Erin Rose

Responsible for driving client business growth and maintaining client relationships by creating strategic growth plans that make a positive impact on the client's bottom line.

• Created a customized marketing plan for a new client pitch that resulted in securing a self storage company with an annual 3M investment.
• Re-shifted marketing strategy of fortune 500 company to be awareness focused vs. lead generation which resulted in 4M in incremental upper funnel budget.
• Managed a portfolio of advertisers and properly identified accounts that were able to expand advertising investment through growth opportunities resulting in 120k increase annual investment.

Advanced strategic input into client's digital media growth and improvements while also leading in-depth discussions with POV's on industry advancements and new opportunities that can grow client and agency revenue

• Provided strategic input and operational services to 3 global paid search clients within the self storage, medical and B2B verticals.
• Individually developed operational processes and executes search strategies for new clients such as building advanced campaign structures, conducting market keyword research, and leveraging automation strategies.
• Revamped paid search campaign structure for a pest control company that resulted in the client surpassing internal monthly conversion goals by over 50%.

Led day-to-day paid media initiatives including account management and strategy, client communication and audits to capture new business. Actively identifying growth opportunities for clients and pitching within the local and global search space.

• Improved CPA by 75% QoQ in struggling markets by modifying campaign structure in order to improve automation tendencies within Max Conversion strategy.
• Ability to adapt communication style and build strong relationships with clients, team members and stakeholders.
• Drove 9% increase of share-of-voice within brand tactics for mid-sized client in CA market.
• Increased lead volume by 276% while decreasing CPA in tandem by 76% YoY(H1) for a self storage company.

Contributed to the fast paced day-to-day workflow on a team of 5 for multi-million dollar search clients. Successfully led small-scale projects and managed multiple subsidiaries driving expansive YoY growth.

• Pitched and launched new lead-form ad product for top automotive company. Within the first quarter, discovery search campaigns yielded 30x more leads than traditional search campaigns at a similar CVR.
• Secured an additional $25k investment for a large telecom client in order to capture consumer demand and to remain competitive within the SERP. Due to heightened investment, campaign performance surpassed ROAS goal by 6%.

Assisted and developed small-scale digital strategy initiatives for new businesses. Considered potential avenues of growth and presented promising opportunities to digital marketing manager.

• Conducted market research to identify brand opportunity within vertical considering competitive landscape and available investment.
• Assisted in formulating a long-lasting digital engagement strategy for small-sized businesses.