Erin Luiz
Mattapoisett,MA
Summary
Efficient, self-motivated and dependable leader with a proven track record of success, spearheading new strategic initiatives and managing multiple priorities with a positive attitude.
Overview
17
17
years of professional experience
Work History
VP, Products - Content and Advisory Services
TechTarget
08.2022 - Current
- Launched and oversaw new product portfolio that involved combining products from three strategic acquisition (Enterprise Strategy Group, BrightTALK and XTelligent), which is now over $20 million product line.
- Spearheaded product re-launch of video production product line that was cross functional initiative across departments to ensure smoother forecasting and revenue recognition.
- Responsible for product rollouts and training across a sales organization of over 150 reps and 7 different global sales teams, as well as sales enablement and support teams.
- Resolved issues and recommended actions based on production and compliance reports.
- Launched new online summit calendar and package structure, resulting in doubling per summit revenue.
- Hired and managed employees to maximize productivity by setting goals and initiatives.
- Expanded Enterprise Strategy Group business internationally resulting in over $500,000 in revenue in just one quarter.
- Stood up deal vetting, contracting and booking through new DealHub tool for custom content and advisory portfolio.
- Led product marketing efforts against custom content and advisory services product line.
- In addition to a small team of product marketers, oversaw a team of strategic designers who supported cross-org sales focused material initiatives.
Sr Product Director, Content and Advisory Services
TechTarget
06.2021 - 08.2022
- Built from the ground-up all sales enablement and product marketing efforts for Enterprise Strategy Group acquisition, supporting a growth trajectory of over 10% in 2022.
- Oversaw a team of sales enablement and product marketing professionals.
- Developed integrated product packages that leveraged products across broader TechTarget portfolio to create customer cohesion.
- Led sales roll-outs and trainings around ESG product integrations across full organization.
Senior Director, Segment Marketing
TechTarget
01.2019 - 06.2021
- Led efforts on brand-new company initiative to create a team of market insight professionals who supported clients in understand market dynamics.
- Build data dashboards leveraging data across a number of areas to support sales in customer facing inquiries.
- Managed a team of 5+ segment marketing associates and managers who managed over 500 requests per quarter from sales around client market dynamics.
Senior Director, Data Solutions
TechTarget
10.2017 - 01.2019
- Responsible for all operational and sales enablement efforts supporting TechTarget's new publisher function that was created post companywide re-organization.
- Supported new executive function with data driven product marketing materials.
- Oversaw a team of market research professionals who were responsible for creating client facing materials to support strategic marker discussion with customers.
- Implemented new initiatives that would allow for scale of specific market insights information and resources across TechTarget's sales organization.
Director, Product Marketing
TechTarget
01.2009 - 10.2017
- Responsible for management and success of all lead generation, branding and event-based products against TechTarget's storage specific media properties.
- Was product leader for TechTarget's 50+ in person conference and seminar event strategy including pricing and packaging of sponsorships, driving event themes and building out calendar date and locations.
- Oversaw team of 3-5 product managers and associates who were responsible with supporting the sales team with media recommendations.
- Established new product solutions that filled gaps in our portfolio and addressed client needs.
Product Management Associate
TechTarget
02.2008 - 01.2009
- Single product marketing resource for TechTarget's channel sales team, that was focused on selling to resellers.
- Created solutions utilizing existing products that helped channel partners meet marketing goals.
- Developed marketing campaigns for channel partners that allowed them to creatively utilize expiring MDF and Co-op funds.
- Responsible for all product marketing and proposal collateral.
Account Executive
TechTarget
06.2006 - 02.2008
- Built and strengthened relationships with new and existing accounts in networking industry to drive revenue growth.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Work with client services and campaign management to resolved issues promptly to drive satisfaction and enhance customer service.
- Responsible for building lead generation and media campaigns that met client marketing needs and budgets.
- Presented both in-peron and over the phone strategic media recommendation proposals.
- Consistently hit monthly, quarter and annual sales goals.
Education
Bachelor of Science - Marketing
Bryant University
Smithfield, RI06.2006
Skills
- Analysis and Evaluation
- Strategic Planning
- Team Leadership and Development
- Strategic Growth Management
- Product Marketing and Positioning
- Product Planning
- Product Launch Process
- Resource Planning
Accomplishments
- Recipient of 2008 Excellence Award for support of TechTarget's channel sales team
- Recipient of 2022 Innovation Award for productizing and monetizing TechTarget's market insight efforts
Timeline
VP, Products - Content and Advisory Services
TechTarget
08.2022 - Current
Sr Product Director, Content and Advisory Services
TechTarget
06.2021 - 08.2022
Senior Director, Segment Marketing
TechTarget
01.2019 - 06.2021
Senior Director, Data Solutions
TechTarget
10.2017 - 01.2019
Director, Product Marketing
TechTarget
01.2009 - 10.2017
Product Management Associate
TechTarget
02.2008 - 01.2009
Account Executive
TechTarget
06.2006 - 02.2008
Bachelor of Science - Marketing
Bryant University
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