Erin Hernandez
Marlboro,New Jersey
Summary
I am an accomplished SEO specialist with over 3 years of experience optimizing websites to boost search rankings and traffic. I have expertise in on-page optimization, technical SEO audits, keyword research, link building, and reporting. By implementing website fixes, I increased client website traffic by 30% over 6 months. I leverage tools like Ahrefs, Moz, and SEMrush to analyze websites and identify issues. With a background in psychology, I have strong analytical and communication abilities to interpret complex data and provide technical recommendations. I am Google Analytics certified and have collaborated with development teams to ensure best practices.
Overview
3
3
years of professional experience
Work History
Social Media Expert
Saltamiya
Marlboro, New Jersey
02.2021 - Current
- Helped to build and launch a social media campaign on X that resulted in engagement growth as well as increased product orders and commissions. From 2021, to present, 60% increase in sales and commission orders for the artist on a quarterly basis.
- Launched an ambitious networking campaign, getting the artist contacts and connections with established professionals in the industry. This resulted in the artist getting shout outs and mentions from multiple platforms.
- Monitored customer feedback on different networks in order to respond quickly to inquiries or complaints.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
SEO Associate
High Level Marketing
08.2022 - 12.2022
- Conducted technical SEO audits and implemented fixes improving website crawlability and indexation by 30%
- Provided support for technical SEO projects such as sitemaps, robots.txt files, redirects.
- Performed on-page optimization on client sites including optimizing meta tags, content, and website structure. Improved search rankings by 15%.
- Built links and increased domain authority by an average of 12 points per client site through outreach and partnerships.
- Managed SEO projects end-to-end, identified opportunities, reported on analytics, and presented strategies to clients.
Search Engine Optimization Specialist
SEO Fourfront
09.2021 - 01.2022
- Developed and executed SEO strategies to hit customer KPIs. Grew web traffic and outperformed competitors.
- Led on-page optimization initiatives like meta tag optimization and content structure improvements.
- Collaborated with content team to build link worthy content targeting focus keywords. Increased blog traffic by 40%.
- Tracked SEO analytics, identified issues, and generated reports for clients.
Education
Bachelor of Arts in Psychology -
Rowan University
Skills
- Keyword Research
- On-Page SEO
- Local SEO
- Technical SEO
- Link Building
- Competitor Analysis
- Data Analysis and Reporting
- Algorithm Research
- Communication Skills
- Content Writing
- AHREFS
- Google Search Console
- Google Analytics
- SEMRUSH
- Local Viking
- MYCE
- Screaming Frog
- SEO Quake
- Moz
- Yoast
- Wordpress
Personal Information
Title: SEO Specialist
Timeline
SEO Associate
High Level Marketing
08.2022 - 12.2022
Search Engine Optimization Specialist
SEO Fourfront
09.2021 - 01.2022
Social Media Expert
Saltamiya
02.2021 - Current
Bachelor of Arts in Psychology -
Rowan University
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