Erin Cole
Digital Media Manager
Salt Lake City,UT
Summary
Digital media professional with hands-on experience in content strategy, social media management, and digital advertising. Skilled in driving engagement through creative campaigns. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Reliable and results-focused, ready to elevate digital presence.
Overview
2026
2026
years of professional experience
5
5
years of post-secondary education
Work History
Digital Media Manager
Salt Lake County Health Department
04.2022 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Enhanced brand reputation with a targeted crisis management strategy on social media.
- Streamlined the newsletter production process by implementing efficient editorial workflows and deadlines.
Social Media Specialist
Clearlink
5 2021 - 04.2022
- 40 hours per week.
- Managed social media accounts for multiple clients, generating interest for existing and upcoming product or service releases.
- Developed content for multiple client brands across various social media platforms including Twitter, Facebook, Instagram, etc. while staying consistent with brand tone and voice.
- Ensured timely responses to comments, messages, and reviews for enhanced customer service.
Video Production Manager
Phase 2 Productions
03.2020 - 03.2021
- 40 hours per week.
- Oversaw day-to-day operations for production company specializing in creating videos for webcasting, commercials and special events.
- Implemented comprehensive communication to maintain client relations and to define project scopes of work, budgets, creative vision and deliverable schedules.
- Developed and proposed project scripts, sketches and storyboards to gain client approval throughout project phases beginning with pre-production.
- Negotiated contracts and rates to save company money. Guided, coached and lead project teams, delegating tasks.
- Increased customer engagement through various social media platforms.
Administrative Assistant to General Manager
Sundance Institute
08.2017 - 02.2020
- 40 hours a week.
- Created detailed expense reports and requests for capital expenditures.
- Restocked supplies and placed purchase orders to maintain adequate stock levels.
- Coordinated travel arrangements by booking airfare, hotel and ground transportation.
- Coached new employees on administrative procedures, company policies and performance standards.
- Supported efficient meetings by organizing spaces and materials, documenting discussions and distributing meeting notes.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Contributed to mock-ups, email campaigns and social media content.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
Video Production Assistant
Fire & Ice Production - "Yellowstone"
07.2017 - 08.2017
- 60 hours a week.
- Responsible for dailies (e.g. Scripts, call sheets), facilitated cast and crew runs, performed administrative functions.
- Coordinated travel arrangements by booking airfare, hotel and ground transportation.
- Commended by management for continuous punctuality and superior performance.
Strategic Partnerships Manager
Sack Lunch Productions
01.2016 - 05.2016
- 40 hours a week.
- Created and maintained relationships with vendors for nation wide events. Liaised with marketing and PR colleagues to promote special events in social calendars. Tabled at expos, reconciled finances and performed administrative duties.
- Conducted daily updates to social media profiles to boost company online presence
- Evaluated potential partners based on their strategic fit, financial stability, and market presence.
Education
University of East Anglia
Norwich, England 09.2015 - 12.2015
University of Utah, B.A. in Film & Media Arts
Salt Lake City, UT 08.2011 - 05.2016
Skills
Front-line Communication: Customer Service, Cashier, Public Speaking, Phone Skills, Emails
Systems: Google Suite, ADP, App Space, Staffbase
Content Editing: Word, PowerPoint, Excel
Production Editing: Adobe Premiere Pro
Social Media Training
Social Media Content Writing
Video editing
Creative writing
Timeline
Digital Media Manager
Salt Lake County Health Department
04.2022 - Current
Video Production Manager
Phase 2 Productions
03.2020 - 03.2021
Administrative Assistant to General Manager
Sundance Institute
08.2017 - 02.2020
Video Production Assistant
Fire & Ice Production - "Yellowstone"
07.2017 - 08.2017
Strategic Partnerships Manager
Sack Lunch Productions
01.2016 - 05.2016
University of East Anglia
09.2015 - 12.2015
University of Utah, B.A. in Film & Media Arts
08.2011 - 05.2016
Social Media Specialist
Clearlink
5 2021 - 04.2022