Erni Iniguez

• Targeted prospective clients utilizing Google Local Search Ads
• Interface with clients to discuss the budget allocation to determine project scope.
• Develop social media initiatives and create daily content on Facebook, Twitter, Instagram, and emerging social platforms to engage current followers and acquire new ones.
• Manage and develop new content for my client's websites and their social media platforms.
• Improved advertising initiatives by executing social media and digital marketing campaigns.
• Design, manage, and maintain the customer websites (WordPress, Wix, Joomla, GoDaddy, Shopify) by writing content, and designing email, HTML, and in-text email promotions.
• Improved customer acquisition rates by targeted discussions on market segmentation, pricing strategies, and fulfilling the needs of their customers.
• Reviewed and presented clients with account performance (small size business's) metrics using Google Analytics to generate comprehensive reports outlining lead generation strategies, cross-channel customer attribution, and multivariate ab testing.
• Collaborated with various departments to achieve client vision and marketing objectives.
• Designed sleek, on-brand graphics for traditional and digital marketing campaigns.
• Spearheaded development and implementation of email campaigns.
• Crafted effective copy for marketing campaigns resulting in high ROI and exceptional SEO results.
• Facilitated growth and increased brand awareness by working with clients sales teams to build and maintain key business relationships.
• Managed customer digital marketing strategies to meet quarterly client sales goals.
• Handled cost and benefit analysis for diverse marketing campaign projects.
• Oversaw marketing efforts for group of 6 client accounts and proactively serviced needs to maintain satisfaction and achieve desired profit levels.
• Increased revenue by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.
• Reviewed and presented clients with account performance metrics using Google Analytics to generate comprehensive reports outlining webpage traffic, impressions and keyword effectiveness.

Redesigned current site (not launched yet due to design issues however all SEO work is completed:

• Identified the right keywords
• Created relevant content.
• Optimized page titles and descriptions.
• Optimized images and alt tag/descripton
• Used internal links building with rich text fragments.
• optimized URLs.
• Reduced website load time
• Built quality backlinks
• Designed and executed MarketingOS for Zoominfo
• Built Sales Platfrom on Hubspot
• Designed and trained team on Email Marketing, Provided Templates for Customer Onboarding, Lead Generation Strategies such as Email Attack Simulator, Email Hygiene, Malware Analysis Scanner
• Redesigned new website to be responsive, intenal link building, Schema / Rich Text ,
• Resolved problems, improved operations and provided exceptional service.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Learned and adapted quickly to new technology and software applications.
• Proved successful working within tight deadlines and a fast-paced environment.

• Designed & Optimized Website for SEO (Currently Ranking on 1st Page, Top 3 Positions on Organic Search Results on Google for All Product Lines)
• Increased Lead Generation 240% in first 2 months with an average growth rate of 104% every 6 months for the first 2 years
• Increased Sales from $1.2 MM to 5.4 MM in the first 2 years with 20% YoY Growth
• Designed and Managed all PPC & Social Media Ad Campaigns
• Created customized marketing materials to increase product awareness.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.

Implemented Customer Engagement Platforms to:

• Increase employee productivity by automating sales team processes in order to Eliminate Task Repetition & Streamline Lead Process
• Decrease % of unanswered leads & increase customer satisfaction with Customer Engagement Platforms (ex. HubSpot)
• Increase the volume of sales by tracking email insights to help categorize hot or cold quotations

• 9 years of experience in solving complex challenges with the design and implementation of high-pressure solutions worldwide
• Calculated the flow rates & outlet pressure depending on customer application
• Selected best pump/booster/valves/fitting/tubing depending on medium, pressure rating and ISO requirements
• Created technical drawings and schematics for use in our custom systems using AutoCAD
• Provided customer solutions in a wide variety of industries and applications around the world, and even outside it.
• Responsible for selling & designing high pressure test systems powered from compressed air
• Oversaw the systems assembly team responsible for the building & repairing of high-pressure equipment
• Created system assembly flow schematics, system installation manuals, operator repair & maintenance instruction manuals
• Created build of material work orders & purchased all necessary components
• Responsible for 50% of all sales