketing strategies to drive brand awareness and customer engagement
  • Managed and coordinated marketing campaigns and events across multiple locations within the San Antonio region
  • Analyzed market trends, competitor activities, and customer insights to identify opportunities for growth and optimization
  • Collaborated with cross-functional teams to create and implement integrated marketing plans that align with business objectives
  • Implemented effective digital marketing strategies, including social media, content marketing, and email campaigns, to engage target audiences and drive customer acquisition and retention
  • Monitored and reported on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven recommendations
  • Developed comprehensive marketing strategies for clients to increase brand visibility and drive customer acquisition by 25% over 6 months.
  • Executed market research and analysis to identify target audiences, competitor landscape, and opportunities for growth
  • Created and managed digital marketing campaigns, including social media advertising, email marketing, and search engine optimization
  • Provided expert advice and guidance on marketing tactics and best practices to achieve client objectives and maximize ROI
  • Collaborated with cross-functional teams to develop and implement integrated marketing plans that aligned with business goals
  • Prepared and executed email campaigns, including reporting.

Freelance Marketing Consultant

Marketing Consulting
01.2016 - 11.2020

"It was my pleasure to work with Erin throughout the community. She obtains a rare passion for her work and shows genuine compassion with her clients as well as everyone she encounters. Erin displays a professional approach and expertise in the Medical industry with her array of experience throughout the community. I have no doubt she will be an asset to any team and through her genuine personality, she will exceed all expectations.” – B. Wilmore. Female Founder and CEO Revolutionizing Home Health and Hospice Services.

  • Developed comprehensive marketing strategies for clients to increase brand visibility and drive customer acquisition by 25% over 6 months of engagement.
  • Executed market research and analysis to identify target audiences, competitor landscape, and opportunities for growth
  • Created and managed digital marketing campaigns, including social media advertising, email marketing, and search engine optimization
  • Provided expert advice and guidance on marketing tactics and best practices to achieve client objectives and maximize ROI
  • Collaborated with cross-functional teams to develop and implement integrated marketing plans that aligned with business goals
  • Prepared and executed email campaigns, including reporting.

Director Of Marketing And Public Relations

Mobile Doctors
10.2012 - 12.2015

"Erin has the unique ability to influence others without direct responsibility. She is great at executing on her commitments and provides value beyond the scope of her work. I appreciate working with Erin and I am very confident in her ability to accomplish what ever she decides.Erin had many contributions to our marketing efforts. Because of her talent and creativity, we saw an increase in our relationships with agencies that helped build our company. Anyone would be lucky to have Erin as part of their team. She is an extraordinary person and has the potential of making great contributions to your business.” Rebecca Johnston, RN, Telemetry & Progressive (PCU) / Intermediate Care Unit (IMCU)

  • Developed and executed strategic marketing and public relations plan to enhance brand awareness and drive business growth of 35% market share growing our patient care from 300 to 600 in 9 months
  • Managed and supervised a team of marketing and public relations professionals, providing guidance and support to ensure the successful implementation of campaigns and initiatives
  • Established and maintained relationships with network partners, industry influencers, and existing clients to promote the organization's mission and objectives
  • Analyzed market trends and consumer insights to identify opportunities for innovation and develop impactful marketing and public relations strategies that aligned with business objectives.

Inside Sales Account Manager

Quest Diagnostics
01.2010 - 10.2012
  • Successfully ranked #3 of 25 sales representatives in the Texas Gulf Coast Business Unit
  • Assisted field sales team members in increasing revenue by prospecting new business opportunities and evaluating potential growth, resulting in a rapid lead generation increase of 187% to plan for lead generation, in 2012
  • Collaborated with cross-functional teams to ensure seamless delivery of products and services to clients
  • Utilized CRM systems to track sales activities, manage leads, and generate accurate sales reports
  • Identified and cultivated new business development opportunities by cold calling, developing relationships with employer accounts, and delivering excellent customer service.

Residential Sales Representative

ADT Security Services
01.2006 - 01.2010
  • Top 10% of representatives nationwide & Awarded the ADT's/Tyco's Centurion Club of Excellence Award in 2009 & 2010
  • Generated leads and cultivated relationships with potential clients through cold calling and networking exceeding monthly goals for 12 months consecutively
  • Conducted sales presentations and product demonstrations to showcase the features and benefits of residential properties.

