Erin A. Wilson
Senior Advertiser | Writer
Southfield,MI
Summary
Fashion/Culture Writer and Senior Advertiser with a diverse background in fashion magazines, media agencies, and automotive industries - would love to work with a fashion house providing copywriting or a strategic role.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Culture and Fashion Writer Intern
House of Solo UK
Remote, MI
11.2024 - Current
- Contributed to the development of special issues or themed editions, brainstorming ideas and coordinating content production with other team members.
- Established a reputation as an authoritative voice in fashion journalism through insightful analysis pieces that educated readers on industry issues.
- Generated buzz around new fashion collections by writing in-depth reviews of runway shows and presentations during Fashion Weeks.
- Pitched innovative story ideas at editorial meetings, demonstrating an understanding of target audience interests and needs.
- Featured articles in Apple News.
- Article featured on Black Hair currently has more than 31,000 comments on Apple News.
- Wrote engaging feature stories that highlighted unique aspects of fashion culture such as sustainability initiatives or inclusive design practices.
Senior Advertiser
WaveMaker
Remote, MI
05.2024 - Current
- Improved click-through rates with attention-grabbing headlines and engaging visuals that resonated with target audiences.
- Optimized campaign performance through continuous monitoring, analysis, and adjustment of key metrics.
- Elevated overall campaign effectiveness through ongoing collaboration with graphic designers, copywriters, and account managers.
- Retained high-value clients by consistently delivering innovative advertising solutions aligned with their strategic objectives.
Freelance Writer
Express Writers
12.2023 - 12.2024
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content and visually impactful content under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Organized material to research and complete writing tasks.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
Senior Advertising Associate
Essencemediacom
09.2021 - 05.2024
- Managed and launched multiple digital campaigns.
- Liaison to media, creative agencies, and publisher sites.
- Problem-solving digital campaigns internally and externally.
- Handled implementation, scheduling, and rotation of ads within online advertising campaigns
- Advise & consult with media teams and clients regarding advertising technologies, tracking and campaign performance.
Education
Bachelor of Arts - Public Relations
Wayne State University
Detroit, MI 09.2016 - 12.2020
Skills
Attention to detail
Verbal and written communication
Writing and editing
Problem-solving
Website copy
Marketing
Creative storytelling
Fashion industry awareness
Fashion history
Timeline
Culture and Fashion Writer Intern
House of Solo UK
11.2024 - Current
Senior Advertiser
WaveMaker
05.2024 - Current
Freelance Writer
Express Writers
12.2023 - 12.2024
Senior Advertising Associate
Essencemediacom
09.2021 - 05.2024
Bachelor of Arts - Public Relations
Wayne State University
09.2016 - 12.2020
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