Erin Watson
San Diego,CA
Summary
Experienced Collaborative Key Account Manager with a proven track record of success in building strong relationships, negotiating effectively, and generating new business within assigned accounts. Possessing strong analytical and quantitative skills, as well as a keen attention to detail, I excel in identifying opportunities and delivering results. Self-motivated, driven, and adaptable, I consistently exceed goals. Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
14
14
years of professional experience
Work History
Key Accounts Manager
Pura Vida Bracelets
2018.05 - Current
- Established and nurtured key account business relationships with Amazon, Nordstrom, Scheels, Tillys, Follett College Bookstores, and Kohl's, representing 25% of the total wholesale business
- Moved over 500,000 units of dead inventory in under 6 months through expansion to off-price channels
- Closed initial 25 door test with Kohl's and grew business to $1.7M across 1,170 locations and Kohls.com in 4 months
- Won Scheels' business at 10 locations and expanded to all doors with multiple POP displays in each location, representing a yearly business of over $1M
- Diversified business to travel accounts such as Carnival cruise ships and Hudson airport stores, closing over $1.5M in additional revenue within the first year
- Built relationship with exclusive Amazon partner to help generate $1.2M annually.
National Sales Manager
Pura Vida Bracelets
2010.09 - Current
- Hired as first employee when brand was founded in 2010
- Created wholesale business structure and grew to 2,500 accounts spanning across specialty, big box, travel, and off price retailers
- Grew the wholesale business to $35M in revenue
- Built brand with founders from a single product offering to an international business operating e-commerce, wholesale, and retail channels to $120M
- Designed POP display from first iteration holding 80 units with a $500 retail value to 4 tailorable offerings holding 400 to 2,000 units with a retail value of $1,200 to $7,500
- Diversified wholesale strategy, expanding from small boutiques and surf shops to specialty, department stores, and off-price locations
- Supported brand through sale to public company in 2019 for $130M
- Implemented wholesale channel-wide marketing and social media campaigns, driving increased sell through rate within accounts
- Selected trade shows to drive brand expansion and coordinated presence at 15 trade shows annually, including design, booth setup, and travel coordination for wholesale team.
Education
Bachelor of Arts - Business
Cal State Northridge
Northridge, CA08.2006
Skills
Persistent, determined, and goal orientated to achieve sales targets
- Negotiation and communication to maintain and build customer relationships
- Retail & ERP Systems - Full Circle, EDI, Repspark, D365, PowerBI
- Data-driven decision-making
- Technical understanding
- Relationship Management
- CRM proficiency
- Pipeline Development
- Contract Negotiation
- Territory Growth
- Account Acquisition
- Client Relationship Building
- Key Account Management
- Sales Lifecycle Management
- Relationship selling
- Business Development
- Account Retention
- Revenue Generation
Timeline
Key Accounts Manager
Pura Vida Bracelets
2018.05 - Current
National Sales Manager
Pura Vida Bracelets
2010.09 - Current
Bachelor of Arts - Business
Cal State Northridge
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