ERIN NEWELL
Business Development Mental Health and Addiction
Little Rock ,AR
Summary
Marketing and business development professional with proven track record of driving growth and enhancing brand visibility. Skilled in strategic planning, market analysis, and digital marketing. Known for fostering team collaboration and flexibility in fast-paced environments. Adept at aligning marketing initiatives with business objectives to achieve impactful results.
Overview
13
13
years of professional experience
Work History
Clinical Liaison
Landmark Recovery
12.2024 - 05.2025
- Served as one of only two clinical liaisons covering the entire state of Arkansas, functioning as a key operational leader supporting a remote Regional Director of Business Development.
- Spearheaded a 50% increase in referral volume within 3–6 months by independently managing and expanding 75+ strategic accounts, including hospitals, behavioral health providers, treatment centers, and community agencies.
- Executed comprehensive territory growth strategies across Central, Southern, River Valley, and Southeast Arkansas to build market presence in previously under served regions.
- Designed and led a 6–8 week business development framework to enhance provider engagement and align with corporate growth objectives.
- Conducted clinical pre-admission screenings, verified insurance, and streamlined intake workflows to ensure timely and compliant patient admissions.
- Acted as the central liaison between patients, referral sources, and internal clinical teams to coordinate individualized care plans.
- Delivered outcome-based presentations to legal, medical, and behavioral health professionals, positioning Landmark as a trusted provider for SUD and mental health services.
- Represented Landmark Recovery at leading statewide conferences including NASW and the Arkansas Behavioral Health Institute.
- Partnered with Arkansas BCBS and the Eaton Agency to expand access to care for uninsured individuals through Marketplace insurance enrollment.
- Delivered strategic market intelligence to corporate leadership to inform decisions on payer trends, growth opportunities, and regional needs.
- Provided 24/7 clinical triage and discharge planning support to ensure continuity of care.
- Produced branded marketing materials and outreach content to support regional visibility.
- Trained and mentored newly hired clinical liaison team members to ensure consistency in referral strategy, provider communication, and outreach execution.
Community Liaison / Mobile Assessor
Perimeter Behavioral Health
02.2023 - 02.2024
- Led regional mobile assessment operations, conducting behavioral health evaluations and coordinating appropriate levels of care.
- Served as a primary liaison between intake departments, hospital staff, and referral sources to ensure seamless patient transitions.
- Provided mentorship to team members, reinforcing communication standards and guest relations practices.
- Oversaw insurance pre-certification, transfer documentation, and coordinated admissions with partnering hospitals.
- Strengthened hospital and community relationships through collaborative outreach and reliable support coverage across the region.
Account Executive
Elite Home Health
02.2022 - 02.2023
- Promoted home health services across Saline and Pulaski counties through strategic account development and direct outreach.
- Built and managed referral relationships with physicians, hospitals, and senior care facilities.
- Developed and executed territory marketing plans; contributed to quarterly sales strategy sessions.
- Maintained CRM records and tracked referral activity to support patient pipeline visibility.
- Increased brand recognition through targeted social media marketing and community engagement.
Business Development Representative
The Bridgeway Hospital
12.2017 - 01.2021
- Increased adult and adolescent referrals by over 50% through strategic territory development.
- Built partnerships with physicians, hospitals, and community agencies to expand referral sources.
- Executed quarterly marketing plans and evaluated campaign performance to support outreach goals.
- Represented the hospital at events and delivered educational presentations on suicide prevention.
- Collaborated with leadership on service recovery strategies and quality improvement initiatives.
- Maintained accurate CRM documentation and submitted timely reports for compliance and tracking.
UAMS Physician Recruitment & Provider Placement Specialist
UAMS Hospital
11.2014 - 10.2015
- Recruited physicians, managed CVs, supported credentialing, and developed recruitment campaigns statewide.
- Assisted with the development of detailed profiles of available practice opportunities.
- Promoted open positions to UAMS fellows, residents, and practicing physicians.
- Utilized national and local internet job boards to recruit providers.
- Referred qualified candidates to UAMS Regional Programs and partnering communities.
- Delivered professional development training to community hospitals and providers through the UAMS Office of Leadership Development (LOD).
- Assisted with recruiting physicians and other providers for UAMS, UAMS Regional Programs, and partner communities.
- Helped develop opportunity profiles, promoted practice openings to UAMS fellows, residents, and practicing physicians, and utilized various job boards.
- Contributed to professional development training programs provided to community hospitals and healthcare providers.
Community Liaison / Mobile Assessor
Rivendell Behavioral Health Hospital
11.2012 - 11.2014
- Led behavioral health assessments in ERs, schools, jails, and community settings to determine appropriate care levels.
- Coordinated patient intake, documentation, and communication between referral sources and treatment teams.
- Maintained strong knowledge of community resources and collaborated on care planning with the Intake Director.
- Supported team communication, contributing to department meetings and mentoring peers in professional standards.
- Represented the hospital at events, facilitated outreach, and promoted a solution-focused, team-oriented culture.
Education
Graduate Certificate - Healthcare Administration
University of Phoenix
Tempe, AZ09-2025
Bachelor of Science -
Louisiana Tech University
Ruston, LAMaster of Science -
University of Arkansas At Little Rock
Little Rock, ARSkills
- Strategic business development
- Team-oriented leadership
- Clinical evaluation skills
- Crisis management
- Clear interpersonal communication
- Analytical reasoning
- Problem-solving expertise
- Proficient in CRM software
Languages
English
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- National Association of Mental Illness
Software
Sales Force
Badger
Sunwave
EMR
Quote
The thing that I have learned is that vulnerability is at the center of fear and shame, but it is also at the center of joy and gratitude and love and belonging.
Brené Brown
Interests
Nature
Football
Family
Dancing
Live Music
Reading
Advocacy
CHD Awareness
Mental health & Addiction Awareness
Timeline
Clinical Liaison
Landmark Recovery
12.2024 - 05.2025
Community Liaison / Mobile Assessor
Perimeter Behavioral Health
02.2023 - 02.2024
Account Executive
Elite Home Health
02.2022 - 02.2023
Business Development Representative
The Bridgeway Hospital
12.2017 - 01.2021
UAMS Physician Recruitment & Provider Placement Specialist
UAMS Hospital
11.2014 - 10.2015
Community Liaison / Mobile Assessor
Rivendell Behavioral Health Hospital
11.2012 - 11.2014
Graduate Certificate - Healthcare Administration
University of Phoenix
Bachelor of Science -
Louisiana Tech University
Master of Science -
University of Arkansas At Little Rock
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