Erin Oettle

Managed F5 Unity+ Program for North American partner ecosystem, ensuring comprehensive oversight.

• Created, executed, and analyzed incentive programs to drive engagement and performance.
• Coordinated Partner Day experience at AppWorld and multiple advisory councils for enhanced partner relations.
• Customized and managed worldwide rebate programs to increase partner-sourced bookings, and new solution adoption.
• Supported F5 Business and IT transformation initiatives with sales readiness teams.
• Contributed to renovation efforts of worldwide Unity+ program to enhance effectiveness.
• Liaised with legal teams on all partner agreements and amendments for compliance.
• Executed annual program audits to maintain integrity and compliance standards.

Oversaw F5 Unity Partner Program across Americas, enhancing partner engagement and strategy alignment.

• Tailored Worldwide Channel Incentive Programs for AMER partners to meet regional leadership objectives.
• Managed partner application and onboarding processes to ensure seamless integration in Americas.
• Conducted research and created strategic documentation to support new F5 Partner Program implementation.
• Planned and executed live and virtual events for Partner Advisory Council to foster collaboration.
• Performed annual audits of program requirements to uphold program integrity and adjust partner status.

Executed strategic channel partner programs to boost revenue and margins, aligning with OpenText's vision.

• Designed and implemented channel enablement programs for global partners.
• Collaborated with partners to create and execute marketing campaigns supporting revenue growth objectives.
• Oversaw Marketing Development Funds (MDF) budget process, tracked ROI, and managed partner approvals.
• Developed and executed channel communication strategy to enhance partner engagement.
• Cultivated vendor relationships to optimize marketing initiatives.

Responsible for driving marketing program execution through Intermec Distributors, in support of regional sales objectives—aligned with Global Channel strategies, marketing goals, and New Product Services roadmaps.

• Managed distributor communication and relations for all of America’s distribution partners.
• Optimized distributor marketing plans.
• Executed co-marketing, promotion, and sales training programs for distribution. Drove marketing execution of new product launches and other demand generation programs through distribution.
• Prioritized region-specific distributor events to maximize Intermec exposure and lead generation.
• Managed the regional allocation of the distributor marketing budget to target spend levels.

Promoted to Marketing Programs Manager in order to manage three main areas: identifying and tracking large opportunities, and working inter-departmentally to coordinate all required information to successfully close high-dollar opportunities; further developing Leviton Network Solutions’ government and education footprints; and defining, developing, and executing a new and improved Leviton Network Solutions lead program.

• Executed ongoing internal process improvements for project business efficiency.
• Researched and launched E-Rate Program for Leviton Network Solutions sales force.
• Managed hiring of third-party telecommunications firm to pre-qualify sales leads.
• Created proposal materials to support sales initiatives.

Promoted, strategized, and delivered the distribution plan for all marketing collateral and promotions, and coordinated, executed, and managed all company trade show exhibitions, internal and external division events and meetings, and promotional item purchasing/inventory.

• Achieved Best in Show Awards for exhibits in 2006, 2008, 2009, and 2010.
• Revamped all exhibit properties and show collateral to redefine company image.
• Planned and executed an unscheduled sales planning event, recognized as division's best.
• Managed distributor marketing co-op program to enhance promotional efforts.
• Supervised a four-person marketing team, driving effective collaboration and productivity.

Recruited to create marketing plans, product literature, and promotional campaigns, as well as organize product launches for sales and channel teams.

• Revamped and promoted Certified Cabling System (CCS) program to enhance visibility and engagement.
• Developed training materials and tools that boosted product sales significantly.

Facilitated comprehensive support for Inside Sales, Outside Sales, and Engineering teams while managing territories and prospective customers for Sales.

Orchestrated company events, streamlined office logistics, and established vendor product and service accounts.