Erin Terry

Small Business, Mid-Market & Strategic Automotive Teams

• Lead, mentor, and develop a team of 9 SDRs across multiple segments, focusing on skill development, career growth, and pipeline generation.
• Facilitate cross-functional collaboration between sales, marketing, product development, enablement, people ops, and customer success teams for seamless execution of company-wide initiatives.
• Conduct weekly role-plays, call reviews, and in-depth training sessions to refine outreach strategies and sales execution.
• Key liaison between sales leadership and SDRs, ensuring alignment on quotas, pipeline management processes, and outreach best practices.

Small Business & Strategic Automotive Teams

• Led onboarding for 5-7 SDRs, guiding transitions into outbound and strategic teams while driving pipeline growth.
• Implemented Nooks Dialer, boosting SDR conversation-to-meeting conversions by 23% in two months.
• Mentored SDRs, securing 3 promotions in a year, including SDR of the Year, awarded President’s Club.
• Served as a liaison between sales leadership and SDRs, ensuring alignment on quotas and outreach strategies.
• Acted as intramural enablement, managed sales technology stack and vendor partnerships, while implementing 6sense, Gong, and Seismic to enhance SDR adoption and ROI tracking.

• Designed and led a 30-60-90-day SDR onboarding program, reducing ramp time and improving retention.
• Provided career development guidance that helped 6 SDRs get promoted within 1 year.
• Developed and managed sales enablement content, including playbooks, talk tracks, and training guides in Seismic & Skilljar.
• Owned operations on strategic automotive partnerships, including General Motors' SFE program, generating $3.5M in annual revenue through strategic sales enablement efforts.
• Regularly met with vendors to ensure we had effective user adoption rates and reported to investors and stakeholders on ROI.

Large Automotive Dealers - Team Lead

• Managed a high-value book of accounts, consistently exceeding quota by 143% - 149%.
• Developed targeted prospecting strategies, driving $105K in ARR over four months.
• Assisted in mentoring, and onboarding new SDRs across all segments, sharing best practices and refining outreach strategies across the department.
• Played a key role in email campaign execution, leading to a measurable increase in engagement and conversion rates.

Enterprise & Mid-Market - Outbound

• Managed a book of 6800+ accounts with revenue of $1 billion+ across various industries.
• Supported the generation of $2.5M in sales pipeline, including securing a $293K ARR deal with Petsmart.
• Achieved 137% - 149% of quota, ranking among the top-performing SDRs.
• Developed outreach strategies leveraging LinkedIn Sales Navigator, ZoomInfo, and Regie.ai to enhance prospecting success.

• Cold call business owners, department directors, & C-Level executives to discuss hiring needs and areas of opportunity.
• Develop tailored recommendations based off current job markets, time to hire & budgets.
• Run full sales cycle including monthly client business reviews to identify upsell areas.
• Awards: Indeed Mean Green 2019, Dale Carnegie Sales School Certificate 1,2,3.

• Educated physicians and pharmacist on research-based benefits of various nutraceutical products.
• Acted as client liaison, with expertise on products, contracts, and other service options.
• Directly supported the outside sales team, and was essential in the efforts of growing the Midwest territory by 24% in annual revenue.
• Frequently attended trade shows and industry conferences to expand market and product knowledge, as well as develop new relationships within the field.