Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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ERVIN MILLER

Gonzales,LA

Summary

Results-driven marketing professional with over 6 years of experience in crafting and optimizing data-backed strategies that elevate brand presence, drive customer engagement, and boost sales. Proven expertise in market research, digital campaigns, and cross-functional collaboration to deliver impactful, tailored marketing initiatives across industries. Known for leveraging industry insights and trends to create compelling content and maximize campaign effectiveness, ensuring alignment with brand and business objectives in competitive markets

Overview

8
8
years of professional experience

Work History

Account Manager

C-4 Analytics
01.2021 - Current
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Improved website visibility through development and implementation of SEO strategies.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Continually maintained and improved company's reputation and positive image in markets served.

Account Manager

Click Here Digital
04.2021 - 12.2023
  • Managed marketing strategies for Automotive dealers.
  • Analyzed CRM data for help improve internal dealer processes to reach sales and lead goals
  • Analyzed marketing data to identify trends and develop insights that informed future marketing decisions
  • Developed and implemented comprehensive digital marketing strategies that align with the client's objectives, target audience, and budget
  • Knowledge and experience in SEO, SEM, Display, Paid Social, and UX, Email
  • Analyzed performance and constructed strategies for marketing campaigns
  • Main point of contact for clients
  • Managed and built strong client relationships
  • Managed team on accounts
  • Traveled Quarterly to visit clients
  • Actively communicated with clients and held weekly meetings to discuss performance & projects
  • Built presentations & proposals using Google Slides & Sheets
  • Multi-tasked many projects at a time & successfully launched them
  • Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives
  • Analyzed customer and market data to develop insights and inform campaigns
  • Developed and monitored spreadsheets to track KPIs and report on progress.

Creole Creatives
04.2017 - 04.2019
  • Developed and implemented marketing strategies to generate sales for clientele
  • Launched a successful campaign alongside a non-profit organization to help drive more brand awareness and sales
  • Designed and Maintained websites
  • Collaborated with a team of creatives to develop concepts for various marketing campaigns and strategies.

Education

General Education -

River Parish Community College
Gonzales, LA

Marketing - undefined

Southern University
Baton Rouge, LA

Skills

  • Automotive Marketing
  • Sales Analysis
  • CRM Systems
  • Project Management
  • Campaign execution
  • Client Relationship Management
  • Data Analytics
  • Cross-Functional Collaboration
  • Communication
  • Account Management
  • Digital Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Presentation Skills
  • Leadership
  • Strategic Account Planning
  • SEM/PPC

Personal Information

Title: ACCOUNT MANAGER

Timeline

Account Manager

Click Here Digital
04.2021 - 12.2023

Account Manager

C-4 Analytics
01.2021 - Current

Creole Creatives
04.2017 - 04.2019

Marketing - undefined

Southern University

General Education -

River Parish Community College

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ERVIN MILLER