Ernie Hines

• Research, develop and implement SEM strategies that drive revenue goals and efficient ROAS for multiple e-commerce clients
• Work with internal/external teams to employ cross-channel tactics with the goal of increasing lower funnel/SEM performance.
• Manage day to day paid search campaigns using SA360, AdWords, and Microsoft platforms while being responsible for managing daily pacing, client facing reporting, data analysis, and campaign optimizations.
• A-B test ad campaigns to optimize performance and drive improved ROI. Conduct market research and competitor analysis to inform search marketing strategies and trends.
• Generate reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Cultivated relationships with search engine providers to gain industry insights and determine prospects.

• Manage team of SEM, Display, Video strategists responsible for creating, managing, & optimizing agency client campaigns.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROl in paid campaigns.
• Proactively perform ongoing paid keyword discovery, expansion and optimization.
• Conceptualize and deploy enhanced product features and optimized implementation for use in marketing strategies.
• Monitored market trends and competitor performance to update promotional strategies.
• Combine data and analytics across sources into clear, actionable insights and recommendations.
• Stay abreast of new tools, trends and best practices in paid search marketplace

DIGITAL MEDIA BUYER

• Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
• Designed and implemented social media strategies to align with business goals.
• Set clearly defined goals to drive customer retention, brand awareness, conversion and website or social media traffic.
• Conducted research to determine current benchmark trends and audience preferences.
• Identified target market and key segments through in-depth analysis of markets and related trends.
• Drove cross-functional collaboration with focus on quality service delivery.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement

• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
• Led client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Tracked and capitalized on emerging industry trends to boost campaign performance.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Evaluated monthly performance statistics and used data to inform future strategies.
• Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
• Successfully launched offline and online consumer targeting and marketing strategy.

• Provide strategic insight on existing campaigns and projects, making suggestions for optimization of resources for increased performance
• Clearly outline project plans, deliverables, and goals for both clients and internal staff
• Work with internal staff to develop wireframes, site trees, specifications, success metrics, and other documentation on specific projects
• Generate campaign analytics reports with insights, key takeaways, and definitive next steps
• Develop strategic content plans, generate ideas for testing and optimization, manage schedules, and occasionally provide creative services
• Creation of presentations for existing Client campaigns as well as new business opportunities

• Provides functional expertise, best practices, & recommendations for the use of inbound, content, & social media marketing to achieve company objectives
• Works closely with team members to develop strategies for brand engagement to support leasing & business development initiatives
• Responsible for the execution of those programs, including scope, issues/risks, schedule, quality, online communication, reporting, analytics, evaluation, & ROI
• Performed client and competitor website audits to optimize conversion opportunities, site usability, and performance tracking
• Analyze trends to identify buying/engagement personas
• Content creation and publishing schedule

• SEO/PPC campaign management via Google Adwords & Google Analytics including research, budget, planning, reporting, analysis, recommendations, and implementation for multiple accounts
• Kept up to date with organic/paid search best practices, bid management systems, keyword development tools, and industry research
• Created ad copy and performed keyword research, analysis and optimizations
• Social media marketing strategy and execution
• Performed link structure and back link analysis research
• Landing page optimization with the implementation of A/B testing
• Optimized SEO campaigns through ad copy, keywords, & geo-targeting
• Responsible for content creation and publishing schedule
• Conversion Optimization research & analysis
• Email marketing campaign management

• Managed media buying; research, strategy, purchase orders, & invoicing
• Prepared detailed analytics and site performance reports via Google Adwords & Google Analytics
• Established an effective presence on social media sites
• Wrote original, SEO-rich content for blogs and websites
• Commercial real estate branding and marketing
• Business sales and account management across a number of national client accounts
• Maintained accountability for the quality, strategy and integrity of media plans/strategies/ services delivered to their clients; resulting in the cultivation of client loyalty and retention
• Helped cultivate and develop media/vendor relationships, and monitor the progress of Agency relationships and contracts
• Work cross-functionally to collaborate with client teams (i.e
• Account
• Directors, Account Supervisors, Associate Media Directors, Media Supervisors and Planners), and provide strategic direction to team members on Client assignments.

• Responsible for handling account management initiatives for high profile customers.
• Performed sales of advertising space to clients and built content for several publications.
• Provided and monitored support for increasing magazine's standing in market.
• Built long-lasting relationships with vital legal professionals, which resulted in revenue growth.
• Developed content for direct mail, telesales, field sales, media advertising, trade shows, and Websites.
• Interacted with traffic/production, finance, marketing, business-development and editorial departments.

• Created, promoted, and sold radio advertising packages for 30+ markets
• Managed client care from first contact through contract signing and follow-up
• Supported sales team of five industrial sales managers, performing mass mailings, preparing reports and correspondence, and carrying out general administrative functions
• Maintained sales agreements between advertising agencies and stations
• This includes receiving orders, transmitting to stations, confirming, generating contracts, and resolving discrepancies
• Arranged conferences, meetings, conference calls, and travel arrangements while acting as a liaison and maintained open lines of communication among senior executives.