Summary
Overview
Work History
Education
Accomplishments
CRM Expertise
Timeline
BusinessAnalyst
ERIN CONLEY CAIN

ERIN CONLEY CAIN

Web Content Writer, Editor, Educator
North Tonawanda,NY

Summary

Successful content and SEO writer with experience in various modes of writing, including short and long-form articles, landing pages, company newsletters/emails, product reviews, and social media communications (Facebook, Instagram, Twitter, Pinterest). Ghostwriter of The Woof Brothers: Dog Nutrition & Cookbook: The Simple Guide to Keeping Your Dog Happy and Healthy. Writer for various pet insurance, health, medical, automotive, educational, and nutritional companies. Niche specializations in pet health, care, nutrition, pet products, insurance reviews, breed specialties, veterinary research, and education (secondary, university, and adult ed). Award-winning high school teacher and college professor. Offering over 25 years of writing, editing, proofreading, and teaching experience, including eight years of professional content writing. Bachelors and Masters degrees in English. Experience with SaaS educational platforms, i.e., Powerschool, Schoology, and Blackboard.

Overview

25
25
years of professional experience
4
4
years of post-secondary education

Work History

Content Writer and Copywriter

WIKIMOTIVE
Peterborough, NH
01.2022 - Current
  • Responsible for writing various assignments in AP style, including: o Landing pages about vehicle models and dealerships o Current events (automotive) blog articles o Creative posts about cars and car dealerships o Special assignments from clients related to events at car dealerships, within their communities, or specific car-brand announcements and news
  • Experience writing marketing blogs for different on-site and off-site platforms with specific writing guides and styles
  • Developed research skills in new content areas
  • Successfully learned and worked within the Wikimotive CRM platform
  • Employed current SEO keyword tactics in articles
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Managed competing deadlines with efficiency.
  • Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Created content for websites and online publications.
  • Consulted with editors to shape story and eliminate any errors.
  • Completed accurate and polished formatting in line with publishing standards prior to submission.
  • Edited and proofread drafts of articles and other documents.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.

English Teacher

CANISIUS HIGH SCHOOL
Buffalo, NY
01.2007 - Current
  • Developed lectures and assignments centered on literary analysis and writing fundamentals for 11th and 12th-grade students in college writing, American
  • Literature, and Advanced Placement Literature and Composition courses
  • Assessed student progress with material using informal quizzes, planned examinations, and standardized tests
  • Cultivated welcoming learning environments in both classroom and online contexts
  • Integrated district requirements, curriculum goals, and required competencies into lesson plans
  • Immersed students in different periods depicted in literary works through engaging lectures, documentaries, and hands-on classroom activities
  • Supported department efforts to modernize offerings with targeted advice on current events and diverse literature and poetry options
  • Uploaded class assignments and upcoming test information to the online site for easy student access
  • Assessed undergraduate student learning through testing, essay writing, and group projects
  • Graded tests and exams promptly, inputting all information into the database
  • Guided students through exploratory discussions with leading questions
  • Helped plan college composition course syllabi and materials matching department guidelines
  • Brought expertise in college writing based on a background in teaching and non-teaching positions.
  • Planned dynamic lessons to increase student comprehension of books and literary concepts.
  • Prepared and implemented lesson plans covering required course topics.
  • Prepared comprehensive English curriculum for multiple classes.
  • Created and implemented activities to foster critical thinking skills of students.
  • Supported student skill development in alignment with personal and academic goals.
  • Kept classroom organized, clean and safe for students and visitors.
  • Developed innovative lesson plans to engage students in English language learning.
  • Assessed student progress and provided feedback to improve performance and establish academic success.
  • Designed and implemented assessments to measure student progress in English language learning.
  • Participated in professional development opportunities to stay up-to-date on teaching best practices and enhance educator skills.
  • Designed and facilitated group projects to foster teamwork and problem-solving skills.
  • Worked with other teachers to support struggling students and provide thorough help to rectify comprehension issues.
  • Attended department meetings to develop and update course curricula.
  • Tutored students struggling with course material.
  • Engaged in departmental committees to develop and review policies.
  • Provided grades and progress reports to evaluate student learning needs.
  • Employed visual and auditory approaches to make lessons more interesting and interactive for students.
  • Evaluated and graded students' essays, projects and exams.
  • Created and administered interactive activities for students.
  • Facilitated group discussions to explore works of literature.
  • Participated in department and employee team meetings to discuss student performance and academic achievement.
  • Collaborated with colleagues to design and maintain curriculum.
  • Developed and implemented course materials, lecture notes and assignments.
  • Led classroom discussions to encourage students to analyze literature critically.
  • Developed online resources to supplement traditional course materials.
  • Participated in professional development activities to stay current with literature trends.
  • Incorporated current events into lesson plans to promote student engagement.
  • Utilized multimedia strategies and technology to convey information in fresh and interesting ways.

