Summary
Overview
Work History
Education
Skills
Awards
Timeline
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Erin Murphy

Saratoga Springs,New York

Summary

Dedicated & successful professional working in the pharmaceutical industry for 17 years. Easily adapt & learn with healthcare environment change. Quickly build relationships with priority stakeholders. Strategic, solutions-oriented, team player – looking to make an impact.

Overview

17
17
years of professional experience

Work History

Gastroenterology Professional Relations Director

Pfizer
03.2021 - Current
  • Lead relationship management of IBD thought leaders & medical societies in Gastroenterology
  • Work cross-functionally as a strong partner and collaborator with global and U.S
  • Teams including sales directors, marketing, executive leadership, medical, compliance, legal, policy, & access
  • Compliantly align key opinion leaders on various projects
  • Direct and support process in which opinion leaders are engaged and contracted
  • Streamline communications in order to have a one Pfizer approach with IBD external stakeholders
  • Therapeutic launch experience that successfully accelerated Pfizer as a leader in the GI space
  • Obtain therapeutic insights through ad boards, conference attendance, one-on-one KOL management
  • Share insights with executive leadership so informed, timely, & strategic decisions can be made
  • Build and maintain long term relationships with advocacy groups
  • Identify collaboration opportunities across patient and medical societies
  • Align on areas of need and shared priorities so disease state improvements and awareness can be developed
  • Successfully led and executed 3 preceptorships for internal training purposes in preparation for launch
  • Identified 3 IBD centers across the U.S
  • To customize training needs for 225 sales and marketing colleagues
  • Consult, manage, and prioritize conference strategies and execution
  • Fall 2022 invited speaker for internal meeting on best practices for successful cross collaboration
  • Fall 2024, U.S
  • Invited speaker for international meeting regarding expertise on intestinal ultrasound

Specialty Health Representative

Pfizer
01.2018 - 02.2021
  • Sell Xeljanz & biosimilar Inflectra to Rheumatologist & Gastroenterologist
  • Launched Ulcerative Colitis & Psoriatic Arthritis Indications in 2018 & Pediatric indication 2020
  • Semester 1 2020 17/87 (June Scorecard)
  • Xelforce leadership role
  • Work with team, leadership, and marketing by communicating customer perceptions, competitor landscape, and feedback on selling materials
  • Selected as 1 of 20 participants across the nation to participate in Account Management Step Up Program
  • Work cross functionally with territory partner, Biosimilar Account Manager, Field Reimbursement Manager, Field Medical Director, & Account Managers

Specialty Senior Sales Representative

Eli Lilly
09.2014 - 12.2017
  • Managed large geography across Upstate NY calling on Rheumatologist selling daily injection pen (Forteo) for Osteoporosis
  • Implemented needs assessments at large accounts while creating and strategizing launch plans for pending FDA approval of JAK
  • Through June 2017, finished in top 10% of country
  • YTD 118% to quota
  • April 2016, SPIFF award winner for top Forteo Growth
  • Coached & trained nursing staff with pen training in-services
  • Partnered with Field Reimbursement Specialist to help offices navigate complicated prior authorization process
  • Increased patient access to drug with NY Epic and Lilly patient assistance programs
  • Revamped program content when selected to work with Taltz brand team
  • The project goal was to drive better attendance and ultimately create positive & valuable content for engagement with customers & thought leaders
  • Assisted in creating a Taltz speaker playbook as well as the Taltz speaker slide deck
  • 2016 National Forteo Connect Hub Expert
  • Lead weekly team conference calls to re-launch the benefits of Forteo Connect
  • Coached team around benefits investigation, home health training, and on-going support
  • Lead the team to increase on-going support enrollment by 16%

Cardiovascular Hospital Sales Representative

Eli Lilly
05.2013 - 08.2014
  • Successfully sold insulin and oral anti-platelet in hospital space
  • Quickly created strong partnership across 2 teams with 10 primary care overlaps & 2 specialty reps
  • Cross collaboration led to community success and improvement on Diabetes discharge protocols
  • Grew insulin hospital sales by 40% from $509,914 in Q3 2013 to $708,815 in Q3 2014
  • Grew Effient sales in hospital by 40% ($3115 to $4347) in 12 months
  • Recognized for having 1 of 2 top 300 accounts (total of 13 in area) that was purchasing more Effient than the generic and branded competition
  • Demonstrated to Effient brand team how to increase utilization of program known as 'Clinical Conversations.'
  • Created guidelines for best practices in executing this type of program through pilot program
  • National impact made with double number of programs executed

Cardiovascular Sales Representative

Eli Lilly
10.2009 - 04.2013
  • Successful launch of Effient in targeted hospital accounts
  • Worked with cardiologist and key account stakeholders to have product quickly added to formulary
  • Partnered with hospital personnel to secure Effient availability at patient touch points and listed on order sets
  • Provided educational in-services to hospital staff members and departments
  • Attained 46% growth with Effient Account Sales in 2012 (rank 154/473 in nation)
  • Drove adoption of Livalo utilization with cardiologist and primary care physicians
  • September 2011 nation-wide contest winner for growth in the statin market
  • Increased Livalo TRX volume from 258 to 706 (rank 287/473 in nation & 4th largest volume on the team)
  • Lead significant improvement with district programming efforts as Peer to Peer Champ
  • Created a district scoreboard to capture and drive utilization of programs
  • Advocated teammates to create business proposals to negotiate more programming dollars
  • Recognized by Regional Director for successful strategy and implementation

Primary Care Sales Representative

Eli Lilly
12.2007 - 09.2009
  • Sold Osteoporosis portfolio by working with OB/GYN’s & Primary Care Physicians
  • Worked with Nurse Educators on training and patient education of Forteo
  • Lead the area with nurse summits, which allowed me to quickly gain access with difficult to see physicians, and drive utilization
  • Chosen to share best practices on executing Nurse Summits on national call
  • Increased portfolio sales from a baseline of 102% to quota to 114% and final portfolio rank was 8/515 in the nation

Education

Bachelor of Arts - Public Relations & Economics Minor

Marist College
Poughkeepsie, NY
01.2002

Skills

  • Strategic planning
  • Project management
  • Budget oversight
  • Team leadership
  • Cross-functional collaboration
  • Stakeholder engagement
  • Risk assessment
  • Process improvement
  • Decision making
  • Market analysis
  • Operational efficiency
  • Customer satisfaction
  • Negotiation skills
  • Relationship building
  • Networking events
  • Client relations

Awards

  • Pfizer
  • Eli Lilly

Timeline

Gastroenterology Professional Relations Director

Pfizer
03.2021 - Current

Specialty Health Representative

Pfizer
01.2018 - 02.2021

Specialty Senior Sales Representative

Eli Lilly
09.2014 - 12.2017

Cardiovascular Hospital Sales Representative

Eli Lilly
05.2013 - 08.2014

Cardiovascular Sales Representative

Eli Lilly
10.2009 - 04.2013

Primary Care Sales Representative

Eli Lilly
12.2007 - 09.2009

Bachelor of Arts - Public Relations & Economics Minor

Marist College

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