Erin Wondra
Summary
Seasoned Business Director with a strong record of driving strategic growth and enhancing client relationships. Expertise in budget management and operational efficiency, with a focus on fostering team collaboration and mentoring. Leadership consistently elevates client satisfaction and retention, contributing to sustainable business success.
Overview
18
18
years of professional experience
Work History
US Business Director
The Frameworks
05.2023 - Current
- Directed strategic vision for growth of key clients, including UST, Adobe, and Bloomberg.
- Managed team members to cultivate professional development and enhance collaboration.
- Established and nurtured client relationships to ensure satisfaction and retention.
- Implemented strategic initiatives to improve business performance and operational efficiency.
- Oversaw budget allocation and resource management across multiple projects.
- Mentored junior staff to promote cohesion and accelerate skill development.
VP Account Director
Archer
11.2022 - 05.2023
- Developed strategic vision to drive growth in Archer’s agriculture division.
- Managed team members, fostering professional development and collaboration.
- Established and maintained strong client relationships to ensure satisfaction and loyalty.
Account Director
Shinebox
11.2022 - 05.2023
- Spearheaded strategic vision for Boston Scientific's multiple divisions, driving substantial growth.
- Crafted strategic account plans tailored to align seamlessly with client requirements.
- Directed cross-functional teams in delivering integrated, client-focused solutions.
- Analyzed market trends to pinpoint lucrative growth opportunities for clients.
Account Director
Martin Williams
10.2017 - 11.2022
- Developed strategic vision and growth initiatives for clients including Syngenta and Kubota.
- Nurtured and maintained robust client relationships to enhance satisfaction and retention.
- Managed budgets, project planning, and daily operations to ensure team accountability.
- Collaborated with internal and external teams to design multi-channel marketing plans.
- Led team members in professional development to foster a collaborative environment.
- Implemented advertising strategies that significantly increased client growth metrics.
- Created and reported on sales campaign performance to elevate brand awareness.
- Established and enforced sales targets to drive overall team success.
Marketing Manager
Tena Companies
09.2015 - 10.2017
- Developed brand vision and strategy to enhance legacy products and market placement.
- Created comprehensive brand architecture, positioning, and multi-channel messaging platforms.
- Executed digital presence across multiple social platforms, improving engagement and visibility.
- Introduced SEO and SEM strategies to boost site traffic and brand awareness.
- Managed TENA’s blog with a structured content calendar to maintain audience interest.
- Restructured and redesigned website to improve user experience and accessibility.
- Utilized various analytics tools to measure campaign effectiveness and inform decisions.
- Led competitive analysis initiatives to monitor industry trends and optimize strategic executions.
Account Supervisor
McCann New York
03.2014 - 09.2015
- Directed strategic vision and future for multiple General Mills cereal brands, including Chex and Cocoa Puffs.
- Established and nurtured client relationships to enhance collaboration with General Mills.
- Managed project budgets, planning, and daily operations while ensuring team accountability.
- Developed multi-channel plans by partnering with internal and external teams to meet client needs.
- Led competitive analysis to monitor category competitors and support strategic messaging initiatives.
Account Manager
Digitaria, a JWT Company
08.2012 - 02.2014
- Established and nurtured relationships with United Healthcare clients to enhance satisfaction.
- Developed and maintained digital strategy for multiple divisions of United Healthcare’s website.
- Created project teams leveraging Digitaria’s expertise to address client needs effectively.
- Managed Statements of Work, tracked budgets, and executed project planning for optimal outcomes.
Account & Sales Coordinator
Trulia.com
08.2011 - 08.2012
- Created strategic media proposals and sales presentations to drive client engagement.
- Monitored potential client social outlets and industry news for informed brand recommendations.
- Served as primary liaison for clients on all completed and ongoing media campaigns.
- Managed customer inquiries to facilitate efficient interdepartmental communication.
Marketing & Sales Coordinator
Internet Broadcasting
02.2010 - 01.2011
- Administered multi-million dollar cross-platform campaigns for national clients from pre-sales through production.
- Organized cross-functional teams across design, copywriting, ad trafficking, and TV production.
- Developed comprehensive work plans and timelines to ensure project alignment.
- Scheduled media placements to optimize campaign reach and effectiveness.
- Reviewed accounts, inventory, and budget reports to maintain financial oversight.
Communications Coordinator
Staywell Health Management
01.2008 - 02.2010
Education
Bachelor of Science - Advertising
The Art Institutes International Minnesota
Minneapolis, MNSkills
- Budget and project management
- Sales forecasting and business development
- Operational efficiency and process improvement
- Marketing and branding expertise
- Integrated marketing communications
- Digital marketing strategy
- Brand development and management
- Relationship management
- Client relationship management
- Cross-functional collaboration
- Team leadership
- Negotiation and partnership development
- International business acumen
- Strategic planning
References
References available upon request.
Timeline
US Business Director
The Frameworks
05.2023 - Current
VP Account Director
Archer
11.2022 - 05.2023
Account Director
Shinebox
11.2022 - 05.2023
Account Director
Martin Williams
10.2017 - 11.2022
Marketing Manager
Tena Companies
09.2015 - 10.2017
Account Supervisor
McCann New York
03.2014 - 09.2015
Account Manager
Digitaria, a JWT Company
08.2012 - 02.2014
Account & Sales Coordinator
Trulia.com
08.2011 - 08.2012
Marketing & Sales Coordinator
Internet Broadcasting
02.2010 - 01.2011
Communications Coordinator
Staywell Health Management
01.2008 - 02.2010
Bachelor of Science - Advertising
The Art Institutes International Minnesota
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