EOP Instructor, Adjunct Professor

SUNY COLLEGE AT BUFFALO
Buffalo, NY
01.1999 - Current
  • Tracked student progress, frequently checking in with struggling students and identifying root causes of problems.
  • Evaluated and revised lesson plans and course content to achieve student-centered learning.
  • Applied various teaching aids to minimize learning gaps and instruct and motivate students.
  • Increased student participation via engaging lectures and assignments.
  • Improved student performance by defining clear goals and communicating performance metrics.
  • Observed and adopted new techniques from skilled instructors and lecturers.
  • Developed and clearly presented classroom rules, guidelines and objectives.
  • Facilitated learning with creation of engaging written and oral assignments.
  • Reviewed class and student records to identify improvement opportunities.
  • Assisted students in retaining lecture information with creation of guides and course materials.
  • Optimized learning plans based on student performance and feedback.
  • Tested and evaluated students on materials presented in workshops and classes.
  • Tested students to assess progress and adapted learning plans in alignment with performance.
  • Initiated new learning methods, eliminating instructional gaps and improving comprehension.
  • Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
  • Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
  • Developed curriculum standards, lesson plans and syllabi.
  • Worked cooperatively with other members of faculty and staff to contribute to overall institutional effectiveness.
  • Displayed professional demeanor and served as role model for students.
  • Developed creative and effective teaching methods for course content to capture students attention.
  • Identified academic strengths and obstacles and developed instructional techniques to accommodate different learning styles.

Content Writer, Copywriter, and Editor

PET INSURANCE REVIEW
04.2019 - 12.2022
  • Responsible for identifying current trends and research in the pet healthcare industry and creating topics for blog articles
  • Created 2 - 3 blogs weekly, short form and long form (800 - 2000 words)
  • Managed, wrote, and supplied images for the weekly email newsletter to a subscribing audience of 150K
  • Customized information, wording, and voice to create interesting pet health content for pet parents and potential pet owners
  • Used content management tools to curate materials and eliminate inaccurate pieces
  • Harnessed proofreading and editing systems to eliminate errors in the final copy
  • Revised written material, incorporating technical feedback and creative changes
  • Edited and supplied images for blogs and other writers' work
  • Experience with uploading articles to Drupal and Wordpress
  • Used SurferSEO to determine top keywords for blog articles
  • Participated in creative collaboration with the PIR remote team.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Completed thorough research into assigned topics.
  • Prepared, rewrote, and edited pieces to improve readability and impact.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Determined readiness of written pieces, made changes, and approved final versions for publication.
  • Confirmed compliance with regulatory standards and guidelines prior to publication.
  • Repurposed and optimized existing content for use in different mediums.
  • Devised attention-grabbing headlines and summaries to increase clicks and engagement.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Posted and promoted articles on social media platforms to engage target audience.
  • Monitored competitor content to identify areas for improvement in client campaigns.
  • Performed keyword research to optimize content for SEO.
  • Formatted content to adhere to industry-specific style guides.
  • Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
  • Selected high-quality photos and videos to complement written copy.
  • Set layouts and selected photos for stories to boost readership.
  • Selected and edited photos for use in diverse projects.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Supported publication by helping develop layouts and collaborating with production teams.
  • Formatted copy to align with project-specific guidelines.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Developed content for press releases and newsletters to promote products and services.
  • Provided editorial guidance to facilitate delivery of top-quality content.
  • Collaborated with writers and graphic designers to develop content schedules and plan workflows.
  • Improved search result rankings with targeted SEO strategy.
  • Communicated directly with writers to collaboratively assess work and guide editorial improvements.
  • Conducted research to identify audience demographics, incorporating collected data into future copy.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach
  • Completed thorough research into assigned topics
  • Reviewed and edited final copy for accuracy and to correct grammar errors
  • Performed keyword research to optimize content for SEO
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic
  • Researched industry trends and customer preferences to inform copywriting efforts

Guest Blogger

FEELWELL COMPRESSION
01.2019 - 12.2020
  • Created and executed an appropriate target audience for health articles on compression technology and medical clothing
  • Customized information, wording, and voice to create interesting content for different audiences
  • Revised written material, incorporating technical feedback and creative changes.,
  • Brainstormed new approaches and ideas to improve content strategy
  • Built factually-correct articles, posts, and other content for readers
  • Prepared high-quality works with minimal errors for editors and publishing staff.
  • Maintained aesthetics of blog through images and troubleshooting issues.
  • Published regular pieces on sleep health to blog.
  • Implemented SEO strategies to optimize web content for search engines.
  • Researched creative topics to write, edit and create layouts for new articles and features.
  • Consulted with editors to shape story and eliminate any errors.
  • Completed accurate and polished formatting in line with publishing standards prior to submission.
  • Studied and commented on current news and trends.
  • Created content for websites and online publications.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Developed and pitched story ideas to editors.
  • Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
  • Edited and proofread drafts of articles and other documents.

