Erin Pozner
Marketing Director
Summary
Experienced Director of Marketing, PR & Customer Experience with a proven track record of success in driving revenue growth and increasing customer engagement in the e-commerce industry.
Skilled in developing and executing marketing strategies, managing cross-functional teams, and delivering exceptional customer experiences. Strong leadership abilities with a passion for building positive work cultures and mentoring team members.
Authorized to work in the US for any employer.
Overview
20
20
years of professional experience
Work History
Director
Bug Bite Thing
Fort Pierce, FL
03.2022 - Current
- Began role as Customer Experience Manager and promoted within 90 days to Director
- Created business development outreach program securing partnerships with key organizations
- Implement and develop SOP for project/queue management from multiple departmental requests utilizing Click-Up
- Oversee and use help desk tools such as Zendesk for ticket management- weekly and monthly productivity reporting with actionable insights
- Mentor and coach employees at all levels, resulting in increased productivity and creative marketing efforts
- Research and problem solve issues in 360 marketing approach, presenting stakeholders with solution-oriented action items
- Full view of customer journey from development of campaigns through launch and results monitoring
- Familiar with influencer program
- Set and monitor individual and departmental KPIs that align with company goals
- Work closely with executive leadership to execute company marketing goals
- Supervise 10+ employees in various departments
- Collaborate with brand partners and outreach opportunities
- Assist with PR initiatives collaborating closely with PR team
- Attend in person trade shows and events to promote B2B sales opportunities
- Develop executive dashboards and reporting for stakeholders
- Research and implement industry standard marketing practices to drive revenue
Director of Operations & Compliance
Two Way Radio Gear
Fort Pierce, FL
08.2019 - 03.2022
- Defined, implemented, and revised operational policies and guidelines.
- Monitored budget and utilized operational resources.
- Achieved team goals through formalized training plans, coaching, and performance management.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Director of Operations and Compliance, I was tasked to oversee our organization's ongoing operations and procedures
- I was the company's second-in-command and responsible for the efficiency of business
- Self-developed the Director of Operations and Compliance position from initial hire as Office Manager
- Researched, designed, and implemented business plans and procedures to maximize efficiencies and increase revenues
- Coordinate all aspects of daily operations of the company across all departments (Marketing, Sales, Shipping, Customer service, Accounting & External IT)
- Develop and implement training program for all new hires, regardless of position to develop company culture, industry specific trainings, sales philosophy and customer service approach
- Participate in continuing leadership development training program ( Cardone University Leadership Academy and Dave Anderson Program )
- Marketing/Sales Support - Full management and support for over $20mil annually in gross revenues (4 independent e-commerce companies with local presence) Google Ads Certifications, Google Analytics, Search Console, SEO, Shopify, Amazon E-Commerce FBA and Non-FBA (US & CA Marketplaces,Walmart Seller & Walmart Fulfilled Orders, E-Bay, Custom Web Platforms
- Developed comprehensive quarterly marketing plans and presented for various tiers of approval, CEO and business partnerships with distribution networks
- Social media - created content and A/B tests, strategic audiences and qualified lead generation, integrating with new cloud based system, Hubspot CRM and Shopify for order processing and e-commerce channel management
- Report on all company e-commerce analytics across all marketing platforms and sales channels
- Developed strategic business relationships within the community to maximize brand awareness, maintain community charitable involvement and bring partners to the table to the benefit and savings of the company
- (St Lucie County EDC, TCRLC, TCBA, Chamber of Commerce, Kiwanis, Boys & Girls Club, Careersource)
- Overall annual expense savings based on direct overview, identification of areas for internal and external savings and taking a hands-on approach to analysis- over $100k/annually
- Managed accounting department operations during 6-month period without leadership
- Complete all HR functions, PDO management, employee reviews, weekly payroll, commission calculations and recruitment functions
- Executive Assistant - Support CEO in maintaining weekly calendar of meetings, organizational system for all company data, support in all executive meetings with external partners, develop meeting agendas and presentations to the team on various topics
- Compliance- Research industry standards on various HR and employment safety standards, ensure company compliance to mitigate risk to exposure or liability for EOE/DOL claims
