Erin Luiz
Mattapoisett,MA
Summary
Strategic, execution-focused product and business leader with 19 years of experience in B2B technology and media. Proven track record of delivering growth through transformative product strategies, M&A integration, and operational scalability. Expert at aligning executive teams, rationalizing complex portfolios, and driving cross-functional execution from concept to trusted advisor for C-suite and executive leaders for navigating change, scaling revenue, and building high-performance organizations.
Overview
17
17
years of professional experience
Work History
VP, Product Go-To-Market
Informa TechTarget
Newton, MA
01.2025 - Current
- Defined and executed pre-merger portfolio and product strategy adopted as the post-merger enterprise blueprint.
- Architected post-merger GTM and product strategy integrating cross-functional teams, rationalizing overlapping products, and driving enterprise alignment.
- Championed change management to unify culture, improve transparency, and enable collaboration across research, product, and commercial teams.
- Delivered scalable product launch frameworks enhancing speed-to-market and ensuring customer-centric messaging.
VP, Products – Content & Advisory Services
TechTarget
Newton, MA
01.2022 - 01.2024
- Directed 150+ content and data-driven products, overseeing full lifecycle from ideation to GTM execution, driving sustained growth and market differentiation.
- Generated $20M+ in incremental revenue by integrating Enterprise Strategy Group and BrightTALK acquisitions into core product offerings, enhancing value and competitive positioning.
- Expanded global footprint with localized GTM approaches, unlocking $500K+ in new international revenue in a single quarter.
- Designed and implemented a scalable deal vetting and booking process via CPQ, enabling operational efficiency and revenue acceleration across a broad salesforce.
Senior Product Director – Content & Advisory Services
TechTarget
Newton, MA
01.2021 - 01.2022
- Spearheaded sales enablement product marketing strategies for Enterprise Strategy Group acquisition, supporting 10% revenue growth.
- Drove data-informed GTM strategies using buyer intent and usage analytics, increasing product adoption across portfolios.
Senior Director, Segment Marketing
TechTarget
Newton, MA
01.2019 - 01.2021
- Established and directed a team of 5+ segment marketers supporting 500+ sales enablement initiatives quarterly.
- Drove upsell opportunities by aligning insights with evolving customer needs.
Senior Director, Data Solutions
TechTarget
Newton, MA
01.2017 - 01.2019
- Introduced storytelling frameworks integrating market research into sales and product strategies, improving conversion rates.
- Launched a strategic design initiative aimed at redefining how TechTarget visually went to market through sales presentations and narratives.
Director, Product Marketing
TechTarget
Newton, MA
01.2009 - 01.2017
- Oversaw product marketing and event strategies for 50+ annual activations, optimizing alignment with customer journeys.
- Built and mentored high-performing product marketing teams.
Education
B.S. - Marketing
Bryant University
Smithfield, RISkills
- Product strategy
- Go-to-market strategy
- Change management
- M&A product integration
- Strategically tactical
- Operational efficiency
- Data-driven decision making
- Cross-functional collaboration
Awards
- Innovation Award, 2022, Monetized market insights through new product models.
- Excellence Award, 2008, Outstanding contributions to channel sales support.
Core Leadership Competencies
- Product Strategy & Portfolio Management, Led 150+ product portfolio, driving $20M+ revenue growth post-acquisition.
- Operational Excellence, Designed and executed enterprise-wide GTM integration post-merger, unifying culture and improving delivery speed.
- Executive-Level Collaboration, Partnered with executive and C-Suite to define growth strategies, set KPIs, and report progress.
- Cross-Functional Leadership, Built and scaled global teams across product, market insights, sales enablement, and marketing.
- Hands-On Execution, Recognized for balancing strategic vision with tactical execution, rolling up sleeves to drive initiatives from concept through delivery and ensuring measurable business outcomes.
Timeline
VP, Product Go-To-Market
Informa TechTarget
01.2025 - Current
VP, Products – Content & Advisory Services
TechTarget
01.2022 - 01.2024
Senior Product Director – Content & Advisory Services
TechTarget
01.2021 - 01.2022
Senior Director, Segment Marketing
TechTarget
01.2019 - 01.2021
Senior Director, Data Solutions
TechTarget
01.2017 - 01.2019
Director, Product Marketing
TechTarget
01.2009 - 01.2017
B.S. - Marketing
Bryant University
Similar Profiles
MARIT SOSNOFFMARIT SOSNOFF
Content Strategist at Informa TechTargetContent Strategist at Informa TechTarget
COLIN QUIRKCOLIN QUIRK
Sales Operations Specialist at Informa TechTargetSales Operations Specialist at Informa TechTarget
Andrew LambAndrew Lamb
Campaign Operations Specialist at Informa TechTargetCampaign Operations Specialist at Informa TechTarget
Patricia VieiraPatricia Vieira
Sales Manager at Euro Ship StoreSales Manager at Euro Ship Store
Andrew TaylorAndrew Taylor
Material Handler Supervisor at Ariston Thermo GroupMaterial Handler Supervisor at Ariston Thermo Group