Experienced User Research Analyst with a proven track record in utilizing quantitative and qualitative data to optimize digital experiences and drive product strategies. Seeking to leverage expertise to excel as a Accurate Research Analyst with expertise in traditional and modern research methodologies. Skilled in providing strategic solutions and assessing project performance. Hands-on experience completing development research and leading detailed competitive assessments.
• Utilized Content Square and Quantum Metric to analyze site metrics and optimize user experience across mobile and desktop platforms pin pointing areas of change and increasing engagement and sales
• Conducted usability tests using Usertesting.com, driving product strategy and site design improvements eliminating issues on some areas of the site
• Played pivotal role in setting metrics and analyzing data for AB testing through Monetate and SiteSpect one project explored an option to reduce delivery cancellations
• Formalized research/testing process, improving cross-functional communication within the business
• Facilitated contextual inquiries and usability tests for iPad designs in retail settings which usability issues of tested areas of application
• Presented user feedback findings to stakeholders, emphasizing user needs and desires which can reduce unnecessary time with customer
• Collaborated cross-functionally to drive future of retail research at T-Mobile
• Moderated mixed-method studies, including usability testing and focus groups, for Mixed Reality developer community
• Managed multiple research projects with competing timelines and analyzed quantitative and qualitative surveys
• Implemented research findings to support augmented and virtual reality project development
• Conducted cross-functional testing, including mixed reality virtual testing and heuristic evaluation.
• Transformed customer feedback into actionable research plans and shared insights across Microsoft Dynamics.
• Collaborated with global teams to conduct usability studies, heuristic evaluations, and ethnographic studies.
• Presented insights to product owners, participated in design sprints, and worked in cross-functional environments.