Erina Adjei-Baffour
The Bronx,NY
Summary
Versatile and results-driven professional with a strong foundation in education. Proven as a Social Media Manager and content creator. Excellent communication and organizational skills instrumental in leveraging storytelling expertise for crafting impactful digital marketing strategies. Currently responsible for managing social media for Summer Discovery, creating and executing dynamic content that drives engagement and aligns with organizational goals. Also, entrepreneurial leader of 365binge, a thriving platform dedicated to TV and movie reviews. Showcasing passion for building online communities and producing high-quality multimedia content. Skills in analytics, creative direction, and cross-platform strategies consistently deliver measurable results in fast-paced, mission-driven environments.
Overview
6
6
years of professional experience
Work History
Content Creator/Social Media Manager
365 Binge
03.2020 - Current
- Created engaging social media content for Instagram and TikTok platforms
- Collaborated with brands to develop captivating content that drove increased engagement
- Grew audience to over 200,000 followers through strategic content selection
- Utilized diverse visual elements to enhance audience engagement
- Edited and improved content from various contributors to enhance quality
- Conducted research, interviews, and attended events to enrich content production
- Produced insightful columns, editorials, and reviews on various topics
- Crafted knowledgeable reviews of literary, cinematic, and artistic works
- Demonstrated authority in TV and movie culture through curated content on social media platforms
- Worked with prominent networks and brands to create content aligned with their targeted audiences and upcoming titles
Social Media Manager
Summer Discovery
10.2023 - 01.2025
- Conceptualized, developed, and executed dynamic content strategies across paid and organic social media channels, driving engagement and awareness for Summer Discovery’s pre-college programs.
- Designed and produced high-impact multimedia content, including videos, graphics, and digital campaigns, leveraging tools such as CapCut, Adobe Creative Suite, Canva, and Premiere Pro.
- Spearheaded the implementation of social media calendars, ensuring timely delivery of optimized content across platforms such as Instagram, TikTok, Facebook, and YouTube.
- Monitored and analyzed engagement data, providing actionable insights through comprehensive performance reports to inform and refine content strategies. That led to growth margins of over 106% YTD.
- Conducted research on social media and digital marketing trends to continuously innovate and align strategies with audience preferences and platform developments.
- Supported cross-functional initiatives, including student recruitment campaigns and brand storytelling, to amplify Summer Discovery’s mission and connect with target audiences effectively.
Lead Teacher
Brilla Pax Elementary School
08.2022 - 07.2023
- Developed comprehensive classroom plans integrating standards-based and content objectives, employing diverse instructional strategies, and conducting regular student progress evaluations
- Customized general education curriculum for special-needs students, employing varied instructional techniques and technologies
- Facilitated IEP meetings, collaborating on SMART goal creation and tracking student progress toward IEP goals using SEIS Programming
- Utilized data analysis to create actionable teaching plans and integrated educational programs like iReady, Zearn, Amplify, RAZ Kids, and myON to support student instruction
- Provided individual and group instruction to up to 32 students across subjects
- Engaged in professional development activities including Quarterly Learning Walks, classroom observations, and mentorship of novice staff
- Supported the implementation of Blended Learning programs and trained staff on tools such as iReady Diagnostic and NWEA MAP Growth data interpretation
- Facilitated staff use of RAZ-Kids and myON to enhance close reading skills and independent reading
Lead Teacher
Success Academy
06.2019 - 06.2022
- Developed comprehensive classroom plans integrating standards-based and content objectives, employing diverse instructional strategies, and conducting regular student progress evaluations
- Customized general education curriculum for special-needs students, employing varied instructional techniques and technologies
- Facilitated IEP meetings, collaborating on SMART goal creation and tracking student progress toward IEP goals using SEIS Programming
- Utilized data analysis to create actionable teaching plans and integrated educational programs like iReady, and Amplify to support student instruction
- Provided individual and group instruction to up to 32 students across subjects
- Engaged in professional development activities including Quarterly Learning Walks, classroom observations, and mentorship of novice staff
- Supported the implementation of Blended Learning programs and trained staff on tools such as iReady Diagnostic and Amplify data interpretation
- Facilitated staff use of RAZ-Kids and myON to enhance close reading skills and independent reading
- Managed employee cell phone accounts, handling ordering, maintenance, and billing through the cell carrier
- Ordered and maintained office supplies for the administrative department, ensuring sufficient stock levels
- Assisted departments/teams with general office requests and provided support as assigned
Education
University of Albany - English
University of Albany
Albany, NY05.2019
Skills
- Microsoft Word
- Adobe Acrobat
- Digital publishing
- Video content creation
- Community building
- Graphic design
- Audience engagement
- Content coordination
- Content curation
- Digital marketing
- Trend analysis
- Creative writing
- Competitor analysis
- Web content management
- Content editing
- Email campaigns
Timeline
Social Media Manager
Summer Discovery
10.2023 - 01.2025
Lead Teacher
Brilla Pax Elementary School
08.2022 - 07.2023
Content Creator/Social Media Manager
365 Binge
03.2020 - Current
Lead Teacher
Success Academy
06.2019 - 06.2022
University of Albany - English
University of Albany
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