Erin Sewell
Dallas,Texas
Summary
Social Media Specialist with 6 years of experience in crafting engaging content strategies and optimizing campaigns for enhanced brand visibility. Proficient in data analysis and community engagement, consistently driving significant increases in follower numbers and audience interaction. Passionate about leveraging innovative trends to create impactful social media experiences and committed to delivering exceptional results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Specialist
Firehouse Agency
01.2023 - Current
- Responsible for day-to-day social media projects for designated client(s) such as Hooters of America, Lennox, Mary Kay Global, Bimbo Bakehouse, Elevate North Texas
- Supports brand social strategy development, including annual and A-level campaign planning
- Spearhead cutting edge-social media campaigns leveraging emerging trends to boost brand visibility and engagement across platforms like Facebook, Instagram and X
- Leads development B/C level projects, including content calendars and supporting copy, assets, and deck development, while mastering brand tone in copy
- Works closely with Creative, Strategy, and Account teams to align on bigger campaigns and ensure consistency across channels to maintain social brand standards
- Establishes community management guidelines and advises Account team and client teams on response and conversation best practices, including crisis management
- Client-facing and represents Social Team in day-to-day meetings and conversations
- Executes Paid Social campaigns through Meta and Facebook Ads Manager, as well as develop strategy and reporting
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes
- Increased Instagram following over 20% in 6 months for Lennox and increased Hooters Instagram following over 13% in 6 months
Social Media Specialist & Events Coordinator
SCHEELS All Sports
06.2021 - 06.2023
- Develop content plan for The Colony SCHEELS social media platforms including Facebook, and two Instagram pages, utilizing Meta Business Suite
- Worked with Dallas Mavericks, DallasDiscovered, DFWBurbLife, Preston on YouTube, Brianna on YouTube, Nike, Adidas, Schleich Toys, Hutchins BBQ, Steven Rinella
- Create a library of content by shooting with a professional camera and iPhone tools, and editing the content on Adobe Rush and Adobe Lightroom
- Developed and managed Facebook Ad Campaigns to drive followers and engagement to the local SCHEELS Facebook page
- Increased Facebook page follower numbers by over 56% in two years, and Instagram follower numbers by over 176%
- Assisted with photoshoots and video shoots by strategically planning outfits, selecting models and location, and editing final product together in post
- Assisted with Event Management, including selecting prize packages, liability forms for guests, event setup, and capturing content during events
- Implemented data-driven social media strategies, resulting in substantial follower growth and increased brand visibility for SCHEELS
- Worked with local Dallas influencers, brands and potential partners by reaching out and developing giveaways on social, establishing partnerships and collaborations on social media
Freelance Social Media Specialist
FearWorm Hauntvertising
01.2019 - 01.2021
- Wrote caption copy for over 15 haunted houses' social media pages for Instagram and Facebook
- Designed and created images using Canva to each social media post
- Community Management for social media posts on Facebook and Instagram for 4 clients during haunt season for haunted attractions and haunted-themed events
- Assist with photo shoots inside the haunted house to gather content for social media
- Partnered with creative teams to develop compelling, on-brand social media content that resonated with horror enthusiasts and thrill-seekers
- Managed multiple social media accounts with meticulous attention to brand voice, posting consistency, and audience engagement across platforms
- Pioneered character takeovers on social media, boosting engagement and creating unique experiences for haunted house enthusiasts
- Utilized platforms like HeyOrca and Onlypult to streamline task management and ensure timely, client-approved content posting
Education
BACHELOR'S DEGREE - MASS COMMUNICATION AND ADVERTISING, Media Studies, Studies of Popular Culture
Texas State University
San Marcos, Texas05.2019
Skills
- Brand Messaging
- Strategic Content Planning
- Crisis Management
- Community Engagement
- Campaign Optimization
- Content Production
- Paid Social
- Influencer Outreach
- Event Coordination
- Video and Image Editing
Certification
Meta Certified Community Manager, 09/01/24
Timeline
Social Media Specialist
Firehouse Agency
01.2023 - Current
Social Media Specialist & Events Coordinator
SCHEELS All Sports
06.2021 - 06.2023
Freelance Social Media Specialist
FearWorm Hauntvertising
01.2019 - 01.2021
BACHELOR'S DEGREE - MASS COMMUNICATION AND ADVERTISING, Media Studies, Studies of Popular Culture
Texas State University
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