Erin Scheller
Portland,OR
Summary
Revenue-driven marketing professional focused on the development and execution of marketing programs and sales strategies to maximize brand awareness and sales revenue. Over 20 years’ experience B2B marketing, including: adoption of new online marketing tactics and methodologies. Respected leader who can articulate and drive marketing strategies in an ever-changing environment. Ownership of all aspects of both customer and prospect-facing marketing programs including demand generation, awareness, budget and project management. Specialties include: leading; managing; developing people; communication; identification and delivery of high-quality marketing strategies in new environments; Adapting quickly to change.
Overview
11
11
years of professional experience
Work History
Vice President Growth
Bombora
01.2023 - Current
- Generated $9.6m in marketing influenced pipeline for Q1 2024; $1m in originated pipeline
- Aligned sales and marketing expectations and created lead scoring model to improve lead quality across four business units
- Created sophisticated ABX program leveraging mix of programmatic, social, partner and event tactics to support SDR / Sales motion
- Increased content output by 30% with same resources
- Realigned marketing automation system (Hubspot) to evolve with the needs of the business
- Established new lifecycle marketing role to focus on customer growth, retention and satisfaction
- Managed team of 11 individual contributors across SDR, demand, content and customer lifecycle
Vice President Marketing
Deepsurface
04.2022 - 01.2023
- Created demand motion to support sales team of three people driven by automation
- Redesigned and implemented complete website redesign using Wordpress
- Managed events to support OSU cybersecurity program; speaking sessions for the founder at Red Hat
- Achieved increased market share through the development of targeted marketing initiatives
Vice President Marketing, Domestic Payments
Corpay Payment Automation, A Fleetcor Company
09.2020 - 04.2022
- Defined and developed a digital-first strategy implementing sophisticated ABM plan that spanned organizations including five sales channels. Drove sales adoption through trainings and demonstrated results
- Managed launch of new brand that unified four lines of business including product positioning, unified website, messaging framework
- Merged two organizations into one including unification of marketing teams, established systems and processes to align with business growth strategy including migration of marketing automation tools into a single platform
- Managed a growing team responsible for revenue-based demand generation, creative services, PR, operations, and product marketing
- Executive sponsor for Women at the Table resource group to help women gain confidence and develop leadership skills
Sr. Campaign Architect, Electronic Board Systems
Mentor Graphics, A Siemens Business
06.2019 - 08.2020
- Manage budget for demand generation and awareness programs; coordinate with vendors, creative services team and accounting to ensure budget is fully leveraged
- Created Global campaign strategy to support multi-year division initiatives for $120m business unit
- Worked collaboratively with multiple sales and product teams to identify key business goals and develop marketing strategy and associated campaigns to generate market awareness, enable the sales force, and generate leads
- Ensured measurable processes and results to support campaigns and programs
- Managed marketing operations, digital demand generation and creative teams
Manager, Marketing Programs, World Trade; Global Support and Services
Mentor Graphics, A Siemens Business
01.2013 - 06.2019
- Defined and managed worldwide customer-focused programs supporting $400m support business throughout the customer lifecycle including: renewal, retention and paid training programs
- Developed win-back strategy generating $5m in revenue
- Worked with cross-collaborative team (Sales, Support, Marketing and Product) for implementation and execution
- Created requirements automated reports and dashboards to guarantee quantifiable measurement of programs and tactics
- Used these reports to further refine business strategy
- Identified and implemented Marketing Automation system (Salesforce Marketing Cloud) for use by Global Support and Services and World Trade organizations
Education
Bachelor of Science - Journalism -
UNIVERSITY OF OREGON
Eugene, ORSkills
- Revenue Cycle Management
- Leadership & Team Building
- Program strategy
- Process Definition
- Channel Marketing
- Sales Enablement and Training
Timeline
Vice President Growth
Bombora
01.2023 - Current
Vice President Marketing
Deepsurface
04.2022 - 01.2023
Vice President Marketing, Domestic Payments
Corpay Payment Automation, A Fleetcor Company
09.2020 - 04.2022
Sr. Campaign Architect, Electronic Board Systems
Mentor Graphics, A Siemens Business
06.2019 - 08.2020
Manager, Marketing Programs, World Trade; Global Support and Services
Mentor Graphics, A Siemens Business
01.2013 - 06.2019
Bachelor of Science - Journalism -
UNIVERSITY OF OREGON
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