Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
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Erin Zwirn

Watertown,MA

Summary

Experienced Public Relations Strategist with 15+ years of expertise in developing and leading high-impact communication strategies for the tech industry. Skillfully merges creativity with strategic acumen to enhance brand narratives and visibility. Excels at clarifying complex information into clear, impactful communications, significantly boosting media engagement and brand recognition through innovative leadership.

Overview

18
18
years of professional experience

Work History

Vice President, Public Relations

Scratch Marketing and Media
03.2023 - 01.2024
  • Spearheaded data-driven PR campaigns for B2B tech giants, boosting product visibility and market share by 30% through targeted announcements and dynamic media relations
  • Guided team to craft influential press releases and articles, elevating corporate narrative and achieving 40% increase in media pick-up rates, enhancing product communication effectiveness
  • Cultivated strategic partnerships with major tech and business media outlets, resulting in 50% boost in brand exposure and securing prime positioning in industry-leading publications.

Director of Strategic Communications

Lumavate
01.2022 - 12.2022
  • Led transformative external communication strategies for SaaS Martech startup, resulting in 35% increase in user engagement and conversion through compelling product storytelling
  • Amplified media and community engagement by 50% via innovative content campaigns that leveraged cutting-edge digital platforms, significantly enhancing online presence and interaction
  • Engineered cross-departmental collaboration to craft compelling narratives for enterprise clients, boosting customer acquisition by 25% and strengthening stakeholder relations through strategic storytelling.

Senior Public Relations Manager (Contract Role)

Pegasystems
01.2020 - 01.2021
  • Orchestrated global communications across financial and healthcare sectors, aligning PR efforts with product launches and partnerships to yield 20% increase in market penetration
  • Achieved 47% increase in key message penetration by leveraging strategic media placements and integrating multifaceted public relations tactics, targeting key demographic segments
  • Developed and executed revamped PR framework, enhancing media engagement and seamlessly integrating with sales and client services, which boosted operational synergy and efficiency by 50%

Vice President

MSL (formerly Schwartz Communications/Schwartz MSL)
01.2018 - 01.2020
  • Led strategic B2B technology PR campaigns that elevated product visibility and media engagement for top clients like Astellas Pharma and IBM Watson
  • Drove 20% increase in client revenue by implementing targeted PR strategies with meticulously planned pitches and strategic media placements
  • Guided executive teams through critical business transformations and crisis management, reducing transition times by 30% and effectively mitigating crisis impacts
  • Key contributor to generating over $1.5M in new revenue through innovative campaign ideas and strategic client engagement.

Account Executive - Account Director

Schwartz Communications/MSL
01.2006 - 01.2018
  • Climbed ranks from Account Executive to Account Director, demonstrating robust capability to boost client success and brand visibility
  • Developed and implemented comprehensive media strategies, both earned and owned, boosting product visibility for high-profile clients such as GE Healthcare and Takeda Oncology by up to 40% through targeted product launches and campaigns
  • Crafted influential speaking engagements and award nominations that secured multiple prestigious industry awards and enhanced client reputations among top-tier industry organizations
  • Orchestrated strategic media placements that increased client exposure by over 50% in top publications like Bloomberg and TechCrunch, significantly enhancing brand awareness and market positioning.

Education

Bachelor of Arts - Communications

University of Southern Maine
Portland, ME

Skills

    • Customer, Partner, Product Communications
    • Messaging and Positioning Development
    • Analyst Relations
    • Issues and Crisis Management
    • Cross functional Content Development
    • Storytelling and Media Relations
      • Global PR Agency Partner Management
      • Investor Relations, Financial Communications
      • Communications Planning/Editorial Strategy
      • Executive Communications
      • Measurement and SOV Reporting

Affiliations

Public Relations Society of America (PRSA) – National and Boston, MA Chapters

Timeline

Vice President, Public Relations

Scratch Marketing and Media
03.2023 - 01.2024

Director of Strategic Communications

Lumavate
01.2022 - 12.2022

Senior Public Relations Manager (Contract Role)

Pegasystems
01.2020 - 01.2021

Vice President

MSL (formerly Schwartz Communications/Schwartz MSL)
01.2018 - 01.2020

Account Executive - Account Director

Schwartz Communications/MSL
01.2006 - 01.2018

Bachelor of Arts - Communications

University of Southern Maine

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Erin Zwirn