Escarlet Nicols
MARKETING
Los Angeles,CA
Summary
With a comprehensive background as a marketing executive, I've diligently refined my skills in strategic planning, budgetary management, and leading cross-functional teams. My formal education in product management further strengthens my professional foundation. My career is marked by consistent achievements in brand enhancement, lead generation, nurturing strategic client relationships, and boosting customer engagement. My strong analytical insights paired with a creative mindset allow me to adeptly maneuver through the intricate marketing world, consistently delivering meaningful results in dynamic corporate environments.
Additionally, as an Innovative Producer with 8 years in the video production industry, I have a proven track record of taking concepts from inception to completion, crafting both entertaining and inspiring content. I excel in all facets of production, including preproduction logistics, planning, custom graphics creation, special effects, and asset management. My collaborative nature ensures seamless coordination with strategic and creative teams to produce high-quality video content.
Overview
8
8
years of professional experience
Work History
Director of Marketing
Iceberg Financial LLC
02.2022 - 08.2023
Director
- Marketing for Iceberg Financial LLC, I spearheaded a dynamic and results-driven marketing department, all while effectively managing remote operations
- My key achievements and responsibilities included:
- Strategic Marketing Leadership: Developed and executed comprehensive marketing strategies that aligned with the company's financial objectives and customer engagement goals
- Customer Growth: Through my innovative campaigns and focused marketing initiatives, I successfully drove a 42% increase in customer acquisition over a span of 18 months, strengthening our customer base and market presence
- Website Revamp: Recognizing the crucial role of a user-friendly digital platform, I led a transformative redesign of the company website
- My emphasis on intuitive navigation and compelling content architecture resulted in a visual flow that enhanced user engagement
- Data-Driven Decision Making: Employed analytics tools and methodologies to measure the effectiveness of our marketing campaigns, refining strategies based on real-time feedback and performance metrics
- Remote Team Management: Despite the challenges of remote work, I fostered a collaborative environment, ensuring open communication, timely project deliveries, and the continuous professional growth of my team
- Throughout my tenure at Iceberg Financial LLC, I consistently prioritized customer-centric solutions, ensuring that our marketing efforts resonated with our target audience and built lasting client relationships.
Marketing Director
Axis Clinical Trials
02.2017 - 10.2021
- I was responsible for overseeing the marketing efforts forsites
- My duties included: Developing and implementing marketing strategies: I worked closely with site teams to understand their needs and goals, and then crafted tailored marketing plans to support their objectives
- Managing budgets: I was responsible for allocating resources and ensuring that marketing initiatives were executed within budget constraints
- Building and leading cross-functional teams: I worked with teams across the organization, including design, copywriting, and data analytics, to ensure that all marketing efforts were aligned and executed effectively
- Driving brand awareness: I created and executed campaigns to increase brand visibility and reach among key targeted audiences
- Generating leads: I worked to generate new leads for the sites through targeted digital and offline campaigns
- Improving customer engagement: I used various marketing channels and tactics to engage with current and potential patients, including email marketing, social media, and content marketing
- Overall, I was responsible for ensuring that the marketing efforts of 6 sites were aligned, effective, and delivering results.
Marketing Director
Eye Institute
02.2016 - 01.2017
Marketing Director
Access Eye Institute
- And Surgical Center, my main focus was on physician interaction and care
- My main objective was to persuade physicians to use our surgical center for their patients by highlighting the benefits and advantages of our facilities and services
- My duties included: Building relationships with physicians: I actively engaged with local physicians through in-person visits, networking events, and other outreach efforts to build trust and establish relationships
- Developing physicians-focused marketing campaigns: I created targeted marketing campaigns aimed at physicians, highlighting the benefits of our facilities and services, and explaining why they should choose our surgery center for their patients
- Improving patients care: I worked with physicians and other healthcare professionals to understand their needs and identify ways our surgery center could provide better care to patients
- Measuring the success of our marketing efforts: I monitored and analyzed the results of our marketing campaigns to measure their effectiveness and make data-driven decisions about future marketing initiatives
- I left the company after a year due to a desire to explore new opportunities and continue to grow my career in the marketing field
- I am grateful for the relationships I built with the physicians and other healthcare professionals.
Medical Coder/Biller
Sarah Medical Equipment
08.2015 - 01.2016
- Forward the initial prescription to the treating physician for confirmation or approval
- Process and submit Treatment Authorization Requests (TAR) to ensure treatments are authorized by the relevant insurance or health entity
- Handle cases where treatments or claims are denied, ensuring to address and rectify the reasons for denial.
Skills
- Skills Used:
- Familiarity with Durable Medical Equipment (DME) which pertains to equipment that provides
- Therapeutic benefits to patients in need because of certain medical conditions and/or illnesses
- Proficient in ICD-10 coding, which refers to the 10th revision of the International Classification of
- Diseases This is a crucial skill in medical billing and coding as it's used to classify and code all diagnoses
- Symptoms, and procedures
- As a Medical Coder and Biller in healthcare, I had the responsibility for translating patient information and
- Treatment details into standardized codes for billing purposes This role ensures that healthcare providers
- Are reimbursed for the services they provide The coder and biller work with healthcare professionals
- To clarify diagnoses and treatments, making sure that claims are filed accurately to avoid denials from
- Insurance companies
- Business Accountant, Merchant Managing
- Payment World
- October 2014 to May 2015
- Manage credit card processing merchants
- Contact Banks and brokers to better understand the merchant's needs
- Administrative assistant, payroll and bookkeeping knowledge
- Skills
- B2B marketing (7 years)
- EMR Systems (1 year)
- Medical Sales (3 years)
- Word
- Clerical
- Microsoft Excel
- EMR
- Scheduling
- Medical Records
- ICD-9
- ICD-10
- Medical Coding
- Hospital Experience
- Medical Terminology
- Clinical Trials
- Medical Scheduling
- Triage
- Transcription
- Physiology Knowledge Product Development Work ER Module: Include EMR and billing sub-modules
- One of the most successful modules for hospital IT DBC/ Billing Module: Include registration
- Registration validation & billing sub-modules
- Diagnosis Complication Registration Module: One of the building block of hospital IT's EMR ; used for
- Medical registrations, complications, and financial registration: Development greatly utilized ICD- 9
- Launched initiative, to create tools used in importing data from multimedia images EMD using DICOM
- Component Knowledge of ICD-9, ICD-10, CPT EMR, EHR, Healthcare Enterprises
- Digital marketing
- Marketing automation
- Multichannel marketing
- SEO
- Adobe Creative Suite
- Content marketing
- B2B marketing
- Social media marketing
- Google Analytics
- Email Marketing
- WordPress
- Branding
- Blogging
- Copywriting
- Data Analytics
- PPC Campaign Management
- Analytics
- Product Management
- SEM
- Adobe InDesign
- Languages
- Certifications and Licenses
- Medical Coding Certification
- Budget Management
- Story Pitching
- People Management
- Rules and Regulations
Languages
Spanish
Full Professional
Arabic
Limited Working
Hebrew
Limited Working
Timeline
Director of Marketing
Iceberg Financial LLC
02.2022 - 08.2023
Marketing Director
Axis Clinical Trials
02.2017 - 10.2021
Marketing Director
Eye Institute
02.2016 - 01.2017
Medical Coder/Biller
Sarah Medical Equipment
08.2015 - 01.2016
Director
Marketing Director
Access Eye Institute