ERNEST RAGLAND

Responsible for owning and executing the company’s CRM strategy across email, SMS, and other direct communication channels, this role blends strategic planning with hands-on technical execution. It focuses on developing and optimizing lifecycle marketing programs that drive engagement, retention, and overall business growth. By leveraging customer data, segmentation, and automation, the role ensures the right message reaches the right audience at the right time.

In addition to campaign execution, this position manages day-to-day CRM platform operations, including automation flows, integrations, and data integrity. It involves building and deploying campaigns, conducting A/B testing, analyzing performance metrics, and translating insights into actionable improvements. The role also includes developing custom-coded solutions and ensuring seamless data flow across systems to support scalable and efficient marketing operations.

This is a highly cross-functional role that partners closely with Marketing, Product, Sales, and Customer Experience teams to align messaging with broader business goals. It also emphasizes compliance with data privacy regulations, adherence to industry best practices, and continuous improvement through testing, innovation, and collaboration.

As a Marketing Technology Specialist, I own and execute the company’s customer relationship strategy across email, SMS, and other direct communication channels. I develop and implement lifecycle and promotional campaigns, leveraging behavioral, transactional, and demographic data to drive engagement, retention, and revenue growth.

I manage day-to-day operations of marketing platforms, including automation flows, system integrations, data accuracy, and deliverability troubleshooting. I also build custom technical solutions to optimize campaigns, ensuring seamless automation and scalable processes across platforms.

Partnering closely with Marketing, Product, and Creative teams, to ensure initiatives align with broader business goals while providing actionable insights through performance monitoring and reporting. I maintain compliance with data privacy regulations and industry best practices, manage preference centers, and guide the adoption of new tools and processes.

Additionally, I mentor team members, support onboarding of new platform users, and collaborate with external vendors to enhance capabilities. This role demands a combination of strategic planning, technical expertise, and cross-functional leadership to drive measurable business impact.

Directed digital strategy and operations across multiple brands, including JTV, Gemstones.com, and Jedora, generating nearly $100M in annual revenue. Oversaw multiple CRMs and ecommerce platforms such as Salesforce, Bluecore, Mailchimp, Klaviyo, and Attentive, leveraging these tools to optimize customer journeys, engagement, and retention.

Led a team of developers and digital strategists, working closely with UI/UX and web production teams to deliver high-performing ecommerce campaigns and experiences. Spearheaded the launch and growth of new revenue channels, including SMS, driving measurable gains in customer acquisition and lifetime value. Recognized for combining technical expertise with data-driven strategy to deliver scalable growth and maximize ROI.

This role requires the ability to learn and adapt to new technologies quickly, e.g., Salesforce, Bluecore, and Attentive. This includes but is not limited to coding, testing, and scheduling all promotional email campaigns, Triggered email campaigns, and SMS campaigns.

As a senior email marketing administrator, I maintain and update all customer records for all JTV and Jedora email correspondence. This includes but is not limited to maintaining the JTV master subscriber database which currently houses over 4 million customer records. Creating and maintaining data extensions for custom audiences and one-time sends. While also managing all automation, data feeds, filters, and journeys in Salesforce marketing cloud and Bluecore platforms.

As a senior email marketing administrator, I also use and have experience with the Jira ticketing service in partnership with the technology service desk (TSD), Excel, Microsoft Word, Basecamp, and more. I constantly look for opportunities to expand my knowledge of digital marketing platforms and practices.

Served as a Chemical, Biological, Radiological, and Nuclear (CBRN) Specialist responsible for training soldiers on chemical safety, emergency procedures, and the operation of detection equipment. Managed and maintained critical protective gear and detection systems including gas masks, ICAMs, and decontamination equipment, ensuring unit readiness and compliance with military standards.

Additionally qualified as a Military Police Officer, trained in law enforcement, security operations, riot control, disaster response, and law and order functions. Proficient in operating and maintaining multiple weapons systems including the M2 .50 Cal, MK19, M240B, M249 SAW, M9 Pistol, and M4 Rifle. Recognized for strong leadership, accountability, and the ability to perform effectively under high-pressure and mission-critical conditions.

Oversaw the safe and timely operation of trains, crews, and cargo with a strong focus on safety, efficiency, and compliance. Experienced in managing transportation logistics, maintaining critical documentation, and ensuring full regulatory adherence, including hazardous materials reporting. Skilled at coordinating yard operations, securing railcars, and leading daily reporting processes. Recognized for precision, accountability, and the ability to make sound decisions in high-pressure, time-sensitive environments.

Dedicated to serving and protecting the community while upholding the highest standards of professionalism, integrity, and respect. Experienced in law enforcement operations including traffic enforcement, emergency response, criminal investigations, and community policing. Skilled in conducting patrols, performing traffic stops, and responding to a wide range of calls such as domestic incidents, missing persons, motor vehicle accidents, and public safety concerns. Proficient in preparing detailed reports, maintaining accurate records, and ensuring compliance with legal and departmental protocols. Recognized for strong leadership, organizational skills, and the ability to remain composed and decisive in high-pressure situations.