Web Content Writer and Copywriter

PAGE ONE POWER
01.2019 - 10.2020
  • Developed and edited informative, highly engaging, concise content for company websites and social media platforms customized for target audiences and company campaign objectives.
  • Researched to develop thorough understanding of unfamiliar topics, competitors, industries and processes to present fresh, new angles and ideas within written content.
  • Designed and organized documents working with raw content from subject matter experts
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Prepared high-quality works with minimal errors for review by editors and publishing staff
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Employed Asana and SEO tools to achieve proper grammar and syntax within articles and implement SEO principles on WordPress and other website hosts.
  • Formatted content to adhere to industry-specific style guides.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style.

Ebook Ghostwriter

ADMORE MARKETING
06.2020 - 07.2020
  • Prepared regular content for specific professionals from varied industries
  • Crafted detailed, search-engine-optimized, and relevant content for clients' websites
  • Explained complex information with reader-friendly style
  • Varied language and tone of messages based on product and communication medium
  • Promoted client products by writing crisp and engaging advertising copy
  • Developed engaging, interesting stories with strong characterization, plots, and themes
  • Completed ghostwriting assignment to ebook project specifications per editorial guidelines
  • Designed and organized documents working with raw content from subject matter experts
  • Prepared high-quality works with minimal errors for editors and publishing staff review
  • Satisfied clients throughout development, communicating openly and revising drafts based on feedback
  • Accomplished deadlines consistently through proper planning and diligent work on assignments., Elevated organizational messaging with delivery of high-quality content and editing of public-facing content
  • Translated complex technical content into easily understood and engaging copy
  • Edited documents to meet best practices and standards, following established guidelines
  • Wrote thoroughly researched, genuinely helpful content geared toward search engine visibility
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Organized material to research and complete writing tasks.
  • Incorporated review comments and corrections into existing documentation.
  • Translated technical terminology and jargon into plain, clear language.
  • Completed accurate and polished formatting in line with publishing standards prior to submission.
  • Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
  • Consulted with editors to shape story and eliminate any errors.
  • Managed time efficiently in order to complete all tasks within deadlines

Academic Literature Guide Writer

SUPER SUMMARY
01.2018 - 03.2020
  • Developed engaging, interesting stories with strong characterization, plots, and themes
  • PAssessed adherence with specifications, legal requirements and standards for content, format, and style
  • Managed creative process and daily workflow using productive planning, self-motivation, and prioritization
  • Edited documents to meet best practices and standards, following established guidelines.
  • Completed thorough research into assigned topics.
  • Followed company policies and editorial guidelines to craft thorough, well-written content.
  • Incorporated review comments and corrections into existing documentation.

Book Editor, Press Release Writer

BELAI T.T
01.2018 - 01.2020
  • Reviewed book content and illustrations for style, grammar, accuracy and consistency.
  • Fact-checked books by carrying out research and confirming sources.
  • Met deadlines consistently by completing fast, accurate proofing work
  • Proofread materials for accurate use of grammar and syntax
  • Corrected grammatical, typographical, or compositional errors in original copy
  • Reviewed content line by line for word choice, style and spelling errors
  • Created a press release announcing the book's release date and description.
  • Multi-tasked to keep all assigned projects running effectively and efficiently.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
  • Prepared final copies for print by formatting files, deciding on trim size, making aesthetic decisions and determining page count.


Web Content Writer

SFG MEDIA
04.2017 - 03.2019
  • Utilized related and high-quality imagery to embellish writing articles
  • Prepared regular content for specifically assigned pet stories
  • Built factually- correct articles, posts, and other content for readers
  • Varied language and tone of messages based on product and communication medium
  • Edited or rewrote existing copy as necessary and submitted copy for approval by supervisor
  • Promoted consistency across company publications, maintaining messaging and brand guidelines for each product
  • Promoted client products by writing crisp and engaging advertising copy.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Completed thorough research into assigned topics.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Utilized feedback from clients and colleagues to improve content quality.

Web Content Writer and Copywriter

Animalso.com
01.2017 - 01.2019
  • Accomplished deadlines consistently through proper planning and diligent work on assignments
  • Wrote articles with excellent introductions and leads that captured important elements of newsworthy events and stories
  • Wrote thoroughly researched, genuinely helpful content geared toward search engine visibility
  • Developed engaging, interesting stories with strong characterization, plots, and themes.
  • Completed work on dog breed guides to project specifications in accordance with editorial guidelines
  • Elevated organizational messaging with the delivery of high-quality
  • Content and editing of public-facing content
  • Edited documents to meet best practices and standards, following established guidelines
  • Designed and organized documents working with raw content from subject matter experts
  • Prepared high-quality works with minimal errors for review by editors and publishing staff
  • Revised written material, incorporating technical feedback and creative changes;
  • Completed thorough research into assigned topics.
  • Created seasonally and regionally appropriate blog article content, collaborating with sales, marketing and analytics departments to identify business trends and extrapolate seasonally-relevant topics.
  • Utilized feedback from clients and colleagues to improve content quality.

