Erin Neathery
Marketing & Advertising
Phoenix,AZ
Summary
Talented Senior Copywriter and Brand Developer with decades of experience developing creative concepts and ideas for diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences. Remote work preferred.
Overview
34
34
years of professional experience
4
4
years of post-secondary education
Work History
Copywriter & Brand Developer
Freelance
Phoenix, United States
01.2014 - Current
- Wrote advertising copy for print and online content, adhering to clients' overarching brand identities and personalities.
- Developed short and long-term media outreach strategies for busy women's health practice and physicians.
- Ghost writer for original material for various publications and consumer seminars.
- Ghostwriter for How Your Doctor is Slowly Killing You: A Women's Health Survival Guide, achieving 5-Star ratings and steady sales for physical and digital books.
- Designed, wrote, and developed parent brand and sub-brand materials for Mira Vita and Mira Vita Metamorphosis programs.
Senior Copywriter & Brand Development Specialist
Serendipit Consulting
PHOENIX, United States
03.2018 - 03.2023
- Created 25+ custom brands and messages from scratch to reach and capture target audience interest and drive engagement
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share for range of clients and industries.
- Wrote high-performing copy, promotions and video scripts for websites, videos and publications, adhering to clients' overarching brand identity and personalities.
- Played instrumental role in creative planning and review sessions, mentoring younger team members to elevate quality of content and designs.
- Researched industry trends and customer preferences to identify opportunities to ignite customized copywriting and PR efforts.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Researched and wrote blogs, articles, and ghosted bylines for clients and senior leadership for online and print publications.
Brand Director
Creative Brand Consulting
Phoenix, AZ
01.2013 - 03.2017
- Developed and executed 50+ branding campaigns for different clients and industries to educate target audiences on product features, benefits, and values.
- Researched market trends to identify customer needs, preferences, and opportunities for strategic planning.
- Conducted research and analysis to determine brand positioning and messaging.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging to build market leadership.
- Spearheaded strategic brand plans for multiple companies and product lines to increase market share and brand awareness.
Education
Bachelor of Arts - Radio And Television Broadcasting
Indiana University Bloomington
Bloomington, IN 09.1981 - 06.1985
Skills
Branding and concept development
Marketing and advertising strategies
Team mentorship
Strategic marketing
Creative concept development
Content Generation
Email Marketing
Digital content development