Erynn Wakefield
New York,New York
Summary
Creative Social Media Coordinator with positive attitude and great background in cultivating positive online presences across multiple social platforms. Successful developing and managing ever-changing social media content calendars for multiple sites. Coordinates well with graphics team and marketing group to meet objectives.
Overview
3
3
years of professional experience
Work History
Social Media Coordinator
The NES Group
03.2023 - Current
- Developed and designed a monthly company newsletter that informs clients, companies, and followers of the updates on the company as well as the social media growth.
- Developed marketing content such as emails, promotional materials, and advertisements for social media for 3 separate brands.
- Capture photographs and film content for various channels.
- Create compelling graphics for emails, stories, and other digital endeavors.
- Craft social media content to enhance customer engagement.
- Manage social media accounts for clients, generating interest in their products or services.
- Stay current with social media trends by attending professional conferences and webinars.
- Track and analyze the performance of social media and online marketing initiatives.
- Develop an optimal posting schedule, taking into account web traffic and customer engagement metrics.
- Supervise the layout and design of our social media accounts, including Facebook timeline covers, profile pictures, and blog layouts.
- Engage in online conversations with customers, promptly responding to their inquiries.
- Monitor and report on online reviews and customer feedback.
- Formulate and execute the social media and marketing strategy, including creating posting schedules and calendars, collaborating with other departments and partners to run social media campaigns that drive sales and foster brand engagement.
Co-Founder
FLYNCH Entertainment
08.2022 - 06.2023
- Founded and launched FLYNCH Magazine, an art magazine featuring music, visual arts, writing, and fashion, successfully securing agreements with seven northeast stores for distribution.
- Orchestrated release events for each magazine, drawing in over 100 attendees per event.
- Effectively collaborated with and managed a diverse roster of over 100 artists, ensuring seamless artwork display within the magazine.
- Led and supervised a team of eight individuals, effectively delegating tasks and responsibilities to support company objectives.
- Secured lucrative sponsorship deals with major beverage vendors for events, enhancing the magazine's presence and revenue.
- In charge of developing all creative concepts and content ideas for various entertainment projects. Work with creative teams to ensure the delivery of high-quality, innovative, and captivating content that aligns with the company's vision.
- Explore opportunities for licensing content to third-party platforms and negotiate distribution deals to expand the company's reach and revenue streams.
- Identify and pursue new business opportunities, partnerships, and collaborations within the entertainment sector.
- Responsible for cultivating relationships with potential clients, artists, agents, and other industry stakeholders.
Communications Associate
1000 Women Strong
05.2021 - 06.2023
- Develop and manage the team calendar and assist with establishing standard communications processes across the organization with other departments.
- Draft and assist the communication team to write internal and external communications such as editorials, blogs, op-eds, newsletters, flyers, etc. to advance the organization's goals and objectives.
- Ensure national, state and local press coverage in designated areas as well as overseeing the social media campaign.
- Work with VP of Northwind Strategies (communications firm) to:
- Create, design and manage social media marketing.
- Assist with social media campaigns and overall brand awareness utilizing monthly social media content calendar.
- Create social media graphics, videos, e-newsletters, etc.
- Increase engagement on social media platforms each month to measure digital performance.
- Assist with paid social media digital marketing campaigns.
- Evaluate KPI’s for all Ads and marketing campaigns.
- Regular tagging, queuing, profiling, and monitoring dashboards within social media management tools and escalating potentially sensitive issues to community management lead or client representative.
- Collaborating with Political, Organizing, Outreach in conjunction with the Communications team to create social media, Ad,and Email marketing calendars.
- Attend weekly team meetings and weekly communications check-ins in order to provide input, feedback, and knowledge on the overall health and progress of the communications department.
- Prepare monthly reports on organic and paid social media campaigns that details metrics and trends showing on the organization’s social media platforms.
- Research and share appropriate stories and information related to Black women resources, topics and trending news.
Engagement Manager
My Skate Pro
08.2022 - 12.2022
- Recruited 175 coaches for My Skate Pro’s Coaching Portal.
- Increased engagement and build Instagram following for My Skate Pro (from 3,200 to 5,700 followers in 3 months).
- Wrote contracts for all paid Instagram influencers/brand ambassadors.
- Wrote guidelines for each campaign launched.
- Came up with an overview and strategy for Search Engine Optimization of blog posts that will be used for the next person in my given position.
- Reached out to and discussed partnerships and campaigns with brands and companies.
- Ran Instagram campaigns to increase engagement.
- Developed and executed a brand ambassador campaign throughout the entire month of September.
- Recruited and communicated with 30+ Instagram influencers to be active in the campaign to increase social media engagement.
- Planned and launched Instagram Live skate lessons throughout the month of October.
- Wrote blog posts for My Skate Pro’s website, following SEO guidelines.
- Wrote and sent out emails to all subscribers of the My Skate Pro app.
- Created graphics for campaigns as needed, using Canva.
- Edited .
- Filmed content videos for Instagram and YouTube.
- Regularly updated social media with campaign information and updates about the My Skate Pro app.
- Communicated with subscribers to solve issues in regard to the app or answer any questions they may have.
Education
Bachelor of Arts - Creative Writing
Southern Illinois University Edwardsville
Edwardsville, ILAssociate of Arts -
Joliet Junior College
Joliet, ILSkills
- Social Media Expert
- Marketing Campaign Development
- App Marketing
- Microsoft Suite
- Adobe – Lightroom, Photoshop
- Final Cut Pro
- Search Engine Optimization
- Adobe Premiere
- Canva
- JasperAI (Intermediate)
- Social Media Management
- Project Management
- Social Media Copywriting
Publications
“Alphabet Soup”, Prometheus Dreaming, October 2021
“Blood and Water”, Wild Roof Journal Issue #12, January 2022
“Good Luck Finding August”, The Write Launch, February 2022
“The Femininity of Taking Up Space”, Beyond Words Literary Magazines, March 2023
"Other People's Clothes", Carte Blanche Magazine, October 2023
Timeline
Social Media Coordinator
The NES Group
03.2023 - Current
Co-Founder
FLYNCH Entertainment
08.2022 - 06.2023
Engagement Manager
My Skate Pro
08.2022 - 12.2022
Communications Associate
1000 Women Strong
05.2021 - 06.2023
Bachelor of Arts - Creative Writing
Southern Illinois University Edwardsville
Associate of Arts -
Joliet Junior College
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