Erin Gregory
Asheville,NC
Overview
15
15
years of professional experience
Work History
Partnership & Brand Activation
Horseware Ireland
04.2021 - 06.2023
- Scout, recruit, and negotiate with micro & macro content creators that align with company core values to increase brand awareness in target markets
- Curated strong relationships with partnered content creators and influencers to develop mutually beneficial relationship
- Coordinate with Global Brand Executives to effectively implement brand partnership strategy and campaigns with community alliances
- Strategically partner with key equestrian events, associations, and non-profits to activate with content creators
- Build content plans inclusive of but not limited to idea conception, story boarding with detailed shot lists, execution and deployment
- Research competitor products to better understand product placement and identify gaps in product mix and new opportunities for product and brand development
- Stay current with industry news & current social media trends to ensure marketing strategy is in line with community trends
- Support lead-generating initiatives by growing database 24.25% through partnerships, media, creators providing exclusive content
- Implement all-encompassing strategy with partnerships to drive traffic and increase e-comm conversion rate 29.3%
- Increase B2C revenue from blog traffic 414.8% with increased e-comm conversion rate of 33.49% and increase by 14.86% for average order value
Marketing Coordinator
Asheville Yoga Center
01.2017 - 04.2021
- Aligned with influential yoga instructors and designed content strategy to promote knowledge and expertise of community center
- Devised & executed annual marketing calendar for each division of business which includes multi-channel strategies for social media, newsletters, website, advertising & press
- Established brand guidelines to develop identity & equity for continuity throughout campaigns
- Designed marketing collateral using Adobe Creative Suite & coordinated production
- Using WordPress, produced & edited website content to ensure it is user friendly & optimized for SEO
- Implemented a multi-channel content strategy plan across social, blogs, and e-news that grew engagement 12%
- Analyzed & reported key marketing metrics for social media, digital advertising & Analytics
- Created Google Ads & other paid digital ads for monthly promotions
- Design monthly newsletters & update contact lists through Constant Contact
Marketing Coordinator
Heritage HealthPRO
06.2011 - 12.2016
- Managed marketing & communications activities for facilities, recruiting & business development departments
- Served as liaison between marketing & operations departments to assist with marketing services within contracted facilities
- Managed all printing projects, prioritized jobs & ensured deadlines were met
- Developed & scheduled newsletters for all departments
- Planned & scheduled direct mailings for recruiting & business development in format of letters, fliers & postcards
- Coordinated 60+ career fairs & trade show events annually
Marketing Coordinator
Amanzi Tea
06.2008 - 06.2011
- Conducted research for industry-related events to sponsor/attend; presented materials to executives for final decisions
- Coordinated printing, ordering, shipping and storage of printed marketing materials and promotional items
- Reviewed major competitors, analyzed competitive advantages while identifying new markets
- Developed and instituted go-to-market plans for newly released product lines, including Kids Teas
- Planned and oversaw advertising and promotional activities including print, digital, and direct mailings
Education
BS - Business Administration, Marketing
University of South Carolina Upstate
Spartanburg, SC12.2008
Skills
- Adobe Creative Suite
- Asana
- Basic HTML
- Google Analytics
- Google Ads
- LightSpeed
- Microsoft Office
- Newsletter Platforms
- Sugar Database
- Social Media Platforms
- WordPress
Areas of Expertise
- Marketing
- Public and Media Relations
- Event Planning
- Social Media Marketing
- E-mail Marketing
- Internal Communications
- Website Management
- Marketing Strategy & Planning
- Budget Management
- Copyediting
- Design/Layout
- E-commerce Web Updates
- Market Research
- Product Styling
- Vendor Management
- Customer Service
- Sales Support
- Administrative Tasks
Accomplishments
MountainTrue Water Ranger 2017 - 2021
Volunteer of the Year 2019
Event Coordinator Greenville Craft Beer Week
2014-2017
Make-a-Wish Trailblaze Challenge 28-mile Hike Appalachian Foothills $5,000 Fundraising goal (obtained)
Industry Experience
Equine
Craft Beer
Food/Beverage
Healthcare
Leisure Sports
Travel & Tourism
Timeline
Partnership & Brand Activation
Horseware Ireland
04.2021 - 06.2023
Marketing Coordinator
Asheville Yoga Center
01.2017 - 04.2021
Marketing Coordinator
Heritage HealthPRO
06.2011 - 12.2016
Marketing Coordinator
Amanzi Tea
06.2008 - 06.2011
BS - Business Administration, Marketing
University of South Carolina Upstate
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