Office Manager/Case Manager
Simpson Advanced Chiropractic & Medical Center
Stuart, FL
09.2016 - 08.2019
- Manage daily clinical treatment team meeting to discuss patient care plans and treatment
- Full understanding of Medicare
- Operated 4 offices throughout treasure coast, including HR
- Develop financial plans, present and sell plan of care to patients including financing options
- Track office statistics, cash and insurance collections, DME and inventory
- Trained via Grant Cardone, and Advanced Medical Integration (AMI) programs
- During my tenure as case manager, I followed the new condition specific marketing journey frominbound warm lead, to first consultation all the way through to full package sale conversion
- Spearheaded the company's integration from Chiropractic to Full Medical Integration, including joint specific mesynchymal stem cell injections, done by guided ultrasound
- I traveled across the country being trained in various sales and marketing strategies to maximize opportunity for revenue from every sales lead
- Overall close rate on warm leads was well over 80% with top sales in stem cell injections of over $400k in cash collections per month
- Input patient information, communicate with various facilities for medical and attorney referrals
- Coordinate and execute daily therapy activities including spinal decompression, electrical musclestimulation and intersegmental traction
- Manage incoming calls, marketing leads and events to ensure patient treatment occurs
- Perform first contact patient consultation, HPI and motivating factors for care
- Review insurance for coverage verification, present out of pocket financial plans to patients and offer financing options
- Coordinate training of all new staff members, teaching EMR software, HIPAA restrictions and company policies
Private Tutor
New York, NY
09.2012 - 08.2016
- Worked with 4th and 5th grade students with disabilities (autism and ADD)
- Created differentiated learning exercises to develop skills in problem areas
- Developed alternative strategies to Core Curriculum techniques
Shelter Residential Aide
New Providence Women's, Renewal
Manhattan, NY
06.2015 - 09.2015
- Participated in intensive job training in crisis prevention (CPI certified), time management, conflict management, incident reporting, computer training, job survival skills, maintaining boundaries, effective communications, customer service skills, and working with clients with serious mental illness, addiction and homelessness issues
- Obtain training to successfully perform shelter Program Aide and Residential Aide positions
- Work alongside experienced staff who instruct on the duties necessary for the successful running of a shelter
- Help utilize the DHS CARES computer vacancy system to place clients into available beds.
Public School Teacher
NYC, Middle School Science
Brooklyn, NY
09.2011 - 06.2012
- Taught 7th and 8th grade students in a science laboratory setting
- Operated within the collaborative team teaching (ICT) setting for both grade levels
- Inquiry Team Co-Leader
- Using NYS Scope and Sequence, developed original curriculum maps integrating across content areas
- Lead small groups of four to six students for AIS support in ELA and Math
- Created original baseline and midline assessments with progress monitoring tools to record data inregards to student progress
- Administered all state exams including ELA, Math and Science
- Incorporated the use of technology into daily classroom lessons and routines
- Founded voluntary after school review classes with students for support and enrichment
Front End Manager
Orange County Pools & Spas
Carmel, NY
04.2003 - 10.2011
- Managed front end operations including cashier and sales staff
- Sold swimming pools, hot tubs, pool equipment and supplies in competitive sales situations
- Counted cash drawers and made bank deposits
- First experience in sales and marketing industry
Education
Bachelor of Science - Childhood Education, Earth Science
State University of New York At New Paltz
08.2006 - 06.2010
Substance Abuse Counseling and Recovery Coach Training Program -
The Resource Training Center
Brooklyn, NY 03.2015 - 11.2015
Skills
Budgeting
Strategic planning
Social Media
Medical receptionist
Spreadsheets with Microsoft Excel
Management & leadership skills
HR legal compliance
Compensation management
Personnel recruitment
Timeline
Director
Bug Bite Thing
03.2022 - Current
Director of Operations & Compliance
Two Way Radio Gear
08.2019 - 03.2022
Office Manager/Case Manager
Simpson Advanced Chiropractic & Medical Center
09.2016 - 08.2019
Shelter Residential Aide
New Providence Women's, Renewal
06.2015 - 09.2015
Substance Abuse Counseling and Recovery Coach Training Program -
The Resource Training Center
03.2015 - 11.2015
Private Tutor
09.2012 - 08.2016
Public School Teacher
NYC, Middle School Science
09.2011 - 06.2012
Bachelor of Science - Childhood Education, Earth Science
State University of New York At New Paltz
08.2006 - 06.2010
Front End Manager
Orange County Pools & Spas
04.2003 - 10.2011