Education

Bachelors of Business Administration Marketing -

Texas State University
San Marcos, TX
01.2002 - 05.2005

Skills

    Project Management

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Affiliations

  • Business Association of San Antonio Member
  • Inspiring Women's Club
  • American Marketing Association

Endorsements

RELATIONSHIP BUILDING & MANAGEMENT

  • "Hi Erin, I am SO glad we had a chance to spend time with you! Barbara and I have been doing our birthday outing there for years and last night with you was by far the most enjoyable. Thank you so much for making it so special. I’ve submitted the form and appreciate you bringing this offer to my attention. Our COSA goal this year is 1 million dollars for United Way – my department – Aviation- has an individual goal of 29,000. So every bit of support helps! Looking forward to finding a way to work together on something more!" - Robin Schmerber, Marketing Manager San Antonio International Airport. October 25, 2023

FUNDRAISING EVENT MANAGEMENT

  • " Hello Erin, I just want to thank you so much for your time yesterday evening at your location for my fundraiser for Riverwalk Royalty. It was such a great experience to be in the store, talking to folks about my fundraiser and interacting with your team. You made the experience and set up so easy and seamless-I believe that's why it was so successful! You all did such a great job I had to write a note to let you know. You did great as well as your team! Keep up the great work, and I look forward to hopefully working with you in the future if the opportunity arises. Please keep my info on file and please let me know if you ever need anything. We have space for meetings or trainings and also great guest rooms. Please let me know if you ever have time to come by for a tour and lunch-my treat. Have a great weekend and keep up the great work Quarry team! Thank you & Kendra for all you do for the community! Respectfully, Brenda Trevino CTA , Director of Sales, Wyndham Garden Riverwalk. September 29, 2023

NETOWORKING RELATIONSHIP BUILDING

  • " Erin was fantastic!! She helped my friend and I pick out our birthday jewelry from the color bar. While chatting with her, she shared that she is the Event Manager for the store, and both my friend and I plan events in San Antonio! We had a wonderful conversation and experience with her!!" Barbara F Smith Bridges. October 24, 2023

CUSTOMER SERVICE

  • "Wonderful service! Last Friday (1-5-24) I went to the Quarry Kendra Scott with a favorite necklace that suddenly lost its rose gold finish. Only one year old, I was hoping that it could be re-finished or dipped. Erin helped me that day and because there were no similar necklaces available locally, took the time to order one on line for me. The computers were not in a good mood and quite slow that day, but Erin very cheerfully persevered and 6 days later, my new necklace arrived! Thank you, Erin! Hope that Kendra Scott knows what a wonderfully kind employee they have in Erin! With appreciation, Linda Gibson. January 12, 2024
  • "Erin- great customer service. Hello, I was just at the Kendra Scott Quarry location and Erin the manager was so helpful! She is definitely a asset to the store, I was having a issue with my address not being able to ship an item and she was able to resolve the issue! Great experience and I’ll definitely be back! Sincerely, Kristi Patton January 13, 2024
  • "Erin at the Kendra Scott at the quarry in San Antonio was beyond amazing!!! She was such a huge help and was extremely patient with all my questions and indecision. I ended up buying more than anticipated because of how helpful she was. - Chris S. January 6, 2024
  • " Excellent Service! I went to Kendra Scott at the Quarry in San Antonio twice and both times Erin was excellent - beyond amazing! Thanks for having such amazing customer service! I will definitely go back and look for her! Nanette Rodriguez. January 13, 2024
  • "I came in to get mother and daughter bracelets. Erin helped us out she had great customer service. had wonderful customer obsession and great hospitality! She went out of her way to verify everything was done with top quality! - Sierra Hammond. November 22, 2023

Timeline

Philanthropic Events Manager

Kendra Scott
08.2023 - Current

Regional Marketing Specialist

Complete Care ER
11.2020 - 05.2023

Freelance Marketing Consultant

Marketing Consulting
01.2016 - 11.2020

Director Of Marketing And Public Relations

Mobile Doctors
10.2012 - 12.2015

Inside Sales Account Manager

Quest Diagnostics
01.2010 - 10.2012

Residential Sales Representative

ADT Security Services
01.2006 - 01.2010

Bachelors of Business Administration Marketing -

Texas State University
01.2002 - 05.2005
Erin GonzalesMarketing | Project |Event Manager