Erin Mullaney-Page

Company Overview:

• ECM Consulting is a luxury fashion and brand consultancy that helps small to medium-sized businesses identify their target market, harness their brand DNA, and set themselves apart in a crowded and ever-changing market.
• ECM Consulting specializes in brand strategy, product development, merchandise planning, and commercial execution for scaling businesses, both domestically and internationally, across multiple channels (D2C, wholesale, and brand activation events).

Examples of client relationships include:

• Lisou: Oversaw all aspects of operations, including product development, marketing, sales, e-commerce, and wholesale. Recruited, hired, and trained staff members to ensure that operational goals were met.
• Hunter: Provided organizational leadership and collaborated with executive partners & board of Directors to establish long-term goals, product strategies and company policies.
• H&M: Part of a team of industry experts that were brought in on a confidential multi-brand project for the H&M brand in Stockholm. Worked closely with key stakeholders to create a business plan and execution strategy for the new concept.
• Romuse: Developed and implemented a comprehensive business plan for the brand's launch. Identified potential partnerships to expand the reach of the business. Helped plan and execute pop-up events to increase brand visibility in key markets.

• Responsible for the merchandising strategy of Women’s Apparel globally
• Worked closely with Tom Ford and the design team on planning and developing the collection each season.
• Worked closely with product development teams in Italy on the critical path, pricing, margins, deliveries, fit, and quality.
• Worked closely with the Accessory and Footwear teams to ensure the collection was cohesive across all categories.
• Worked closely with regional buyers to ensure key looks were bought globally, and that each regional store had a point of difference.
• Worked closely with the International Wholesale Director and his team to present the collection to key WS accounts and communicate the 'hero' product each season.
• Worked closely with retail teams globally to ensure the vision of each collection was executed in-store.
• Included extensive international travel and product training.
• Worked closely with the PR and Marketing teams to communicate key looks and hero items that were bought for B2C and B2B accounts, and ensure we were supporting these key accounts with gifting, editorial, and events.
• Reference: Nicolo Valota, nvalota@tomfordinternational.com (Global Head of Sales).

• Founding member, senior director, and shareholder of Avenue32.com, one of the first online multi-brand marketplace concepts, launched in December 2011.
• Responsible for setting the creative and commercial direction of the website.
• Secured over 200 brands in 4 years and helped set the website apart from its competitors, such as Net-a-Porter, Matchesfashion, Moda Operandi, and Farfetch, by creating an extremely curated and unique brand mix, including established and emerging designers that are not currently widely available online.
• Avenue32 was voted No. 2 in the list of the Top 100 online retailers by British Vogue in November 2012, one year after its launch.
• Avenue32 also won 'Best Online Retailer of the Year' in September 2013 from Pure London.
• Other responsibilities included: Brand Ambassador and Brand Director – attendance at all fashion weeks and regular presence at shows and events.
• Regular speaker at conferences and events representing Avenue32.
• Fashion & Buying Director - Setting and managing wholesale budgets each season, and directing the buy.
• Managing a team of three buyers and two merchandisers to ensure products deliver on time, our sales targets, and sell-throughs are achieved.
• Creative direction – working closely with the editorial team on all key features, emails, content creation, and social media activity.
• Creation of ‘Avenue32 Trend Edit’ each season, which has now become a regular favorite of fashion editors, and has established Avenue as an ‘authority’ on trends.
• PR, Marketing - Overseeing the PR and marketing team in-house, as well as managing Karla Otto, Avenue32’s PR agency in NYC and London, to ensure we were featured regularly in the top magazines and digital press.
• Branding & Events - Regular involvement in all branding and marketing activities, including events, trunk shows, competitions, packaging, etc.
• Styling – Overseeing a team of stylists to ensure e-commerce styling is consistent with the brand image.
• Reference: Roberta Benteler, Founder & MD, Roberta.benteler@avenue32.com.

