Erin Gurley
Portland,OR
Summary
Experienced Project Manager with over ten years of experience overseeing the successful execution of creative projects, managing budgets, and coordinating cross-functional teams.
Overview
6
6
years of professional experience
Work History
Studio Coordinator / Brand Creative Studio Management Specialist
Portland, OR, Nike
Beaverton, OR
08.2021 - 06.2024
- Led operations for a global brand creative studio, leading cross-functional teams in 4 geographies to deliver 300+ multimedia projects annually while enhancing workflow efficiency by 20%.
- Managed seasonal strategic planning for communications and campaigns across email and web platforms including story development, production calendars, analytics, distribution lists and managing custom-designed Adobe Experience Manager homepage experiences driven by account data.
- Partner with Mens, Womens, Kids, Jordan GTM managers to develop, maintain, and communicate seasonal vision and execution of upstream and downstream teams.
- Oversee and facilitate the execution of 5+ global marketing campaign projects per quarter, including coordination with cross-functional teams across global-led teams, ensuring creative projects aligned with brand standards and adhered to deliverable schedules.
- Spearheaded the development and effective execution of brand direction strategies for a global creative studio, leading to a 30% increase in brand recognition and cohesion across all platforms in one year.
- Managed Airtable for asset organization and streamlined seasonal schedules to increase efficiencies over 35%.
- Implemented comprehensive staff training, leading to a 30% improvement in operational efficiency for geos to create and customize their digital experiences and tools.
Lead Database Writer & Marketing Consultant
Wordcab
New York, NY
11.2021 - 08.2022
- Developed, edited, and curated extensive data sets for voice API solutions, facilitating large-scale companies to streamline data mining and summary transcriptions.
- Refined transcription summaries through a human-AI collaboration, improving readability metrics by 85% and boosting comprehension based on nuanced consumer feedback.
- Coordinated with cross-functional teams to enhance database query efficiency, boosting system performance metrics by 35%.
- Increased efficiency of business strategy by 20% through reporting and analyzing over 1000+ user data-sets weekly as Lead Database Writer.
- Spearheaded the forecasting department, employing advanced algorithms and predictive modeling to enhance the database output rate by, ensuring accurate, optimized, and timely data delivery for clients.
Digital Content Specialist
Asia Pacific Latin America Market, Nike
Beaverton, OR
12.2021 - 08.2022
- Owned E2E journey for creating assets, improving UI/UX for nike.net internal platform, and authoring and launching seasonal experiences on CMS (Adobe Experience Manager).
- Strategized development opportunities and managed process, creation, and deployment of internal and external communication through Exact Target and Campaign Monitor.
- Facilitated collaboration between Partner-Go-To-Market teams and communicate improvement opportunities utilizing digital analytics to guide deployment strategy.
- Created detailed task workflows and prioritized assignments on Jira and Asana, leading to a 19% reduction in project turnaround time.
- Implemented a content localization strategy across 15 geo markets, overseeing global team-leads which led to a 30% increase in regional user engagement and a 25% growth in market-specific lead generation within one year.
- Developed and managed regionally-specific digital content for the Asia Pacific Latin America market, reaching an internal audience of 7,000+ within the third quarter, using CMS tools and SEO best practices to ensure high visibility and engagement.
Website and Project Manager
Kerredyn Collaborative
Los Angeles, CA
04.2020 - 08.2021
- Crafted enterprise-level websites with WordPress, utilizing various plugins to drive business expansion and achieve a 78% growth in consumer metrics.
- Delivered 100+ optimized zoom workshops, Q&A sessions, and digital concerts, integrating tech support and artistic direction to enhance client satisfaction and professional engagement.
- Coordinated cross-functional teams to improve task tracking and accountability via custom Jira dashboards and Asana workflows.
- Managed and executed over 30+ company-wide presentations utilizing advanced PowerPoint skills, leading to an overall 30% increase in user engagement and site traffic.
Writer
Development, Red & Co
Portland, OR
04.2018 - 09.2018
- Developed engaging content for re-branding and new product development projects by utilizing thorough research and ongoing project documentation, contributing to a 25% increase in brand awareness.
- Conducted extensive market research to craft innovative copy for Sketchpad Pro, resulting in higher user retention and positive customer feedback.
- Developed distinctive brand names and crafted compelling copy for five new Union Wine labels for exclusive distribution at Kroger stores.
- Authored and refined detailed copy for a national Uber transportation conference script, creating engaging and concise content resulting in high presentation impact.
Software Developer
Lucid Creative, LLC
Portland, OR
02.2018 - 06.2018
- Upgraded a digital asset management system by converting from React to Angular, resulting in a 30% improvement in asset tracking precision and production level management.
- Improved project management efficiency by 25% through effective use of Trello, Kanban, and GitHub Projects for team coordination and deadline tracking.
- Improved data readability by 35% through efficient API integration and refactoring codebase.
Education
<ul><li>Alchemy Code Lab</li><li>2019</li><li>2019 TESOL/TESL/TEFL Certification</li></ul> -
PSU
01.2015
Bachelor of Arts - English, Creative Writing & History
University of Alabama
01.2014
Skills
- Hard Skills: SCRUM, Agile, Iterative, Waterfall, Jira, Asana, Airtable, Keynote, Presentations, Storyboards, Flow Sitemap, Analytics, Legal, Operations, Compliance, Product Development, Marketing, Briefs, Stakeholder Management, Documentation, Data Analysis
- Soft Skills: Creative, Critical Thinking, Servant Leadership, Organization, Team Building, Scope Creation, Communication, Enthusiasm, Task Management, Workback Scheduling, Collaboration, Digital Marketing, Process Mapping, Tool Innovation
Timeline
Digital Content Specialist
Asia Pacific Latin America Market, Nike
12.2021 - 08.2022
Lead Database Writer & Marketing Consultant
Wordcab
11.2021 - 08.2022
Studio Coordinator / Brand Creative Studio Management Specialist
Portland, OR, Nike
08.2021 - 06.2024
Website and Project Manager
Kerredyn Collaborative
04.2020 - 08.2021
Writer
Development, Red & Co
04.2018 - 09.2018
Software Developer
Lucid Creative, LLC
02.2018 - 06.2018
<ul><li>Alchemy Code Lab</li><li>2019</li><li>2019 TESOL/TESL/TEFL Certification</li></ul> -
PSU
Bachelor of Arts - English, Creative Writing & History
University of Alabama
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