Ernesto Bustos

Provided support and guidance to key wholesaler markets on the EDGE survey tool. This included answering questions, troubleshooting issues, and providing training.

• Trained and educated Commercial Directors and Key Account Managers on survey requirements.
• Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
• Defined KPIs based on collected data sources.
• Analyzed large datasets to identify trends, patterns and correlations for business insights.
• Provided recommendations based on data analysis results.
• Assisted with efforts to track, evaluate and report on impact of programs using multiple data sources.

Oversaw achieving volume growth, distribution, merchandising, and adding pricing in Brooklyn/ Queens assigned accounts in order to attain assigned KPI objectives for brands such as, Fireball, Buffalo Trade, Paul Masson, and 99 Brand.

• Planned and implemented marketing programs to deliver distribution and display objectives to grow volume and share.
• Ensured the correct products and standards were delivered to customers in a timely manner and served as the communication lead between key customers, wholesalers, and internal teams.
• Used consultative selling to show retailers the value of reflecting national suggested retail price by creating IDig reports and sales sheets.
• Supported Market Development Manager/State Manager with brand building, programming, and distribution activities with customers.
  

Increased distribution and volume on brands such as BABE Wine, Cutwater Spirits, Nutrl, Canteen, Natural Light Vodka. Communicated with off premise merchandising manager in order to execute merchandising strategies, including custom window display initiatives.
• Grew a new network of retailers on the package liquor division for AB's New York wholly owned distributor and converted over 40 non-buyers into loyal customers.

• Expanded sale rate in accounts by building displays, driving distribution, displaying POS items, educating retail employees, sampling, securing features, and developing promotional programs.
• Utilized sales history data tools, signing up customers to BEES, on assigned territory to increase sales and ensure great customer service.
  

Visited on assigned retailer accounts – primarily to sell volume, increase distribution, merchandise, and monitor price. Maintained published product freshness standards in assigned retail accounts by monitoring and rotating stocks. Communicated with the credit department to resolve credit issues.

• Increased share growth in the local market to 13% and increased the distribution of Stella Artois by 55%.
• Strengthened business relationships with retailers and gave data-driven presentations using sales history and
  pitch books along with sharing product knowledge of our beer products.
• Managed Sell-in new placement, Merchandise with P.O.S. and book permanent P.O.S.
• Increased planogram, shelves, and floor displays for A-B products. Introduced new brands and packages.