Summary
Overview
Work History
Education
Skills
Timeline
Generic

Erin Peer

Farmington Hills,Michigan

Summary

Professional with deep experience in product development and agile methodologies. Known for driving collaboration and delivering high-impact solutions that meet evolving business needs. Skilled in stakeholder management, backlog prioritization, and iterative development. Valued for adaptability, clear communication, and results-driven approach.

Overview

25
25
years of professional experience

Work History

Stay-At-Home Parent

Self-employeed
07.2020 - Current

· Household management, including maintaining a budget

· Volunteer with school PTA, assist with Book Fairs and various social events

· Provide education support to three children

Product Owner / Quality Analyst

Valassis
12.2010 - 07.2020
  • Collaborated with stakeholders to define project scope, objectives, and deliverables that aligned with business goals.
  • Agile project experience: creating feature and user stories, user story mapping and backlog building & grooming
  • Provide application testing support for all system launches, create test cases and perform first level system testing
  • Track and report bugs either manually or using software
  • Handle responsibilities of load and regression testing to ensure efficiency in product delivery
  • Develop and maintain effective working relationships with related business partners


Business Analyst

Valassis
07.2008 - 12.2010
  • Participated in the research of business processes/systems and captured requirements specific to application development
  • Led requirements gathering sessions with business
  • Served as liaison between business and development team
  • Created testing documentation
  • Performed quality testing during application development

Business Process Development Lead

Valassis
04.2007 - 05.2008
  • Selected to serve as lead newspaper subject matter expert for system development of new corporate optimized targeting platform
  • Work with internal team to invent process flow for new system
  • Participate in vendor selection and serve as point of contact for vendors during development phase
  • Test functionality of prototypes to approve system performance and provide recommendations for enhancements
  • Communicate and train associates and sales on new system

Senior Targeting Strategist / Team Leader

Valassis
04.2005 - 04.2007
  • Support sales and internal departments strategically with analysis and data while also managing and prioritizing project workload across the department
  • Collaborate with teammates and sales to provide strategic insights to clients
  • Present targeting capabilities and analyses to clients and internal resources

Targeting Specialist

Valassis
07.2004 - 04.2005
  • Recruited to strategize with internal departments, sales team and clients to meet client marketing objectives
  • Analyze POS data and geodemographic data to determine target audience
  • Develop relationships with significant clients including Payless, Sherwin Williams, Dick’s Sporting Goods, AOL and Verizon

Targeting Analyst

Valassis
07.2002 - 03.2004
  • Target and select appropriate print media advertising utilizing geographic, demographic, segmentation and POS data
  • Consultant to national retail and QSR clients including Gap, Inc., Sherwin Williams and Dominos

Assistant Account Executive

BBDO
05.2000 - 07.2002
  • Serve as lead liaison between all agency departments and DaimlerChrysler
  • Ensure strategic integrity and consistency for all communication materials

Education

Bachelor of Science - Marketing, Decision Sciences

Miami University
Oxford, Ohio
05.2000

Skills

  • Teamwork and collaboration
  • Customer service
  • Problem-solving
  • Agile framework expertise
  • Product backlog management
  • User story creation
  • Manual testing
  • Functional testing
  • User acceptance testing
  • Test planning
  • Defect tracking

Timeline

Stay-At-Home Parent

Self-employeed
07.2020 - Current

Product Owner / Quality Analyst

Valassis
12.2010 - 07.2020

Business Analyst

Valassis
07.2008 - 12.2010

Business Process Development Lead

Valassis
04.2007 - 05.2008

Senior Targeting Strategist / Team Leader

Valassis
04.2005 - 04.2007

Targeting Specialist

Valassis
07.2004 - 04.2005

Targeting Analyst

Valassis
07.2002 - 03.2004

Assistant Account Executive

BBDO
05.2000 - 07.2002

Bachelor of Science - Marketing, Decision Sciences

Miami University
Erin Peer