Erin Keels
Los Angeles,USA
Summary
Strategic digital marketing and social media leader with over 7 years of experience driving innovative campaigns across entertainment, sports, and consumer brands. Proven success in building and leading high-performing teams, executing data-driven social strategies, and delivering standout results—including multi-million view campaigns for major titles like The Traitors US and KELCE. Passionate about brand storytelling, audience engagement, and shaping culture through compelling content.
Overview
7
7
years of professional experience
Work History
Owner | Consultant: Brand Development & Strategic Digital Marketing
The Avid Wave LLC
01.2023 - Current
- Provide end-to-end consulting services including campaign strategy, content planning, influencer partnerships, and performance analytics for clients in the entertainment and consumer products industries, driving audience engagement and brand visibility
- Advise clients on digital brand positioning and audience targeting, resulting in measurable increases in reach and conversion
Director: Unscripted & Films, Social (Contract)
Peacock
06.2024 - 03.2025
- Managed team of social leads, monitoring assignments, bandwidth, and performance metrics.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Served as key stakeholder to align expectations and identify opportunities within marketing leadership.
- Oversaw development of organic social campaigns for Unscripted & Film Originals, guiding creative and programming approach.
- Collaborated with Brand Social Channel and Creative teams to optimize brand support opportunities.
- Led initiatives that increased Peacock Brand following to over 11 million across owned channels.
Lead: Social Marketing, Unscripted & Sports
Amazon Studios / Prime Video
05.2021 - 11.2023
- Spearheaded social and influencer marketing for Sports Originals within Prime Video Sports.
- Curated and executed integrated marketing strategies, global social campaigns, and influencer activations.
- Developed performance goals in collaboration with cross-functional partners. Optimized marketing strategies based on performance metrics and audience insights.
- Managed asset creation to enhance audience engagement across platforms.
- Executed the social campaign for the most successful Original, KELCE, garnering 10M+ video views across owned channels (2024)
- Led social campaigns for all Music Documentaries and Specials, including the first Prime Video Live, Ye / Drake (2022), the Academy of Country Music Awards (2023), and two volumes of Savage x Fenty Show (2022 & 2023)
Manager: Social Marketing
NBC Entertainment
07.2018 - 04.2021
- Managed digital and social initiatives for NBC Entertainment scripted and unscripted series.
- Cultivated social platforms throughout each show's lifecycle, from pre-premiere to hiatus phases.
- Liaised with producers and stakeholders to align marketing strategies and objectives.
- Collaborated with cross-functional teams and talent to drive publicity and maximize reach.
- Worked with Roc Nation, Good Girls' Showrunners and internal stakeholders to secure Megan thee Stallion a role on the series and tied her into a custom digital series leading into Season 3
Education
Masters of Arts - Strategic Public Relations
University of Southern California
Los Angeles, CA05.2016
Bachelor of Arts - Sociology & Corporate Strategy
Vanderbilt University
Nashville, TN05.2014
Skills
- External Stakeholder / Partner Relationship Building
- Microsoft Suite
- File Management including Box and Dropbox
- Project Management Software including Jira, Asana, SmartSheet, & Airtable
- Social Media Management platforms including Sprout and Sprinklr
Timeline
Director: Unscripted & Films, Social (Contract)
Peacock
06.2024 - 03.2025
Owner | Consultant: Brand Development & Strategic Digital Marketing
The Avid Wave LLC
01.2023 - Current
Lead: Social Marketing, Unscripted & Sports
Amazon Studios / Prime Video
05.2021 - 11.2023
Manager: Social Marketing
NBC Entertainment
07.2018 - 04.2021
Masters of Arts - Strategic Public Relations
University of Southern California
Bachelor of Arts - Sociology & Corporate Strategy
Vanderbilt University
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