Erin Stratton

Created a consistent design experience across all touchpoints designed online and offline marketing campaigns, landing pages, web UI/UX, animations, growth design, and presentation decks as the sole designer at this SaaS/data company.

• Ensured brand consistency and established a consistent look and feel by expanding the brand guidelines, evolving consistent visual language, defining a design system, and designing template libraries
• Redesigned homepage UI/UX in collaboration with the VP of Marketing, developing 3 new content sections, 2 new design system modules, and 33 illustrations, resulting in a 350% increase in scroll depth
• Developed web, digital, and print design content to support 6 distinct buyer groups and 2 products
• Improved conversion of 24 landing pages by an average of 53% over one run of A/B tests by collaborating on copy and design changes with the Director of Demand Generation
• Optimized website and blog by reviewing and rewriting code, conducting page-by-page Lighthouse testing and implementing all fixes, and repairing 9000+ link, code, and image errors identified by Screaming Frog, Google Search Console, and Hubspot
• Created social media animations, graphics, and templates that enabled our Community Manager to regularly generate content for her group, growing from 0 to over 1000 in 4 months, while regularly setting new engagement records on posts
• Launched the new partner program over the course of 4 months by designing 40+ partner landing pages and a partner collateral library with 12 ready-to-use marketing assets with the Director of Partnerships
• Generated a new 40-slide deck that outlined our freshly revamped brand platform with less than 30 hours’ notice for an emergency, last-minute speaking event substitution, which garnered rave reviews, a podcast appearance, and 41% conversion to trial
• Achieved a 100% on-time project completion record by project managing and prioritizing all design projects, from conception to delivery, coordinating efforts with the coding team across time zones to implement designs and motion into the websites, and managing timeline expectations and all communications with stakeholders

Clients included B2B companies in SaaS, tech, engineering, financial, HR, coaching, and law, and B2C companies in EdTech, health and wellness, mental health, real estate, beauty, personal growth, clothing, pet, and other verticals.

• Crafted brand strategy, vision, brand storytelling, brand design, web design, motion design, and marketing collateral for 240+ businesses
• Focused on generating results - like the brand, logo design, and website UI/UX for a career consultant, which produced a 4000% ROI within 72 hours of going live
• Executed user interface design and user experience for 140+ websites with HTML, CSS, and content management systems like Wordpress, from wireframe to mockup, prototype to launch. Ran growth experiments, user tests, and A/B tests on landing pages, websites and email signup pages to improve conversion rates, decrease bounce rates, and reduce churn. Taught entrepreneurs how to optimize their websites for search engines and write effective copy
• Designed 40+ infoproducts and all associated marketing. End-to-end design services for infoproducts, providing brand, website, landing page, email marketing, and the design of ebooks, fillable PDF workbooks, presentation templates, illustrations, and infographics
• Designed 12 books in print and Kindle format, including 5 best sellers. Created covers, interior layout, interior illustrations, and all associated marketing materials (sales pages, one sheets, infographics, swag, bookmarks, email marketing, speaker sheets, PR packages, and PowerPoint decks)
• Designed 30+ live events, creating sales materials and all designs to support the workshop, including brand, websites, sales pages, email marketing, signage, wayfinding, forms, brochures, swag, uniforms, handouts, workbooks, PowerPoint decks, and room decor
• Attended 6 events as Brand Manager, dressing the room, directing photographers, and facilitating creative workshops
• Developed limitless patience working with small business owners and authors
• One book project required 9 rounds of copyediting revisions, because seeing the design was all part of her writing process (I edited the 300 manuscript with a smile of satisfaction, knowing that the client was getting her message perfected.)
• Led an international team of 4: writing creative briefs, optimizing results, guiding processes, streamlining project workflow, delegating creative resources/responsibilities, reviewing and tracking projects, maximizing cost efficiency, and minimizing budgets

Upheld brand standards and executed multi-channel print, digital, and web at this community college to create accessible (PDF/WCAG) materials to attract prospective students

