Summary
Overview
Work History
Education
Skills
Websites
Timeline
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ERIN MUSSELMAN

Prince Frederick,CA

Summary

Technical Marketing Manager with experience building, launching, and maintaining data driven integrated marketing campaigns.

Overview

5
5
years of professional experience

Work History

Demand Generation Manager

HiveMQ
11.2023 - Current
  • Managed strategic marketing executions which generated $5.5M in influenced pipeline YTD through personalized approach including: omnichannel digital campaigns, email, online marketing and webinars
  • Developed 40+ personalized outreach campaigns to support revenue teams; improved efficiency of outbound efforts by 30%
  • Navigated recent regulatory changes to update bulk emails; implemented strategic segmentation, which increased open rate by +17% MoM
  • Drafted, designed, and published 15+ webinar registration landing pages in support of product marketing and story launches

Integrated Marketing Manager

CircleCI
07.2022 - 09.2023
  • Developed & implemented persona targeted digital marketing strategy that achieved 45% increase in web to SAL conversion
  • Led production & execution for CircleCI's highest generating report, which resulted in 2.5MM credited revenue; continued tracking of evergreen campaign performance metrics & influenced pipeline
  • Created personalized and segmented email campaigns & conducted strategic experiments to target free users, upsell, new logos; attained an improved email open rate to 25%
  • Directed marketing channel managers to activate campaigns including email, ABM, paid search & display, SEO, events, and social, exceeded quarterly targets of funnel conversion rates, and continued tracking of cost per lead, cost per acquisition, and additional KPIs.

Product Marketing Manager

CircleCI
02.2021 - 07.2022
  • Developed creative briefs & executed 20+ Go-to-Market major technical launches and subsequent feature releases in support of product roadmap
  • Partnered with Lead Security Engineer to plan and distribute security certification announcements for SOC 2 Type II compliance and FedRAMP
  • Led Marketing leadership in quarterly planning to target production timeline, allocate budget & team resources, and align with product roadmap
  • Partnered with Forrester, Gartner, & GigaOm analysts to produce & distribute data backed reports for brand awareness and lead generation
  • Created & implemented research based scalable processes for projects with multiple stakeholders.

Product Marketing Associate

CircleCI
06.2019 - 02.2021
  • Managed distribution of email newsletter to 200k subscribers, drafted product messaging, managed corresponding stakeholders, executed quality assurance checks; achieved 0.01% unsubscribe rate
  • Facilitated channel partnerships through CircleCI product integration, co-branded webinars, landing pages, & events
  • Programmed CircleCI landing pages utilizing GitHub; updated design elements, page layout, and copy
  • Managed localization of marketing & sales enablement content into 3+ languages.

Education

University of Maryland - College Park
College Park, MD
2018

Skills

  • Project/Program Management
  • Marketo
  • Salesforce
  • Microsoft Excel
  • Google Analytics
  • Paid Media
  • ABM
  • A/B Testing
  • Email Marketing
  • Technical Writing
  • Tool Procurement & Implementation
  • Atlassian
  • Collaborative
  • Communication

Timeline

Demand Generation Manager

HiveMQ
11.2023 - Current

Integrated Marketing Manager

CircleCI
07.2022 - 09.2023

Product Marketing Manager

CircleCI
02.2021 - 07.2022

Product Marketing Associate

CircleCI
06.2019 - 02.2021

University of Maryland - College Park

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ERIN MUSSELMAN