Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

ERNESTO LONA

Laredo,TX

Summary

Dedicated, competitive, and results-oriented professional team leader with 21 years experience in the automotive industry. Imaginative and innovative individual with a proven sales management track record. Expertise in aligning sales objectives and developing and implementing policies and procedures to standardize business operations. Demonstrated leadership skills that drive sales targets, maximize customer service, and guide and lead cohesive sales teams in consistently achieving sales goals in a fast paced market.

Overview

26
26
years of professional experience

Work History

Real Estate Agent

Leonelo Cruz Real Estate
06.2020 - Current
  • Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
  • Negotiated, facilitated, and managed real estate transactions.
  • Streamlined communication between all parties involved in transactions, ensuring smooth closings and satisfied clients.
  • Consulted with homeowners on appropriate listing prices based on extensive comparative market analysis, resulting in faster sales and satisfied clients.
  • Successfully managed multiple offers for sellers, securing the best possible outcome in each situation.

Salesperson

Ron Hoover Rv And Marine
12.2019 - 05.2020
  • Developed and grew leads through repeat business and customer referrals
  • Approached browsing customers to initiate conversations to determine buying preferences
  • Used consultative sales approach to understand customer needs and recommend relevant offerings
  • Worked to build relationships with customers and built potential for additional sales
  • Maintained sense of urgency in answering customer questions and requests through email or voice messaging

New Car Sales Manager

Laredo Dodge Chrysler Jeep Ram
03.2019 - 08.2019
  • Motivated team members to meet and exceed sales targets.
  • Tracked sales data to assess trends and make proactive strategy changes.
  • Developed sales strategies to maximize gross revenue profits.
  • Trained sales staff to promptly respond to inquiries and requests from prospective customers and utilizing CRM tool.
  • Surpassed sales team new car goal targets in my first 2 months through implementation of effective sales processes.

Realtor

America Real Estate
04.2018 - 12.2018
  • Guided clients from beginning to end of the home buying process in choosing the right property.
  • Delivered positive, effective sales presentations.
  • Created and implemented marketing plans to drive sales.
  • Managed contracts, negotiations and all aspects of sales to finalize purchases and exceed customer expectations.
  • Communicated with clients to understand their property needs and preferences.
  • Maintained connections with clients to encourage repeat business and referrals.

Honda GSM , Kia Sales Manager

Sames Motor Company- Honda / Used Cars / Kia
01.2015 - 04.2018
  • Created annual dealership sales forecasts by estimating total vehicle sales, and gross profits in the new-and-used sales departments
  • Supervised 15 sales associates and 5 total sales managers ,F&I managers ,BDC manager
  • Planned and strategized with sales managers the implementation of sales objectives for achieving sales and gross profits
  • Planned and developed sales processes to promote sales team professional development and sales goal reinforcement
  • Develop sales strategies to maximize gross revenue profits
  • Planned and developed a delivery process ensuring high level of customer satisfaction is obtained

General Sales Manager

Powell Watson - Toyota / Used Cars
12.2013 - 12.2014
  • Supervised a team of 16 salespeople, 3 sales managers, BDC, and F&I managers
  • Increased total gross average per retail unit to an acceptable industry standard
  • Planned and developed sales processes to promote sales team professional development and sales goal reinforcement
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on a daily basis and implementing improvement strategies
  • Develop sales strategies to maximize gross revenue profits

General Sales Manager

Sames Motor Company - Honda / Ford / Mazda /Used Cars
11.2009 - 08.2013
  • Supervised a sales force of 12-14 salespeople and 5 total Sales managers, F&I managers and BDC manager
  • Planned and strategized with sales managers the implementation of sales objectives for achieving sales and gross profits and a high level of customer satisfaction.
  • Applied established sales techniques and persuasive communication skills to meet personal sales objectives
  • Developed and strengthened high-performance sales team boosting team profits and exceeded prior years sales volume and gross
  • Upheld all company policies and implemented standards in fair manner
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies

Sales Manager

Paul Young Auto Group- New Nissan / New Chevrolet/ Used Car
10.1998 - 11.2008
  • Promoted from sales to Special Finance Manager within 2 years of being hired and performed the Special Finance assigned duties for 2 years
  • Promoted and performed management duties as the Cheverolet new car sales Manager and Nissan sales manager position in a period of 6 years
  • Motivated team members to meet and exceed objectives by setting goals, tracking performance on a daily basis and implementing improvement strategies
  • Planned and developed sales processes to promote sales team professional development and sales goal reinforcement
  • Develop sales strategies to maximize gross revenue profits
  • Addressed problems in proactive and knowledgeable manner to maintain and enhance client satisfaction

Education

High School Diploma -

J W Nixon High School
Laredo, TX
1985

Skills

  • Strategic sales growth
  • Goal-oriented
  • Decisive
  • Empowers high-performing sales teams
  • Compelling leadership skills
  • Motivational style
  • Persuasive negotiator
  • Strong organizational skills
  • Excellent teamwork
  • Highly Professional
  • Negotiation
  • Client relationship building

Accomplishments

  • As Nissan Sales Manager for the Paul Young Auto Group I was recognized by Nissan for record sales 2 years in a row YOY in the District for sales volume and for having the highest front gross PVR for those same years. For achieving this I was rewarded with a his and hers Rolexes and was able to enjoy some memorable earned trips with my wife
  • In 2009 the Sames Organization gave me the opportunity to manage their Honda store and succesfully achieved 2 years of sales growth which I believe contributed to the opening of their Hondas new state of the art facility which I also had the privilege of managing
  • After 2 years of being the Sames Honda Sales Manager I was given the opportunity to manage their Ford Dealership and was promoted to GSM. As General Sales Manager I was able to build a great sales team and achieve the dealerships desirable gross profits
  • With the Greenway Organization with Laredo Dodge within my 2nd month of employment as the new car sales manager I was able to to make the Greenways National Sales Manager list with the highest Front PVR of $2,886 per copy ending in first place out of 125 managers

Timeline

Real Estate Agent

Leonelo Cruz Real Estate
06.2020 - Current

Salesperson

Ron Hoover Rv And Marine
12.2019 - 05.2020

New Car Sales Manager

Laredo Dodge Chrysler Jeep Ram
03.2019 - 08.2019

Realtor

America Real Estate
04.2018 - 12.2018

Honda GSM , Kia Sales Manager

Sames Motor Company- Honda / Used Cars / Kia
01.2015 - 04.2018

General Sales Manager

Powell Watson - Toyota / Used Cars
12.2013 - 12.2014

General Sales Manager

Sames Motor Company - Honda / Ford / Mazda /Used Cars
11.2009 - 08.2013

Sales Manager

Paul Young Auto Group- New Nissan / New Chevrolet/ Used Car
10.1998 - 11.2008

High School Diploma -

J W Nixon High School

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ERNESTO LONA