• Collaborated with a 3-person Marketing Team on a campaign exceeding quarterly targets by 32%. Campaign designs included 2 billboards, commercials, print advertising, HTML 5 ads, social media, and direct mail
• Engineered UX prototypes, wireframes and conducted 20 user tests of a new section of the website, ultimately adding 14 pages to the institutional website to help students choose their major
• Created designs for 4 special events for Foundation donors and designed coordinating invitations, programs, event signage, and presentation design
• Designed 2 40-page magazines that were each mailed to 10,000 alumni and supporters. Worked with the Marketing Manager, Photographer, and interns to source materials. Organized group critiques and revised designs to improve the final product. Coordinated print estimates, press checks, and mailing list verification
• Orchestrated multi-channel marketing campaign designs for 12 shows at the Performing Arts Center (PAC). Worked with the PAC Director to gather all information for shows, and then created multiple concepts for poster and social media art for each show. Kept costs down by bringing poster production in-house
• Accelerated delivery speed of multi-page publications such as course catalogs by 50% by refining internal processes, documenting visual systems, and liaising with internal stakeholders, creative agencies, and vendors to expedite production

Clarified the brand strategy, planned marketing strategy, and positioned this company as a leader in IoT/SaaS.

• Designed visual language and executed visual design strategy for all internal and external marketing efforts. Heightened awareness and demand through consistent website UI/UX, app graphics, and copywriting.
• Designed consistent brand identity, brand experience, iconography, marketing materials, persuasive copy, and packaging design that were informed by corporate goals and addressed multiple buyer groups.
  Implemented brand hierarchy and executed initial visual design strategy within the first 6 months. The launch consisted of a launch pad website, new messaging, cleaning and relaunching social media presence, sales sheets, trade show booth, and slide decks within the first 3 months.
  Engaged customers with multi-channel marketing materials for product launches, including 10+ landing pages, print collateral, long-form reports, case studies, demo video, animated infographics, GIFs, social media content, and reports.
• Coordinated all people and resources for 14 trade show expos and designed 4 visually appealing booths, 18 product sheets, structures, dozens of sales decks, and follow-up email campaigns to increase visibility.
• Created product explainer videos using Prezi and Adobe After Effects. Scripted, animated, and recorded/edited the voiceover. Iterated on this 5+ times over the course of 18 months to improve customer engagement, based on data gathered from users at trade shows.
• Translated intricate tech concepts into simple, unique brand illustrations for marketing materials and animations. Iterated with the CEO and user feedback and ultimately created versions that are still being used today to explain the product.
• Enhanced pitch deck presentation design, which significantly aided successful start-up funding acquisition.
• Worked with the Industrial Designer to create product labeling that met industry standards and increased brand awareness. Innovated with the Product Team to create appealing, low-cost package designs and point-of-purchase displays to launch products.

Ideated and implemented brand positioning transition, environment, and marketing strategy for this B2B security company after they purchased the MacSuperstore

• Introduced new customers to the parent brand in print ads, email campaigns, and a direct mail series, and hosted an in-store VIP preview event for past customers before the grand opening
• Implemented brand design on uniforms, store signs, vehicle wraps, and digital footprint management (Yelp, Google My Business, local directories) to support a smooth brand experience during the transition
• Developed 12 icons to represent service offerings, and used these icons throughout interior retail signage, posters, and trade show materials
• Redesigned responsive website UI/UX, improving search presence and enabling mobile browsing
• Enlivened brand presence with video, animation, and commercials
• Established social media presence, growing Facebook following from less than 100 to 1400.

Brand positioning, brand design, and marketing strategy for this computer sales and service store, adding value in preparation for sale of the business

• Adhered to strict brand guidelines as an Apple brand partner
• Grew email list by 20% while creating direct sales results in-store, often selling out of specials within 2 days
• Managed visual merchandising of store environment, wayfinding, posters, sale signage, and service menus
• Executed day-to-day marketing and design like weekly advertising, social media, and digital footprint management (Yelp, Google My Business, local directories).