ERIN R. (ROSA) MOODY
Fayetteville,AR
Summary
Empathetic leader with broad experience across multiple retail accounts, channels, and platforms. Keen eye for process improvements, internal organization,
communication, marketing, new business launches, and operational efficiency. Specializing in the development of creative and fiscally responsible programs based on
account specific opportunities and strategies.
Overview
18
18
years of professional experience
Work History
Warner Bros. Discovery, Warner Bros
09.2015 - 09.2023
Director
08.2019 - 09.2023
- Oversaw the management of WBD’s digital streaming and transactional businesses with Apple ($1.1B revenue annually)
- Responsible for driving revenue from WBD’s portfolio of content, including Max, discovery+, Warner Bros
- And Turner
- Collaborated with cross-functional teams on development and implementation of programs to maximize subscribers and revenue
- Global account team lead, overseeing communication between WBD Global Account teams to guide market strategy
- Coordinated account management of Transactional business at Amazon (51% of WarnerMedia annual net revenue)
- Crafted Omni-Channel programs jointly with Vudu, Walmart, and Walmart.com to deliver $306M annual net revenue
- Accelerated Warner Digital Sales Growth in 2020 (Vudu +$25MM, Google +$18MM)
Key Account Manager
Walmart
09.2015 - 08.2019
- Executed Warner Bros
- Film Business Strategy at, & Vudu representing $221MM in net revenue annually
- Managed 73% of WarnerMedia Walmart account net revenue
- Collaborated with brand marketing and retail planning teams to create account specific product offerings based on competitive market analysis
- Conducted quarterly internal strategy meetings to grow overall business
- Examined YOY revenue performance to continue growth and focus on weaker areas at each account
Cinedigm Entertainment
02.2006 - 09.2015
National Account Director
Walmart
Vudu, in
04.2014 - 09.2015
- Led Cinedigm, &, team resulting, over $122MM in gross revenue annually
- Grew Walmart exclusive Holiday program, +$3MM in gross revenue, and resulted in prime retail placement
- Increased gross revenue at Sam’s Club YOY by 2% despite downward market trend as a result of consistent Exclusive program
- Achieved net revenue sales goal three consecutive quarters, Cinedigm Fiscal Q3 2015, Q4 2015 & Q1 2016
National Account Manager
Gaiam Vivendi & Vivendi Entertainment
05.2008 - 04.2014
- Refined customer relationships through two corporate acquisitions while increasing quantity of brands managed
- Secured 4 FT branded WWE section in 2,000 Walmart stores with a custom WrestleMania theme producing $2MM in retail revenue
- Built 25 Sam’s Club specific programs, +$4MM retail revenue, +15% YOY
- Facilitated release plan for Letters to God: account specific GWP, pre-sale programs, in-store POP, and catalog advertisements equating more than $1MM in Christian market alone
- Negotiated a customer specific Vendor Support Program to obtain incremental placement in library accounts for key education brands: National Geographic & Discover
- As a result, Gross Revenue was up 28% YOY
Regional Sales Manager
Genius Products, LLC, Vivendi Entertainment
01.2008 - 05.2008
Retail Sales Strategy Coordinator
Genius Products, LLC
06.2006 - 12.2007
Administrative Assistant
Genius Products, LLC
02.2006 - 05.2006
Education
Master of Business Administration - undefined
May 2019
AR Bachelor of Arts - Mass Communications, Marketing
University of Arkansas, Sam M. Walton College of Business, Quinnipiac University
2005
Timeline
Director
08.2019 - 09.2023
Warner Bros. Discovery, Warner Bros
09.2015 - 09.2023
Key Account Manager
Walmart
09.2015 - 08.2019
National Account Director
Walmart
04.2014 - 09.2015
National Account Manager
Gaiam Vivendi & Vivendi Entertainment
05.2008 - 04.2014
Regional Sales Manager
Genius Products, LLC, Vivendi Entertainment
01.2008 - 05.2008
Retail Sales Strategy Coordinator
Genius Products, LLC
06.2006 - 12.2007
Cinedigm Entertainment
02.2006 - 09.2015
Administrative Assistant
Genius Products, LLC
02.2006 - 05.2006
Master of Business Administration - undefined
AR Bachelor of Arts - Mass Communications, Marketing
University of Arkansas, Sam M. Walton College of Business, Quinnipiac University
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