Erin MacPherson
Manchaca,TX
Summary
I'm an experienced content strategist with more than 18 years of experience creating content marketing campaigns and managing creative teams. I've built and managed multi-million dollar content campaigns for both B2B clients, B2C clients and for internal teams, bringing in strategic leads and fueling growth.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Content Marketing Strategy Consultant
Self-Employed
09.2023 - Current
- Offered expertise and leadership to help various companies improve their content marketing and advertising initiatives.
- Copywriting for all aspects of multiple major marketing campaigns including email copy, social media copy, articles and eBooks.
- Compiled custom content packages for clients to meet their marketing KPIs.
- Led writing and editing on more than 8 major projects, overseeing creation of content marketing assets from conception to completion.
- Hired to do projects with multiple companies in multiple industries including health care, education, business strategy, growth and publishing.
- Met all deadlines for clients, and was rehired to do additional projects each time.
Senior Content Marketing Strategist
Papa
02.2022 - 09.2023
- Developed Papa's overall content strategy for enterprise marketing, product marketing, and member marketing, including the creation of Papa's media kit, style guides, strategic vision, and editorial calendar.
- Served as a copywriter for all company marketing assets, writing content including email campaigns, articles, newsletters, eBooks, social media copy and sales asset copy.
- Led the Brand COE for the entire company, ensuring proper use of branding materials and that all 800+ employees were brand advocates.
- Created and managed all B2B and B2C content for each department, overseeing the creation of content marketing materials like email newsletters, eBook guides, all website content, print content, videos, and website, and a quarterly full-length print magazine.
- Oversaw and managed multiple video and photo shoots in order to create a library of custom assets for content use throughout all company departments.
- Led a team of writers and designers in order to ensure that all company marketing goals were reached.
- Approved, reviewed and edited content for Papa's company website, sales presentations, and thought leadership articles.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Used content management system to analyze user engagement and website traffic metrics.
- Utilized analytics and site metrics to determine areas of improvement and adjust content to meet company-wide KPIs.
Head of Content Strategy
Scalable
01.2020 - 02.2022
- Led in-house content agency dedicated to all B2B content marketing for both internal and external clients.
- Oversaw the execution of the company-wide content marketing and sales strategy, hiring and training the staff, overseeing budget, pricing and contractors, and managing all marketing campaign creation.
- Led copywriting for the company, writing hundreds of marketing assets including emails, social media copy, articles, newsletters, and more.
- Led team of 16+ marketers including marketing operations specialists, writers, designers, videographers, copywriters, and audio engineers.
- Launched multiple content marketing campaigns for internal and external clients, including successful podcast campaigns, video campaigns, courses, and books.
- Created and presented media and advertising packages to prospective customers.
Senior Content Strategist
Dun & Bradstreet
08.2010 - 01.2020
- Oversaw the creation of sold B2B and B2C advertising and integrated marketing projects to ensure we reached client goals.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Created content for a variety of campaigns including videos, articles, books, guides, posters, photos and more.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Monitored progress of projects, keeping on schedule and within budget.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Managed the workloads of designers, illustrators, writers, developers, and audio engineers in order to optimize productivity and timeliness of task completion.
Content Marketing Strategist
Nickelodeon
01.2006 - 08.2010
- Worked with project managers, developers, and designers to manage creative process for various B2B and B2C marketing campaigns.
- Wrote copy for hundreds of content marketing campaigns for clients like Nissan, Fruit Roll-Up, Nickelodeon Parent's Choice, and many more.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
Education
Bachelor of Arts - Psychology And Art
Linfield College
Mcminnville, OR06.2000
Skills
- Content strategy
- Strategic content marketing
- Content sourcing
- Contractor management
- Content editing
- SEO best practices
Accomplishments
I am an experienced copywriter and content marketer with over 18 years of experience. Additionally, I have written 11 traditionally published books and ghostwritten 12 books, mostly on topics related to health, parenting, and business strategy.
Certification
- Content Marketing Certification, DigitalMarketer - 2020
- Digital Marketing Certification, DigitalMarketer - 2020
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Content Marketing Strategy Consultant
Self-Employed
09.2023 - Current
Senior Content Marketing Strategist
Papa
02.2022 - 09.2023
Head of Content Strategy
Scalable
01.2020 - 02.2022
Senior Content Strategist
Dun & Bradstreet
08.2010 - 01.2020
Content Marketing Strategist
Nickelodeon
01.2006 - 08.2010
Bachelor of Arts - Psychology And Art
Linfield College
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