Erin Wasden
Hermosa Beach,CA
Summary
Talented and experienced Field Marketing Manager with over 7 years in the cannabis industry and a demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Plus a clear understanding of sales, resolving problems, improving customer satisfaction and providing product knowledge while increasing profits.
Overview
26
26
years of professional experience
Work History
Field Marketing Manager
Jetty Extracts
Oakland, CA
06.2021 - 03.2023
- Hired, trained and directed field teams and drove field marketing campaigns to meet established goals.
- Developed innovative strategies to increase brand awareness.
- Evaluated performance metrics and identified areas of improvement for future campaigns.
- Coordinated with vendors for timely delivery of products or services at promotional events.
- Prepared marketing campaign budgets with finance personnel.
- Managed sales staff and 100 franchises and created customized field marketing plans for each location.
- Collaborated with cross-functional teams such as sales, advertising, and product development.
- Ensured compliance with local laws while conducting marketing activities.
- Managed budgeting and forecasting activities related to field marketing initiatives.
- Delivered marketing strategy updates to upper-level management.
- Supervised creation of marketing materials and collateral.
- Organized promotional events and campaigns in various locations.
- Recommended policy changes to improve marketing tactics and strategies.
- Implemented creative ideas to engage customers during promotional events.
- Created content for marketing materials such as brochures, flyers, and posters.
- Monitored competitor activities to stay ahead in the competitive landscape.
- Collaborated with other departments to coordinate strategic marketing activities.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
SoCal Sales Manager
Humboldt Apothecary
L.A., CA
05.2020 - 06.2021
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
- Resolved customer issues quickly and managed over 100+ accounts to increase sales and meet quotas.
- Increased revenue by 53% working closely with KSS Sales Team and key accounts.
- Accomplished sales goals and boosted revenue through product knowledge and customer relationship management.
- Aggressively pursued competitive accounts by differentiating company from competitors.
- Provide sales support to multiple accounts and the SoCal KSS Team.
- Create sales promotions at all active accounts to increase revenue.
Southern California Brand Manager
Joiant CBD/THC Blended Prerolls
San Francisco, CA
12.2019 - 05.2020
- Upsold and closed customer sales by driving product benefits around client needs and increased revenue from $300.00 a week to $1900.00 in 3 months.
- Resolved all issues efficiently and enhanced customer satisfaction in 27 accounts with in 3 months.
- Visited customer locations to evaluate requirements, demonstrate offerings and propose strategic solutions for diverse needs.
- Resolved account problems, improved operations and provided exceptional client support.
- Increased customer satisfaction and sales by resolving relationship issues.
- Led educational training seminars and product demonstrations.
- Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral.
- Developed and implemented sales strategies to increase revenue.
- Conducted on-site product demonstrations to highlight features, answer customer questions and redirect concerns toward positive aspects.
- Researched potential clients and markets to prepare for appointments.
- Set up appointments with potential and current customers to promote new products and services.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
Customer Experience Manager/Product Developer
Blue Distro
L.A., CA
11.2018 - 08.2019
- Assisted customers by listening closely, finding solutions to problems and making recommendations based on extensive product knowledge
- Collaborated with sales team members to stay current on inventory levels, complete accurate orders and resolve item issues
- Communicated with vendors regarding back order availability, future inventory and special orders
- Generate inside sales
- Product development, packaging
- Supervised total department call volume of 20/40 per day
Lead Brand Ambassador
Kiva Confections
L.A., CA
09.2016 - 11.2018
Distro, productive relationships with dispensaries and their staff Upsell the Kiva brand and partner brands to consumers Design and purchase marketing materials and brand apparel Developed team communications and information for quarterly sales meetings Organized and stocked merchandise to keep necessary levels for sales demand Worked with Store Managers/Buyers to resolve product sales problems, improve operations and provide exceptional customer service Snapped professional quality photographs to use on social media channels for promotional campaigns Successful experience organizing special events and promotions
West Coast Sales And Merchandiser
Chantelle Lingerie
L.A., CA
07.1997 - 07.1999
- Established strong vendor relationships to maintain and support business.
- Organized on-site trainings to educate management and sales staff on benefits and care of product lines.
- Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions.
- Completed seasonal windows, dressed mannequins and arranged in-store displays to showcase available products.
- Worked with managers and advertising directors to optimize promotions.
- Developed and implemented creative promotional strategies,
- Merchandised new stock to appeal to customers, grab attention and drive sales.
Education
Associate of Arts - Visual Merchandising/Interior Design
F.I.D.M.
L.A., CASkills
- Brand Development
- Creative and Innovative
- Retail Marketing
- Brand Positioning
- Seasonal Campaign Development
- Strategic Marketing
- Product Promotions
- Brand-Building Strategies
- Event Planning
- Organization
References
References available upon request.
Timeline
Field Marketing Manager
Jetty Extracts
06.2021 - 03.2023
SoCal Sales Manager
Humboldt Apothecary
05.2020 - 06.2021
Southern California Brand Manager
Joiant CBD/THC Blended Prerolls
12.2019 - 05.2020
Customer Experience Manager/Product Developer
Blue Distro
11.2018 - 08.2019
Lead Brand Ambassador
Kiva Confections
09.2016 - 11.2018
West Coast Sales And Merchandiser
Chantelle Lingerie
07.1997 - 07.1999
Associate of Arts - Visual Merchandising/Interior Design
F.I.D.M.
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