Ernest Salazar
Tucson,AZ
Summary
Experienced Curriculum Developer with expertise in AI, and client-focused course design. Proven ability to lead teams in enhancing curriculum to align with cutting-edge technologies and corporate objectives. Skilled in facilitating impactful training and project coordination, driving engagement, and performance improvements.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Principal Curriculum Developer
Oracle
06.2021 - 09.2025
- Led the Oracle CX Marketing curriculum development team, focusing on client-centric coursework.
- Updated and developed new coursework by transforming existing documentation to meet evolving client needs.
- Conducted technical reviews of new product updates and releases, ensuring alignment with corporate initiatives.
- Collaborated on AI coursework development, enhancing the curriculum to incorporate cutting-edge technologies.
Oracle Developer
Helen of Troy
El Paso, United States
05.2019 - 06.2021
- Led the technical development for CRM initiatives, collaborating with a 13-product team across multiple locations in the United States and Europe.
- Reviewed and assisted in the selection of a unified Marketing Service Provider for the entire company.
- Fostered cross-functional communication to enhance project efficiency and alignment with business goals.
Principal Consultant - Expert Services
Oracle
, United States
06.2017 - 05.2019
- Assisted clients with all aspects of the Responsys Platform within the Oracle Marketing Cloud. This advice was not only on campaign development, but also on strategic and tactical considerations as well.
- Past Projects included: Design, configure and optimize Programs, Campaign (journey) templates, Design and configure Lists, PETs and Supplemental Tables, Creating complex personalizations with Built in Functions / Responsys Programming Language, A/B testing, Split and, Multi-variate Testing Scenarios, Campaign journey and Account Configuration, Complex account migration strategies, Account Auditing, Reporting Configuration.
Senior Adoption Advisor - Oracle Marketing Cloud
Oracle
San Francisco Bay Area, United States
02.2015 - 05.2017
- Platform Adoption was a small organization within the Oracle Marketing Cloud, which was a free service allowing clients to get instruction on how to use the Responsys Platform.
- As the primary advisor, my role was to provide the client with hour-long 'engagements,' which were topics organized around a specific topic or goal within the platform. These topics were primarily instructional or educational, depending on the client's needs.
- During the time I was an advisor, I performed over 1,200 engagements, servicing over 370 clients.
Campaign Specialist 2
Oracle
San Francisco Bay Area, United States
04.2014 - 02.2015
- Built, tested and launched simple to highly advanced email campaigns and interactive programs using the Oracle RI platform.
- Reviewed project requests from clients to determine how to implement using established processes and best practices, or scope production requirements for custom projects.
- Worked within a client team environment providing guidance and mentorship while also coordinating marketing efforts.
- Consulted with existing clients on technical and/or complex projects, retrofited existing projects for simplification and streamlining.
- Developed documentation and instruction for new campaign specialists. Acts as a point of contact for other campaign specialists on complex campaign builds.
- Implemented cost and time saving measures to streamline campaign production and build.
Campaign Specialist 2
Responsys
San Francisco, United States
07.2012 - 03.2014
- Responsible for weekly, monthly, and daily email marketing campaigns.
- Design, develop, test and implement programs within Responsys Interact.
Email Marketing Manager
EZ Shield, Inc.
Palo Alto, California
10.2011 - 03.2012
- Developed targeted email campaigns to engage customers and drive brand awareness.
- Analyzed email performance metrics to optimize future marketing strategies.
- Collaborated with creative teams to design visually appealing email templates.
Web Developer - Email Marketing
Pacific Dental Services
03.2010 - 08.2011
- Updating several websites within the Pacific Dental brand including 200 individual office locations.
- Development of monthly email blasts.
- Migration of entire triggered email platform to Responsys 6.
- Development and redesign of emails to comply with several platforms.
Web Developer II
Sony Online Entertainment
, United States
12.2007 - 07.2009
- Responsible for overhauls and updates for several sites owned by Sony Online Entertainment.
- Maintained daily updates and graphic design modifications on Station.com, and other internal and external marketing initiatives.
Associate Web Developer
Sony ImageStation
01.2003 - 12.2007
- Responsible for the Front End Development of Sony Imagestation.
- Duties included website redesigns, marketing microsites, daily updates, email construction and blasting.
- Maintained daily updates and graphic design modifications.
- Built all HTML marketing emails and newsletters.
- Designed web pages templates, advertising banners and animated gifs.
- Photographed products to appear in the website.
- Edited and maintained accurate information for new products, current promotions, and established products within the website.
Production Assistant
Zing.com
01.2000 - 01.2001
- Maintained daily updates and graphic design modifications.
- Built all HTML marketing emails and newsletters.
- Designed web pages templates, advertising banners and animated gifs.
- Photographed products to appear in the website.
- Edited and maintained accurate information for new products, current promotions, and established products within the website.
Education
Illustration - Fine Arts
Academy of Art University
San Francisco, CA01.2004
Skills
- Exam development and AI course design
- Data analysis and feedback
- Training facilitation and project coordination
- Effective communication and problem solving
- Time management and attention to detail
- Microlearning and content development
- Course design and curriculum mapping
- Performance monitoring and evaluation
- Subject matter expertise and experiential learning
- Test planning and course planning
- Team leadership
Certification
- Responsys Certified Campaign Professional, 01/01/19
- Oracle Responsys Marketing Platform Cloud Service Certified Implementation Specialist, 01/01/19
- Oracle AI Agent Studio, 01/01/19
Publications
Getting Your Product Information: RPL makes it simple, Ernest Salazar
Affiliations
- Furniture Restoration
References
References available upon request.
Timeline
Principal Curriculum Developer
Oracle
06.2021 - 09.2025
Oracle Developer
Helen of Troy
05.2019 - 06.2021
Principal Consultant - Expert Services
Oracle
06.2017 - 05.2019
Senior Adoption Advisor - Oracle Marketing Cloud
Oracle
02.2015 - 05.2017
Campaign Specialist 2
Oracle
04.2014 - 02.2015
Campaign Specialist 2
Responsys
07.2012 - 03.2014
Email Marketing Manager
EZ Shield, Inc.
10.2011 - 03.2012
Web Developer - Email Marketing
Pacific Dental Services
03.2010 - 08.2011
Web Developer II
Sony Online Entertainment
12.2007 - 07.2009
Associate Web Developer
Sony ImageStation
01.2003 - 12.2007
Production Assistant
Zing.com
01.2000 - 01.2001
Illustration - Fine Arts
Academy of Art University