Erin Healey

Versatile, creative, and results-driven leader with a comprehensive understanding of Project Management, Digital Marketing, and Upper Funnel strategies to increase brand visibility. Strategic approach to Marketing with ability to define and implement 360 campaigns to maximize customer awareness while elevating content, and launching full funnel activations. Adept at analyzing data / trends, identifying insights to address customer needs and develop successful marketing initiatives to drive traffic and conversion. Dedicated Marketing professional with 20+ years experience meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Detail-oriented, attentive and decisive leader.

• Sparc Group, Nautica Sr. Brand Director, 08/2021, Present, Currently overseeing all marketing areas for the Nautica brand and managing 4 direct reports. Direct and manage all DTC & B2B marketing efforts and communications to drive domestic sales over $300M. Own overall marketing budget of $20M+ and all monthly forecasting. Manage global social media calendars, influencer strategy and PR efforts to achieve traffic and engagement goals. Lead all upper funnel marketing campaigns including paid media, events and OOH. Roadmap long-term growth objectives including partner collabs, wholesale expansions, and site redesigns. Develop annual/seasonal plans, calendars and strategies to meet aggressive YOY revenue and KPI goals. Use insights and learnings to facilitate brand growth and optimizations within the digital and social channels. Built and oversee all cause marketing and sustainability initiatives and platforms. Lead brand positioning projects to refine the purpose and voice of the brand., Nautica Brand Director, 07/2018, 07/2021, Promoted within 3 years for taking on a continual expanding role after multiple company reorgs. Currently overseeing all marketing areas for the Nautica brand and managing 4 direct reports. Direct and manage all DTC & B2B marketing efforts and communications to drive domestic sales over $300M. Own overall marketing budget of $20M+ and all monthly forecasting. Manage global social media calendars, influencer strategy and PR efforts to achieve traffic and engagement goals. Lead all upper funnel marketing campaigns including paid media, events and OOH. Roadmap long-term growth objectives including partner collabs, wholesale expansions, and site redesigns. Develop annual/seasonal plans, calendars and strategies to meet aggressive YOY revenue and KPI goals. Use insights and learnings to facilitate brand growth and optimizations within the digital and social channels. Built and oversee all cause marketing and sustainability initiatives and platforms. Lead brand positioning projects to refine the purpose and voice of the brand.
• VF Corp, Nautica.com Ecommerce Director, 02/2016, 06/2018, Managed all areas of Ecommerce and Digital Marketing for both Nautica and Kipling brands including agency/vendor and project management. Developed sales plans, forecasts for $40M+ and strategies for meeting aggressive 30%+ YOY Ecommerce revenue goals. Collaborated on re-launches and reskins of websites, creating a branded digital environment, balancing esthetic, user experience, and commerce objectives. Managed all digital and ecommerce vendor initiatives to increase KPI's and drive revenue. Lead strategy and management of CRM and consumer insights to increase basket size by 34%., Nautica.com Sr. Ecommerce Manager, 06/2013, 01/2016, Managed all areas of Ecommerce and Digital Marketing for both Nautica and Kipling brands including agency/vendor and project management. Developed sales plans, forecasts for $40M+ and strategies for meeting aggressive 30%+ YOY Ecommerce revenue goals. Collaborated on re-launches and reskins of websites, creating a branded digital environment, balancing esthetic, user experience, and commerce objectives. Managed all digital and ecommerce vendor initiatives to increase KPI's and drive revenue. Lead strategy and management of CRM and consumer insights to increase basket size by 34%., Kipling-usa.com Sr. Ecommerce Manager, 05/2011, 05/2013, Managed all areas of Ecommerce and Digital Marketing for both Nautica and Kipling brands including agency/vendor and project management. Developed sales plans, forecasts for $40M+ and strategies for meeting aggressive 30%+ YOY Ecommerce revenue goals. Collaborated on re-launches and reskins of websites, creating a branded digital environment, balancing esthetic, user experience, and commerce objectives. Managed all digital and ecommerce vendor initiatives to increase KPI's and drive revenue. Lead strategy and management of CRM and consumer insights to increase basket size by 34%., Nautica/Kipling Ecommerce Marketing Manager, 11/2008, 04/2011, Managed all areas of Ecommerce and Digital Marketing for both Nautica and Kipling brands including agency/vendor and project management. Developed sales plans, forecasts for $40M+ and strategies for meeting aggressive 30%+ YOY Ecommerce revenue goals. Collaborated on re-launches and reskins of websites, creating a branded digital environment, balancing esthetic, user experience, and commerce objectives. Managed all digital and ecommerce vendor initiatives to increase KPI's and drive revenue. Lead strategy and management of CRM and consumer insights to increase basket size by 34%.
• L'Occitane, Ecommerce Marketing Manager, 08/2007, 11/2008, Responsible for coordinating the development and execution of Ecommerce marketing campaign strategies while managing email campaigns and paid media channels to achieve financial goals. Managed CRM, as well as segmentation strategies. Analyzed and reported ecommerce promotion results. Developed cross-marketing opportunities and partnerships with other websites. Merchandised new and current products on ecommerce site.
• Liz Claiborne, Inc., Ecommerce Marketing Manager/Consumer Relations Manager, 06/2001, 07/2007, Developed marketing initiatives to expand site customer base and optimize sales. Started affiliate program to promote the brand and increase sales, site visibility, and built many relationships. Managed CRM, including creating and updating lists and segmenting data for targeted email campaigns. Consistently achieved revenue goals through well-planned and executed SEM campaigns. Compiled and analyzed site statistics to determine ROI goals are being met on affiliates, search engine programs, marketing campaigns and other promotions. Managed projects involving creative team, buyers and web-host to prioritize, and executed monthly site refresh, new features/functionality, on-site promotions, and content enhancements. Acted as liaison between internal department and consumer relations to communicate all online marketing initiatives, new site features, new policies and procedures.