• Company Overview: Browns is a luxury fashion retailer
• Buying Director - Responsible for overseeing a budget of approximately £18m/year
• Areas of buying responsibility included Women’s Ready to Wear, Accessories and Shoes, Browns Focus & Browns Own Label
• Bought for 6 different stores, including South Molton Street, Sloane Street, Browns Focus, Browns Shoes, Browns Labels for Less and www.brownsfashion.com
• Managed a team of 6 buyers & 2 merchandisers as well as over 200 vendors
• Brand Ambassador & Fashion Director – regular attendance at all fashion weeks and presence at all shows and social events
• Retail Expansion – Opened Browns Shoes, the first stand-alone multi-brand designer shoe boutique in London and doubled overall shoe sales in one year
• Investigated opportunities for international development of Browns brand in the Middle East and Asia
• Special projects and collaborations - Notable projects include Browns ‘Future Collectables’ that launched in 4 ‘pop-up’ shops worldwide to celebrate the 40th Anniversary as well as development of a photo exhibition shot by Paolo Roversi in Soho taking place in May 2010 and a coffee table book celebrating Mrs
• Burstein and the history of Browns
• Own Label development – launched first range of t-shirts with a young artist Beatrice Boyle which added an additional £150k net profit in 2009 and sold at wholesale to over 100 accounts
• PR & Marketing – worked with PR Director to deliver regular customer events that generated international press and sales each season
• Browns is a luxury fashion retailer
• Reference: Joan Burstein, Founder: joan.burstein@brownsfashion.com

• Company Overview: Selfridges is a high-end department store chain in the UK
• Responsible for buying & managing a £15m/year women’s designer business in all 4 Selfridge’s branches located in London, Manchester & Birmingham
• Worked with team of 8 people to manage over 100 vendors
• Managed a diverse range of ‘Bridge’, ‘Designer’ & ‘Superbrands’ brands such as Theory, Elie Tahari, Diane Von Furstenberg, Max Mara, Miu Miu, Givenchy, Dries Van Noten, Celine, Chloe, Alexander McQueen, Balenciaga, Stella McCartney, Lanvin & Fendi
• Increased profitability, margin and sales dramatically since joining in 2005
• Grew the designer business by over 200% and designer bridge business by 20% during my 3 years as buyer
• Worked closely with my team & the Board of Directors to redesign the 2nd floor in Oxford Street
• Also developed and launched similar retail concepts in all 3 regional stores and achieved sales growth of 150% in these stores for 2007
• Responsible for securing exciting new brands and exclusive and innovative product for one of the world’s leading department stores
• Selfridges is a high-end department store chain in the UK
• Reference: Lina Basma, ex-Buying Manager: Lina.basma@gmail.com

• Company Overview: Harrods is a luxury department store located in London
• Responsible for buying and managing Di Milo’s Boutique, a lifestyle concession on the 1st floor of Harrods
• Assisted Jasmine & Camilla Al Fayed in setting up designer ready to wear collection called Jasmine di Milo
• Responsible for pricing, line building, wholesale sales & press/marketing events
• Introduced new & exclusive labels from the US, Europe & Australia that no one else in the UK was carrying at the time, including Rochas, Carlos Miele, Serfontaine, Velvet, Rock & Republic & Bracher Emden among others
• Worked closely with Fashion & Beauty Director Marigay McKee as well as Creative Director Suzanne Tide-Frater
• Harrods is a luxury department store located in London
• Reference: See above reference: Lina Basma

• Worked as an independent consultant and assisted the owner of the London store in Knightsbridge on a freelance basis for 5 months
• Gained experience in all aspects of the business including accounts, inventory management, retail sales, customer service & personal shopping as well as assisting the Head of UK press with events & sample lending
• Reference: Anne Muhlethaler, Global Comms Director: press.louboutin@btconnect.com

• Company Overview: Hollywould is a fashion accessory brand
• Helped launch & establish new start-up fashion accessory brand Hollywould in New York
• Served on the Executive Board and personal grew wholesale business from $100k to over $2m in just 2.5 years
• Established over 120 accounts in US including Bloomingdales, Saks 5th Avenue, Bergdorf Goodman, Neiman Marcus, Jeffrey & Fred Segal as well as key international accounts such as Harrods, Liberty, Selfridges and Koh Samui
• Worked with executive team on financial planning, business plan development, roll-out of 3 retail stores in NY, LA & Palm Beach, website launch, new product development and venture capital funding
• Hollywould is a fashion accessory brand
• Website: www.ilovehollywould.com
• Reference: Holly Dunlap, ex-CEO & Creative Director: holly.n.dunlap@gmail.com

• Company Overview: Accenture is a global professional services company
• Worked between London & New York offices as a business consultant in the Strategy Practice with a focus on the Media & Entertainment industry
• Notable Clients included: MTV Networks, Sony Europe, AOL/Time Warner, the Canadian Broadcasting Company (CBC Network), Harper Collins UK & US, Scholastic US, and Benetton Italy
• Accenture is a global professional services company
• Reference: Michael Edwards, Partner: michael.edwards@accenture.com

Spent 3rd year abroad studying French Language & Literature in Paris.