Erin Shaw

• Manage day-to-day business of product development by partnering with cross functional teams on design, engineering, costs and content development for baby box toy portfolio
• Partner with sales and marketing teams to develop product selling stories and communication strategies
• Partner with Senior Category Manager to plan and develop future product development to drive category growth
• Identify process improvement opportunities and partner with team leads to create, implement and drive adoption for maximum efficiency

• Manage creative requests across 3 brands by partnering with brand managers to prioritize, establish timelines, and anticipate content needs
• Identify and solve for operational opportunities from processes to tools and programs used for managing content and timelines
• Establish and share out end-to-end processes for each function of the content team with internal partners in the organization to promote communication, strengthen relationships and manage expectations

• Partner with marketing and social media agencies for content creation and manage deliverable timeline
• Partner with interior design firm and field project manager to ensure accurate design execution
• Create and implement processes to streamline key components of residential development

Restaurant Communications

• Consult with project lead on field and internal communication around resources, platform updates and new functionalities for 2 online platforms that support social media publishing and digital asset management/creation for 2000+ restaurants
• Assist project lead with day-to-day relationship with platform vendors and identify areas of opportunity (resources and KPIs)
• Reinforce strategy and best practices with local franchise operators and marketing directors

Restaurant Marketing Strategy

• Recommend systems, process, communication and goals to promote efficiency for 2018 prototype (50 participating franchise operators)
• Provide feedback and support adjustments to maximize efforts during prototype (surveys, in-restaurant visits, and restaurant sales data)

Integrated Media

• Manage agency relations and day-to-day responsibilities of the 1000+ member Mom Panel
• Consult with project lead to determine to influence national campaign efforts with the Mom Panel
• Collaborate with other teams and departments to leverage the Mom Panel, including focus group experiences, and cross functional content creation

Brand Strategy

• Evaluate existing materials with newly –launched Chick-fil-A brand system ((internal communications, training content and brand/culture videos)
• Recommend content plans to communicate/educate on the new brand system to restaurant marketing directors and Operators (approximately 2000 franchise Operators)

Message Strategy &Integration

• Develop proposals and execute new processes for marketing department needs, resulting in increased efficiency for planning partners and contributors
• Consult and collaborate on process and rollout of new communication and content platforms for the marketing department

• Work with the Operator to create marketing plans resulting in continuous month to month 12%+ sales increase
• Consult with Operator to make improvements on recurring partnerships, processes and events
• Manage 2 restaurant social media accounts, resulting in increased online followers/engagement
• Strengthen community relationships through increased engagements and even partnerships