Erin E. Thorne
Kansas City ,MO
Summary
Proven Account Executive with a track record of driving over $20M in annual sales at Ferrara Candy Company. Expert in P&L management and strategic planning, I excel in cross-functional collaboration and customer relationship management, ensuring growth and market impact. Skilled in contract negotiation and data analysis, my leadership has consistently exceeded growth objectives.
Overview
8
8
years of professional experience
Work History
Account Executive
Ferrara Candy Company
Kansas City , MO
06.2021 - Current
- Managed direct relationships with three Key Grocery Accounts, with the support of a broker account team to drive over $20M in annual sales.
- Developed and led annual merchandising and promotional strategies for Everyday and Seasonal programs, leveraging IRI data and internal insights to maximize market impact.
- Managed and optimized each customer's P&L and trade fund allocation, ensuring efficient spending while exceeding company growth objectives.
- Partnered with cross-functional teams—including finance, marketing, category leadership, and supply chain team—to identify and capitalize on growth opportunities.
- Successfully negotiated supplier agreements to secure essential promotional initiatives and drive key brand visibility.
- Developed retail incentive programs to support Brand teams' 'Big Bet' initiatives.
- Attended trade shows and conferences, showcasing innovations and annual programs.
Customer Sales Executive
THE HERSHEY COMPANY
Spokane, WA
08.2020 - Current
- Managed three Food Distributor Accounts, accounting for +$17M in annual sales.
- Developed and led annual merchandising and promotional strategies for Everyday and Seasonal programs, leveraging IRI data and internal insights to maximize market impact.
- Managed and optimized each customer's P&L and trade fund allocation, ensuring efficient spending while exceeding company growth objectives.
- Partnered with cross-functional teams—including finance, marketing, category leadership, and supply chain team—to identify and capitalize on growth opportunities.
- Trained and developed new and existing Retail Sales Representatives in the Seattle District, enhancing team capabilities and performance.
- Active participant in the "Women in Sales" Business Resource Group
Retail Sales Representative
Overland Park, KS
11.2018 - 08.2020
- Responsible for 26 Large Format stores, accounting for +$3.5M in annual sales.
- Established and maintained consultative business relationships with customer Key Decision Makers at all levels.
- Negotiate space to sales by leveraging sales data and initiatives with each individual Hy-Vee customer.
- Onboarded and trained 8 new Retail Sales Representatives in the Kansas City District, accelerating team readiness and productivity.
- Executed forward-selling strategies and coordinated sales plans to drive incremental growth.
Territory Sales Representative
SCRIPTPRO
Mission, KS
01.2018 - 09.2018
- Developed and managed 5 key accounts, generating over $768K in annual sales.
- Optimized a sales pipeline valued at $2.3M to enhance revenue potential.
- Achieved an average deal size of $138K, accompanied by a $6,800 annual service contract.
- Traveled 50% travel within the West Coast territory, making 20-25 cold calls to showcase ScriptPro's products and expand market reach.
Pharmacy Solutions Consultant
Mission, KS
02.2017 - 12.2017
- Mentored and trained new Inside Sales Representatives in daily training and activity development.
- Collaborated with the marketing team on email campaigns, trade show materials, and target market strategies, leveraging Salesforce CRM for data-driven insights.
- Generated 35 leads, with 15 advancing to contract, contributing over $1.2M in sales revenue.
- Independently developed and closed 2 accounts, generating over $250K in sales without external management support.
- Conducted 40-60 daily calls to prospects and existing customers, providing consultative guidance on ScriptPro's robotic dispensing solutions.
- Advanced from Pharmacy Solutions Consultant to Territory Sales Representative.
Education
Bachelor of Arts - Business Marketing
Pittsburg State University
01.2015
Skills
- P&L Management
- C-Level Presentations
- Data Analysis and Insight Generation
- Results-driven approach
- Cross-Functional Collaboration
- Adaptable and coachable
- Team-oriented leadership
- Strategic Planning and Execution
- Contract Negotiation
- Fact-Based Selling
- Customer Relationship Management (CRM)
Timeline
Account Executive
Ferrara Candy Company
06.2021 - Current
Customer Sales Executive
THE HERSHEY COMPANY
08.2020 - Current
Retail Sales Representative
11.2018 - 08.2020
Territory Sales Representative
SCRIPTPRO
01.2018 - 09.2018
Pharmacy Solutions Consultant
02.2017 - 12.2017
Bachelor of Arts - Business Marketing
Pittsburg State University
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