Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

E. Rose Soiland

N. Bay Area,CA

Summary

Innovative Sr. Creative Strategist with experience in designing and implementing marketing campaigns, content strategy, and brand development. With my proclivity to think outside box, I excel in fast-paced, data-driven environments that focus on a wholistic funnel strategy, having achieved an 800% scale in media buying budgets. I consistently exceed KPIs while producing high-performing static and video ads across multiple platforms.

Overview

5
5
years of professional experience

Work History

Sr. Creative Strategist

GOPURE Beauty
Los Angeles, CA
04.2021 - 09.2025
  • Engineered 1000's of successful creatives resulting in 800% increase of overall media buying budgets, exceeding 1M/mo.
  • Briefed cutting edge, innovative static & video concepts to scale on Meta, Tiktok, Snapchat, optimizing the full-funnel customer journey
  • Executed ad delivery for 15+ product launches & seasonal sales, driving rapid brand awareness and sales growth
  • Managed full-funnel strategies and implemented new tools, leading to recognition and a TikTok case study based on the success of Instant Pages for TikTok Ads
  • Cultivated partnerships with UGC creators, influencers, and agencies
  • Designed and implemented Lives program on TikTok and on-site, establishing comprehensive resources and workflows.
  • Led & produced high performing paid ads shoots, resulting in scaling & iterations on all social channels
  • Established workflows for efficient growth team operations, led a cross-functional team of graphic designers & video editors
  • Media Buying 2+ years managing 200k+ budgets & full-funnel strategies

Paid Social Strategist

Lilikoi Agency
Simi Valley, CA
07.2020 - 04.2021
  • Manage 25+ accounts simultaneously, generating as much as 43%+ of profit using Facebook, Instagram and Nextdoor Advertising, budgets totaling over $200k/mo and consistently attaining highest lead quality
  • Evaluate KPI's and optimize REP campaign performance using a data-driven approach to drive a higher CTR, conversion rates and ROl for clients.
  • Design/ strategy of creatives and ad copy for all ads while maintaining branding across accounts
  • Design and optimize landing pages, full-funnel elements for dozens of accounts using ClickFunnels and UnBounce to increase conversion rates and streamline user experience.

Education

Bachelors of Arts - Marketing Communications & Psychology

California Lutheran University & Griffith University
Thousand Oaks, CA
05.2020

Skills

  • Data driven creative strategy that converts
  • Performance static & video ads
  • Content Production
  • Relationship building & management
  • Workflows development
  • Media Buying on Meta, Tiktok, Snap, Youtube
  • Performance & data analysis
  • Design proficiency

Websites

Timeline

Sr. Creative Strategist

GOPURE Beauty
04.2021 - 09.2025

Paid Social Strategist

Lilikoi Agency
07.2020 - 04.2021

Bachelors of Arts - Marketing Communications & Psychology

California Lutheran University & Griffith University

Similar Profiles

CREATE PROFILE
E. Rose Soiland