Hi, I’m
Erin Saxton
Wyckoff,United States
Summary
PR professional and former National Television Producer with extensive experience in managing public relations strategies and executing successful campaigns. Expertise in media relations, PR plan development, team leadership, and crisis communication. Recognized for creating collaborative environments and achieving high-quality results consistently. Proven ability to engage clients and drive new business opportunities.
Overview
34
years of professional experience
Work History
Eleven Communications
President
01.2012 - Current
Job overview
- Head of media and strategic marketing company working with corporations and individuals to create and devise domestic and international plans. Connect company principals with leading media consultants, media talent, and media outlets to expand distribution channels for marketing messages. Develop multiple media channels for marketing messages, including online, social media, search engine marketing, direct mail, direct print, direct-response television and radio, telemarketing, joint ventures, event marketing, and public relations.
- Key Projects and Accomplishments:
- Spearheaded the strategic planning for Jack Canfield, an international speaker and bestselling author, as well as public relations, marketing, consulting, book promotion, and business expansion activities—secured media exposure reaching at least six million additional people to promote the brand, business, and products.
- Formulated a five-year business growth plan for Presidential Poet Laureate Richard Blanco, comprising messaging, public relations, media relations, social media, marketing, speaking, strategic networking, and marketing collateral, resulting in doubled speaking engagements and appearances on Forbes.com, CNN, Fortune magazine, and many other major media outlets.
Tallgrass Public Relations
Partner
07.2011 - 01.2012
Job overview
- Recommended strategic alliances in media to increase distribution channels, including direct-to-consumer press, direct marketing joint ventures, and direct-response advertising outlets. Managed, turned around, and transformed media relations teams to optimize contributions and results. Composed communication strategies and represented companies at business conferences as a speaker, panelist, or media spokesperson.
- Key Projects and Accomplishments:
- Played a key role in expanding The Hayzlett Group to 26 employees, exceeded sales goals, and secured significant media exposure for the founder. Spoke at the national conference of the National Speakers Association and appeared on stage at numerous other conferences, workshops, and meetings. Successfully launched the founder’s book, Running the Gauntlet.
- Devised strategic media placements and networking alliances for ManPower Group.
- Consulted on interviewing clients for Palmer Advanced Media.
- Enhanced DocuSign presence at trade shows, networked on its behalf at conferences, and secured placements in major trade publications for its C-Suite executives.
- Provided outstanding service to all individuals, promoting effective and lasting business relationships.
The Idea Network
President
06.2000 - 07.2011
Job overview
- Conceptualized and executed strategic programs for clients. Built solid media relations and produced media worthy segments. Created brands and story ideas for clients. Administered budget and financial resources.
- Key Projects and Accomplishments:
- Secured Times Square media placement significantly elevate market presence for the owner of three Home Hardware locations and member of the corporate Board.
- Succeeded in catapulting book sales and international brand recognition for Dr. Michael Breus, creating the brand, negotiating a six-figure spokesperson contract, engaged an agent, secured media placements in leading beauty and health magazines, and appearances on Oprah and the Today Show.
- Contributed to solid media placements on various programs for ABC News Network at the network’s Daytime Group.
- Improved image and awareness of various venues of Arts &a Entertainment for the Minister of Finance for Pakistan.
ABC (The View)
Producer
01.1997 - 01.2000
Job overview
- Proposed production concepts and analyzed creative scenarios for effective delivery. A daily live television show.
Received multiple Emmy nominations while contributing to various projects.
Occasionally appeared on camera to enhance production value.
WBIS (The Morning Show)
Producer
12.1996 - 01.1997
Job overview
- Secured top-tier talent, ensuring high-quality performances across productions.
- Presented production ideas and determined creative scenarios for production and delivery.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
The Rosie O’Donnell Show
Head Talent Researcher
01.1996 - 06.1996
Job overview
- Researched each guest scheduled to appear on the show and created an extensive report for the on-air host
- Synthesized large volumes of information, identifying key trends and patterns relevant to research objectives.
- Gathered and organized information for research purposes.
Barbara Walters Specials
Senior Production Associate
01.1992 - 01.1996
Job overview
- Collaborated on multi-year interview series featuring prominent global figures.
- Worked closely with Barbara to develop professional skills and industry knowledge.
- Contributed to a small team, enhancing project efficiency and effectiveness.
- Gained mentorship from Barbara, focusing on interview techniques and communication strategies.
ABC (Good Morning America)
Production Associate
01.1991 - 01.1992
Job overview
- I was a full-time freelancer who would support 6 departments when extra help was required, and I also would cover for coworkers when they took vacation time. We would handle breaking news as well as work on long-term field productions/stories
Education
East Stroudsburg UniversityEast Stroudsburg, Pennsylvania
Bachelor of Arts from Speech Communications
05.1992
Skills
- Marketing Strategy
- Media Communications
- Account Management
- High-Impact Presentations
- Campaign Development
- Client Retention & Relations
- Teamwork and collaboration
- Social media
- Event planning
- Sales expertise
- Storytelling
- Effective communication
- Presentation skills
- Content writing
- Lead development
- Team leadership
- Long-term project planning
- Creative direction
- Talent acquisition
- Live events
- Broadcast media
- Creative writing
- Crisis management
- Audience engagement
- Brand strategy
- Film and video production
- Team organization
- Marketing and promotion
- Effective interviewer
Timeline
President
Eleven Communications
01.2012 - Current
Partner
Tallgrass Public Relations
07.2011 - 01.2012
President
The Idea Network
06.2000 - 07.2011
Producer
ABC (The View)
01.1997 - 01.2000
Producer
WBIS (The Morning Show)
12.1996 - 01.1997
Head Talent Researcher
The Rosie O’Donnell Show
01.1996 - 06.1996
Senior Production Associate
Barbara Walters Specials
01.1992 - 01.1996
Production Associate
ABC (Good Morning America)
01.1991 - 01.1992
East Stroudsburg University
Bachelor of Arts from Speech Communications
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