Web Content Writer and Copywriter

PRIVACY POP
01.2017 - 01.2018
  • Created error-free, professional copy with writing, proofreading, and editing abilities
  • Revised written material, incorporating technical feedback and creative changes
  • Developed engaging, interesting stories with strong characterization, plots, and themes
  • Edited or rewrote existing copy as necessary and submitted copy for approval by supervisor
  • Drafted a clear copy to explain and interpret the company's sleep product features and technical specifications
  • Completed thorough research into assigned topics.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Edited documents to meet best practices and standards, following established guidelines
  • Designed and organized documents working with raw content from subject matter experts
  • Elevated organizational messaging with the delivery of high-quality content and editing of public-facing content
  • Wrote thoroughly researched, genuinely helpful content geared toward search engine visibility
  • Translated complex technical content into easily understood and engaging copy.

Web Content Writer and Copywriter

PET CARE PET INSURANCE
01.2017 - 01.2018
  • Completed work to project specifications per editorial guidelines
  • Elevated organizational messaging with delivery of high-quality content and editing of public-facing content
  • Wrote thoroughly researched, helpful content geared toward SEO visibility
  • Researched to develop thorough understanding of unfamiliar topics, competitors, industries and processes to present fresh, new angles and ideas within written content.
  • Developed and edited informative, highly engaging, concise content for company websites and social media platforms customized for target audiences and company campaign objectives.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Monitored competitor content to identify areas for improvement in client campaigns.
  • Formatted content to adhere to industry-specific style guides.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Edited documents to meet best practices and standards, following established guidelines
  • Matched language and tone of text to specific environments and target audience demographics

Education

Master of Arts - English

SUNY College At Buffalo
Buffalo
08.1997 - 05.1998

Bachelor of Arts - English

SUNY College At Buffalo
Buffalo, NY
08.1993 - 12.1996

Accomplishments

SKILLS

  • Ebook Publishing
  • AI (Jasper, Chat GPT)
  • SEO Implementation (SemRush, SurferSEO)
  • Keyword research
  • Non-fiction research
  • Content creation
  • Editing and proofreading
  • Ghostwriting
  • Fact-checking
  • Readability improvement
  • Creative collaboration
  • Writing styles: AP, APA, MLA
  • Storytelling
  • Teaching
  • Email newsletters

CRM Expertise

  • Asana
  • Drupal
  • MailChimp
  • Monday SALES CMS
  • Oracle NetSuite
  • Salesforce (in training)
  • Squarespace
  • Wikimotive CMS
  • Wordpress

PRESENTATION EXPERIENCE

  • AhaSlides
  • Canva
  • Google Slides
  • Haiku Deck
  • Kahoot!
  • Keynote
  • Nearpod
  • Powerpoint
  • Prezi
  • SlideShare
  • StoryDoc
  • Visme

Timeline

Content Writer and Copywriter

WIKIMOTIVE
01.2022 - Current

Ebook Ghostwriter

ADMORE MARKETING
06.2020 - 07.2020

Content Writer, Copywriter, and Editor

PET INSURANCE REVIEW
04.2019 - 12.2022

Web Content Writer and Copywriter

PAGE ONE POWER
01.2019 - 10.2020

Guest Blogger

FEELWELL COMPRESSION
01.2019 - 12.2020

Academic Literature Guide Writer

SUPER SUMMARY
01.2018 - 03.2020

Book Editor, Press Release Writer

BELAI T.T
01.2018 - 01.2020

Web Content Writer

SFG MEDIA
04.2017 - 03.2019

Web Content Writer and Copywriter

Animalso.com
01.2017 - 01.2019

Web Content Writer and Copywriter

PRIVACY POP
01.2017 - 01.2018

Web Content Writer and Copywriter

PET CARE PET INSURANCE
01.2017 - 01.2018

English Teacher

CANISIUS HIGH SCHOOL
01.2007 - Current

EOP Instructor, Adjunct Professor

SUNY COLLEGE AT BUFFALO
01.1999 - Current

Master of Arts - English

SUNY College At Buffalo
08.1997 - 05.1998

Bachelor of Arts - English

SUNY College At Buffalo
08.1993 - 12.1996

Similar Profiles

CREATE PROFILE
ERIN CONLEY CAINWeb Content Writer, Editor, Educator