Erin Pellet
Grapevine
Summary
Results-driven communications professional with experience in media relations, content creation, and social media strategy. Proven ability to build and maintain media relationships, produce compelling written and visual content, and implement strategic communications plans aligned with organizational goals. Proficient at managing multiple projects under tight deadlines, with a passion for storytelling and engaging diverse audiences across digital and traditional platforms.
Overview
16
16
years of professional experience
Work History
Communications Coordinator
Grapevine Convention and Visitors Bureau
12.2024 - Current
- Promote Grapevine as a premier destination to attract visitors through strategic communication and media outreach
- Coordinate and monitor press coverage with local, national, and international media outlets
- Write press releases, story pitches, and blurbs to enhance media engagement and increase coverage
- Develop and execute communication strategies aligned with the Visit Grapevine brand
- Assist with event planning, social media content creation, and campaign execution
- Collaborate with internal divisions and external partners to enhance the community’s visibility
- Prepare detailed communications reports for board members, demonstrating effectiveness and outcomes
Content Creator
Self-Employed (Erin Alexis)
01.2009 - Current
- Created, produced, and edited engaging video content across social media platforms, including YouTube (67.2K), TikTok (43K), and Instagram (18.4K)
- Developed content strategies to grow platforms, increase engagement, and maintain audience interest
- Maintained a consistent filming schedule and executed deals with major brands
- Stayed ahead of trends and platform algorithms to optimize reach and engagement
News Reporter/Anchor
KXII-TV
01.2023 - 12.2024
- Independently researched and developed news stories, conducted interviews, and produced all aspects of broadcast content
- Wrote scripts, web articles, filmed and edited video to produce accurate and engaging news reports
- Anchored the most-watched newscast of the week, producing two 30-minute shows and ensuring timely content delivery
- Built strong rapport with sources, including residents, local leaders, and state representatives, to gather vital information
- Consistently met tight deadlines and delivered high-quality, engaging news content daily
- Sherman, Texas
News Intern
KLBK/KAMC
05.2022 - 08.2022
- Company Overview: Lubbock, Texas
- Assisted with video shooting, script writing, and editing in the newsroom
- Created a news package independently that was broadcast on air, one of the first interns to do so
- Shadowed various newsroom positions, gaining insight into multiple facets of the news production process
- Lubbock, Texas
Director of PR and Marketing
Texas Tech Pi Beta Phi
07.2020 - 11.2021
- Managed social media platforms and the chapter website, creating content that reflected the sorority's brand, values and key accomplishments
- Designed and distributed chapter merchandise while also assisting with fundraising efforts
- Led alumni communications by writing monthly newsletters to keep alumni engaged and encourage donations
- Developed strategies to increase engagement with both active and potential new members
Social Media Intern
Bochy’s Place
04.2020 - 08.2020
- Produced social media videos and graphics to promote the nonprofit’s mission
- Helped manage multiple social media accounts, increasing engagement and awareness
- Assisted in overseeing influencer campaigns to boost social media presence and donations
Education
Bachelor of Arts - Journalism
Texas Tech
Lubbock, TX12-2022
Skills
- Strategic Communications
- Media Relations
- Content Creation & Video Production
- Press Release & Story Writing
- Social Media Strategy & Management
- Brand Development & Messaging
Awards
Texas Broadcast News Award for Best Continuous Coverage (February 2024)
Regional Edward R. Murrow Award for Excellence in Diversity (May 2024)
Both awards were received for an ongoing investigative series about a local high school theatre controversy, which gained national attention, including coverage by The New York Times.
Timeline
Communications Coordinator
Grapevine Convention and Visitors Bureau
12.2024 - Current
News Reporter/Anchor
KXII-TV
01.2023 - 12.2024
News Intern
KLBK/KAMC
05.2022 - 08.2022
Director of PR and Marketing
Texas Tech Pi Beta Phi
07.2020 - 11.2021
Social Media Intern
Bochy’s Place
04.2020 - 08.2020
Content Creator
Self-Employed (Erin Alexis)
01.2009 - Current
Bachelor of Arts - Journalism
Texas Tech
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