Summary
Overview
Work History
Education
Skills
Timeline
Generic

Erin Lamberti

Norwood,MA

Summary

Proactive and goal-oriented marketing strategist with 20+ years of experience crafting, executing, and optimizing strategies that drive lead generation and growth in organizations in the professional services, technology, and healthcare sectors.

Overview

25
25
years of professional experience

Work History

Senior Marketing Communications Lead

Gainwell Technologies
01.2023 - Current
  • Company Overview: Cloud-enabled solutions for health and human services programs
  • Developed and executed global strategic communications plans across media relations, thought leadership, and internal channels.
  • Led media relations initiatives that supported brand positioning and contributed to a 12% revenue increase.
  • Directed all change management communications and employee enablement programs.
  • Created thought leadership content that drove a 10% increase in lead generation.
  • Managed content editorial calendar and content creation across multiple formats and channels.
  • Revised corporate messaging for a full brand refresh, including website copy.
  • Partner with C-suite to develop presentations, messaging, and speeches.

Vice President of Marketing (Contractor)

Centerity Systems
09.2022 - 01.2023
  • Company Overview: Edge monitoring technology
  • Developed go-to-market, product, and brand strategy; set marketing budget.
  • Led website and sales asset redesign for stronger brand positioning.
  • Defined messaging framework; launched thought leadership and content programs.
  • Identified speaking opportunities, webinars, and sponsorships to enhance visibility.

Global Marketing Communications Lead, Health & Life Sciences

Accenture
04.2019 - 09.2022
  • Company Overview: Global Fortune 500 professional services firm
  • Led communications strategy and global editorial calendar.
  • Developed employee engagement and sales enablement content including videos, newsletters, and podcasts.
  • Collaborated across HR, D&I, operations, and executive leadership for aligned messaging.
  • Drafted executive communications including speeches, scripts, and social media.
  • Ensured consistent brand tone across all content and internal platforms.

Senior Director of Marketing

Brown & Brown Insurance
05.2017 - 09.2018
  • Company Overview: Global employee healthcare benefits consulting
  • Developed a marketing strategy across five services, resulting in 18% lead growth in 12 months.
  • Oversaw trade marketing campaigns yielding a 40% lead generation increase.
  • Led acquisition-related brand integration, contributing to 15% lead growth.
  • Managed teams, agencies, and campaign budgets; led ABM programs and content strategy.

Director of Marketing & Communications

Keystone Partners
06.2009 - 07.2016
  • Company Overview: Global human capital consulting firm
  • Built integrated marketing strategies driving B2B/B2C growth across three brands.
  • Led content marketing, including blog, social media, and thought leadership.
  • Delivered a marketing automation strategy that exceeded revenue goals by 32%.
  • Managed agency relationships and marketing initiatives, improving brand visibility.
  • Generated $3M+ in revenue through successful RFP wins.

Senior Marketing Manager

Experience, Inc.
01.2005 - 01.2009
  • Company Overview: Niche career platform for college students and Higher Ed SaaS career services.

Senior Account Director, Brand Experience Division

Carat Fusion
01.2001 - 01.2005
  • Led experiential campaigns for Fortune 100 clients including Procter & Gamble and Intel.

Education

B.A. - English

University of Massachusetts

Skills

  • Global Marketing Strategy & Implementation
  • Media Relations & Thought Leadership
  • Account-Based Marketing (ABM)
  • Brand & Content Marketing
  • Employee & Executive Communications
  • Stakeholder & Team Management
  • Project & Event Management
  • Budget & Vendor Oversight
  • Team Building & Mentorship

Timeline

Senior Marketing Communications Lead

Gainwell Technologies
01.2023 - Current

Vice President of Marketing (Contractor)

Centerity Systems
09.2022 - 01.2023

Global Marketing Communications Lead, Health & Life Sciences

Accenture
04.2019 - 09.2022

Senior Director of Marketing

Brown & Brown Insurance
05.2017 - 09.2018

Director of Marketing & Communications

Keystone Partners
06.2009 - 07.2016

Senior Marketing Manager

Experience, Inc.
01.2005 - 01.2009

Senior Account Director, Brand Experience Division

Carat Fusion
01.2001 - 01.2005

B.A. - English

University of Massachusetts

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Erin Lamberti